A successful content marketing campaign is made up of 3 things: great content, visibility on search engines, and promoting it to the followers. We already know how to create content and making it visible on search engines. Now let’s see the various ways in which the content could be promoted.
The day when your content goes live:You would like to get the word out on the day your content is going live. Here are some ways of doing it:
ο Send newsletters to all in your e-mail list each time your content goes live
ο Send promotional e-mails with landing page. Consider creating an HTML e-mail to promote it to your list
ο Tweet about the post and do it four times in a day. Research on the time when you could get visibility from more prospects.
ο Post it on LinkedIn. It’s a good practice to include a comment to introduce the post. The same could be done on Facebook and other relevant social media platforms.
The week after your content goes live:You could continue to promote the content throughout the week, however don’t overdo it. The social profile pages should have something more in addition to the promotion of your posts.
ο In addition to the above mentioned points to post your content on social media, make sure that each and every +1’s, likes and comments are responded to.
ο Tweet or post at the highest response times on each social network.
Continual Promotional activities: Promotion is not a short term process. It is an ongoing process. And it’s a two-way traffic. The mantra is simple – in order to increase interaction, interact.
ο Create a list of influential tweeters and bloggers in your industry and increase interaction with them.
ο Link to the bloggers.
ο Send an e-mail to high value contact when you create something that might interest them.
ο Ask for tweets to all those you feel that your content might be useful to them and they may like it.
ο Leave comment on other people’s blogs to gain attention from them.
I personally liked the example given at my Content Marketing Institute in one of its posts on an affiliate marketing company called iDevAffilitate (https://www.idevdirect.com) and its being doing a great job by using social media for its [content] marketing. It has managed to create a buzz for itself by engaging customers and prospective customers. A look at the likes in the below given image will say it all:
Summary:
If you want to take the content marketing strategy, also the online marketing strategy wholly to the next level, there are some serious things to consider. Keeping the overall business and marketing goals in the center is the key. Also, it is vital to ensure that everything starting from the concept to the distribution is carried out keeping these goals in mind. Having an adept content marketing team and setting up internal processes will make the task a whole lot smoother.