When it comes to hiring employees for your company, you want to make sure that you’re hiring the best talent. Hiring the most qualified employees means that your business will be more successful, so you’ll want to make sure that the best of the best will apply to your company. Attracting employees is similar to attracting customers (or clients, if you provide services instead of selling products). You want the most qualified people to work for your company, rather than your competitors or a similar company.

Here are four ways that you can get the most qualified job seekers to apply to your company.

#1: Fine-Tune Your Brand Identity

One of the first things you must do to capture the attention of job seekers (and customers/clients) is to create a strong brand identity. The brand identity of a company is composed of what is seen and what is unseen. This means that your brand identity will consist of your company name, logo, color scheme, and motto— but it should also tell a story at the same time. This brand story should include why you started your company, what your values are, and what you hope your company will accomplish in the lives of your customers/clients.

When job seekers can resonate and identify with your brand identity, then there’s a better chance that they’ll be a good fit for your company. This identity is the face of your business and it builds credibility. It also creates trust with both potential employees and customers/clients.

#2: State Why Each of Your Job Positions Matter

Any company can write up a detailed job description, but what is the bigger purpose of the job position you’re hiring for? Does this position require creatives, innovators, and/or thinkers? The goal here is to let them know that their natural skills and abilities are critical to the success of your business.

It’s also a good idea to let your prospects know that the job presents a challenge. Not only does this weed out those who are looking for an easy job, but it also lets top talent know that they can make an impact— if they’re up for the challenge. When employees feel like they’re being challenged, they know they’re putting in more work and that what they do matters to the company.

#3: Establish Your Company’s Work Culture

Whether employees are aware of it or not, all workplaces have a “work culture”. Work culture refers to the behaviors, beliefs, and attitudes that make up the environment of a workplace. It evolves from everyone within the company, from management to entry-level employees. Management sets the tone for the work culture and employees to follow, so make sure that you know exactly what you want your work culture to be.

Amenities and other office items can help set a tone for your work culture as well. For example, a coffee maker can symbolize you and your employees fueling yourselves with energy to get all of your work tasks done. Or maybe you could use herbal tea instead, symbolizing a more relaxed environment.

#4: Create a Career Site on Your Website

What better way to showcase how great it would be to work for your company than on your website— and yes, your business should have a website. Career sites are a way for job seekers to apply for your open job positions directly on your website. However, the application shouldn’t be the only thing on your career site. This is your chance to explain what new hires can expect if they get hired, and also what’s expected of them as a member of your team.

A career site powered by Activate from NAS Recruitment can help bring qualified job seekers to you— which is why you need a business website. Your business website can do the work for you and bring in both job applicants and customers/clients.

Marketing your company to potential employees is very similar to marketing your business to potential customers or clients. When it comes to customers/clients, the goal is to get them to do business with you over your competitors. This is the same with job seekers, but you also want the best talent to apply to your company, versus losing that talent to another company. Following these four tips can give you that boost you need when the time comes for you to hire more employees.