Marketing is a crucial component of business-to-business (B2B) companies because it boosts sales by helping you reach your target customers. In addition, promotional efforts can also raise brand awareness, which allows you to stand out from your competitors who sell similar...
Over the years, social media has become increasingly popular and it’s now integral for any business. If you’ve got social media accounts for your business, it’s vital that you’re got a proper social media marketing strategy in place.
To do so, however,...
A content plan is the set of information logged and documented to guide the actions of a Content Marketing strategy, defining which ones will be published, their objectives, and respective launch dates.
Regardless of the segment your business remains dedicated to, and...
The term "content curation" refers to the method of collecting and presenting different content to others. Content curation plays an important role in content marketing strategy, allowing even the smallest teams to distribute content continuously without always having to write it. As far...
A webinar is training content in video format that remains delivered over the internet.
The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with the user remains achieved, creates substantial...
A successful content marketing campaign is made up of 3 things: great content, visibility on search engines, and promoting it to the followers. We already know how to create content and making it visible on search engines. Now let’s see the...
Measuring the impact of a marketing campaign helps a business determine whether there is a corresponding growth in profits due to a marketing initiative. The lessons that a company learns by accurately assessing the return on investment (ROI) of its marketing...
In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences.
For example,...
The importance of social media shouldn’t be underestimated, especially by business owners. It gives you a platform to promote your brand and engage with a larger...
YouTube is an internet portal, which allows users to upload and view videos. Features a variety of clips from movies, TV shows, and music videos. In the same way...
Digital advertising: everything you need to know about email marketing - Digital advertising is taking the focal point of every business. Successful delivery of promotional content...
Writing Your First Corporate Blog Post
The current trend in marketing is to attract and woo customers through web content. It is why a corporate blog...
Organizing and then subsequently hosting a corporate networking event can be as stressful and challenging as it inevitably will be just as rewarding, as...
Innovative Marketing Strategies
Although we're well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity, we saw...
An agency that offers organic SEO constantly looks at its strategies to see how well they are working. Are they driving traffic? Are they increasing visibility? Are they improving search engine rankings? The matter is...
When it comes to hiring new employees or evaluating potential hires, ensuring a safe and productive workplace is paramount. One of the most effective ways to achieve this is through pre-employment drug screening. Drug testing...
Most people are well aware of the importance of drinking plenty of water. However, you also need to think about the quality of the water you drink, as this can have a huge impact on...
With the rise of agile methodologies like Scrum and Kanban, many teams are moving away from traditional waterfall project management. But which approach is right for your team - agile or waterfall?
Here's a breakdown of...
In the ever-evolving world of online gaming, online slots have carved a unique niche for themselves, transcending traditional boundaries and engaging players in ways that were once thought impossible. One of the most significant advancements...
Many factors can play a role in a great video: good audio, an exciting topic, not too short and not too long, suitable recordings, good script. However, one crucial element remains often overlooked, and this...
The Pillar Page idea is not new, but it started to gain more space beginning in May 2017 when HubSpot began publishing content related to the Pilar Pages and topic groups.
Over time, there has been...
SEO in Digital Marketing
SEO stands for Search Engine Optimization. It is a common optimization technique for sites, blogs, and pages on the web. These optimizations seek to attain good organic positioning, generating traffic and authority...
In this article, we are profitable to talk about what native advertising is, analyze in detail the most common formats in which it remains present, and see the benefits for your brand. If you want to...
Establishing a prominent brand presence in a competitive market is often a formidable task for businesses. Amidst various strategies aimed at increasing brand visibility,...
While most businesses see the value in using billboards, many marketing departments don’t know the best ways to use them effectively. Choosing locations for...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
As a premium smartphone, the iPhone has always offered buyers a unique experience. The OnePlus brand attempts to offer its users a budget-friendly and...
Everyone is curious about how different substances affect us. While shatter rises in popularity, many questions linger around the consequences of its use. Does...
Mini LED TV
what ces tvs miniled pcleeengadget Mini LED TV is the newest and greatest local dimming technology for LED LCD screens.
Because each small...
