Product Roadmap Write for Us
Product Roadmap Write for Us – A product roadmap is a high-level visual summary that charts the vision and direction of your product offering over time. A product roadmap communicates the why and what’s behind what you’re building. A roadmap is a guiding strategic document, as well as a plan for executing the product strategy.
For examples and inspiration on how to create your first roadmap, explore our library of product roadmap templates.
The product roadmap has several end goals:
- Describe the vision and strategy.
- Provide a guiding document for executing the strategy.
- Get internal stakeholders aligned
- Facilitate discussion of options and scenario planning.
- Help communicate with external stakeholders, including customers
Who is responsible for the product roadmap?
Creating the product roadmap should be a group effort, but the product management team should be ultimately responsible for creating and maintaining it. This combination of collaboration and discrete ownership engages stakeholders while maintaining data integrity and avoiding a free-for-all atmosphere.
Product management must start with a clear understanding of the strategic objectives of both the product and the organization as a whole, which comes from the executive team. Then, with the desired results in mind, product management can create the key themes for this part of the product life cycle.
Why is a product roadmap important?
Product roadmaps outline how the product strategy is turned into reality. They take many competing priorities and boil them down to what’s most important, leaving shiny objects by the wayside in favor of the needle-moving work that really matters to stakeholders.
They are also a source of inspiration, motivation, and shared ownership of the product and its successes. All the work that individual contributors do often only makes sense within the context of the product roadmap, and knowing that roadmap and what the organization hopes it brings can draw naysayers on board.
Product roadmaps are one of the few things almost everyone in the organization will be exposed to, as sales pitches, marketing plans, and finances are generally kept closer to the vest. For many workers, it’s their only glimpse of where the product and organization is headed and why certain decisions were made. They provide a shared and common understanding of the vision, goals, and objectives for everyone in the company.
Product roadmaps also help organizations prevent chaos from reigning, pet projects slipping down the deployment queue, and wasting resources on less important tasks. They are the beacon, the focal point, and the signposts for all who bring the product to market.
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