Most people think that their profession has nothing to do with study marketing. Shop-assistants sell products (do not create them), educators teach, and doctors treat. What can be common between their jobs and marketing? The target consumer. Joan Young, an pro...

Inbound marketing is a strategy based on attracting customers with useful, relevant content and adding value at each stage of the buyer's journey. Potential customers find your business through different channels such as blogs, search engines, and social media with inbound marketing. Also...

If 2020 has taught us anything, it is that companies must be able to make the shift from traditional marketing to digital at a moment’s notice. The pandemic resulted in companies moving their traditional marketing and event budgets online. However, some businesses...

A content plan is the set of information logged and documented to guide the actions of a Content Marketing strategy, defining which ones will be published, their objectives, and respective launch dates. Regardless of the segment your business remains dedicated to, and...

Innovative Marketing Strategies Although we're well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity, we saw agencies and brands implement throughout 2018 (and earlier). True marketing innovation is a remarkable thing to see,...

Style Guide If you are thinking of designing your website yourself, you must know what a style guide is. I assure you that your work will get very complicated if you don't create a style manual for your brand. You may end up...

.If you have a small business or an eCommerce, you will know how important social networks remain in your day today. They allow you to expose your brand to the world, increase its visibility, and if you can create a community...

Personal Branding The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...