As advanced and essential numerical data are, we can’t deny that they might be challenging to put your fingers on – especially if you’re not good with numbers. But, these numbers in electronic spreadsheets have helped us achieve various technological and scientific breakthroughs, more manageable tracking of finance, and even more straightforward calculation in statistics!

The problem is, not all people have the fundamentals in dealing with spreadsheets. But, don’t worry, there’s a way to solve that! The easiest and most straightforward way to do this is by converting Excel to PDF. If you don’t know about the other benefits that you can get by converting your file to PDF, stay tuned and read as we discuss the five steps to change your Excel files to PDF!

What are PDFs?

Portable document format files, PDF files, in short, are essentially electronic images of your file. They appear as though you printed a physical copy of your Excel document. By doing that, you can preserve the formatting that you set for the contents. As a result, it will appear precisely the same on any computer you open the file on, regardless of software versions.

How do PDFs differ from Excel files?

Simpler

If you open an Excel file, you’ll probably see many columns and rows that contain numbers and other vital elements. For instance, let’s say that you want to send your file to someone, and that file contains large quantities of data. However, you’re unsure whether they can make meaning with what you sent them, so you want to make it simpler.

That’s the fundamental difference between PDFs and Excel files. Instead of a wide spreadsheet, the data appear in an A4, A3, or other paper sizes and appear with the same portrait orientation.

This way, you can’t see the cells you would typically see in Excel files, and the format is much more straightforward.

More secure

With all the file types that you may know, including Word, PPT, Excel, and PDF, perhaps the most secure one is PDF. You can set password encryption for it so that only the person you intended to show the file can see the contents. You can even impose restrictions on the actions that the viewer can do. For instance, you can control whether they can print or edit the said PDF.

Undoubtedly, this feature of PDFs is a significant advantage when dealing with confidential data. After all, keeping sensitive information is always a concern of many. Thus, it won’t be a surprise if you, yourself, receive encrypted PDFs instead of other file types from others.

Are there free ways to convert your Excel files to PDF?

Now that you know about the wonders of PDFs, you may want to start applying these to your files and convert them. However, even though PDFs can bring you significant pros, you might be hesitant to spend money on them. So, are there free ways to do the conversion? Certainly, yes.

To tell you the truth, a cursory look online can make you know about countless sites that can convert your files. It isn’t new since the number of file conversion tools only increase over the years. In addition, you can find software applications that you can install to do the conversion. However, a more accessible option is to look for web-based services that can do the same job.

Online Excel to PDF conversion tools

A popular way to convert your files is to look for online file converters. They remove the need to install software that can take up memory space on your computer. Also, they mostly don’t need complicated steps to use the said tools. But, hold on! Do not just use the first converter that you set your sight on.

You would want a converter that can ensure your files’ privacy and is efficient simultaneously. After all, a common issue people are skeptical about is whether their files remain safe. In this regard, perhaps no other site can take PDFBear’s place at the top. PDFBear is one of the people’s most trusted choices when converting files.

Convert Excel to PDF using PDFBear

PDFBear is an online tool that provides its users a seamless, convenient experience in file conversion. In addition, it is 100% free, so you don’t have to worry about paying anything. It has high-level security, and you can access it from any device. It is undoubtedly an advantageous option when you want to convert your files! Follow the five steps below on how to do the conversion.

1. Go to PDFBear.
2. From your storage, select the Excel file that you want to convert.
3. Select the options that will flash on your screen.
4. PDFBear will automatically convert your file to PDF.
5. Once there’s a generated download link, simply download your file and share it with others!

You can also directly export your Excel file as PDF if you have Microsoft Excel installed on your PC. So, why opt for online conversion tools like PDFBear? The key is convenience, and it’s free! The steps to change your file’s format are made easy at no cost. Unlike Microsoft Excel, which comes with a paid subscription, it’s better to choose what’s more accessible for you!

Takeaway

PDFs are way better than Excel files, especially when sharing data with other people. After all, you would want to provide them some ease in making heads or tails of the contents of your files. Also, unlike the cryptic appearance of numerical data in cells, it would be much friendlier to the eyes if you make it simpler by converting it to PDF.

Indeed, our world can advance in numerous areas with the data that we gather. Subsequently, electronic spreadsheets and Excel files have made it easier for us to compute what we are looking for. If you want others to understand them better, then change your Excel files to PDFs now! Go to PDFBear and start doing your file conversion today.

Digital marketing has had many transformative moments over the years, from new media to social media to mobile. The time is ripe for another potentially defining innovation: cryptocurrency. Cryptocurrency represents a radical paradigm shift for the industry—one that could require marketers to rethink the way they do business.

At a basic level, instead of paying the marketer a fee when you purchase something from a website—think of paying an “advertisement” fee in cryptocurrency. In this case, if you want to sell something on a given website, you’ll pay with cryptocurrency and your marketer will receive it in exchange for putting up advertising content on your site.

This eliminates transaction costs; advertising no longer has any financial incentive to make sure people click through on its terms or spend more than they intend. This means that there are no barriers between buyers and sellers and that any transaction could be done directly between them—without any third-party middleman like Google profiting off of everything else you do online or being overly strict about what sort of things it lets into its ecosystem.

For businesses seeking new revenue opportunities, this is truly revolutionary—and not all businesses are equally interested, which further illustrates the potential of this technology’s impact on digital marketing. 

Even Google itself has made statements about its interest in developing micropayments for advertisers who want their ads served across different websites, a small portion of digital marketing budgets today. So the next time you want to launch the next big digital marketing campaign, you might want to keep an eye on the cryptocurrency markets for the best returns on your investment.

Cryptocurrency is Changing the Way We Think About Resources and Currency

The concept of cryptocurrency may seem confusing to those who have not delved into the world of digital economics. To put it simply, cryptocurrency is an encrypted digital resource that people trade with and use to buy products, services, or even other cryptocurrencies.

Cryptocurrency (particularly Bitcoin) has gained a lot of popularity over the past several years because it allows people to spend money in a way that is both secure and anonymous; many people from all walks of life are beginning to see its potential as a form of payment and this in invigorating cryptocurrency value every day. 

This can be attributed in part to the fact that cryptocurrency is extremely difficult for governments and other entities to track or control through traditional methods, this is also what keeps cryptocurrency prices fluctuating, but they are slowly beginning to stabilize. 

While it’s still too early for cryptocurrency to become widely accepted around the world, many businesses are taking notice, particularly ones in tech-oriented industries such as social media marketing and e-commerce. 

These companies understand how useful a decentralized currency could be for their customers: no banks, no currency fluctuations due to economic crises, no issues with cross-border payments—and they know they can capitalize on this by offering Bitcoin as a payment option alongside more traditional methods like credit cards and PayPal (which already accept cryptocurrency). Their understanding of customer needs ensures that these companies will continue innovating within the industry and attracting new online shoppers.

Blockchain Technology Leads to More Secure Digital Content

Imagine checking into a hotel room and not having to worry about someone taking your wallet while you’re sleeping. That’s what blockchain technology allows people to do with their digital content. 

Digital content, such as music or videos, can be “locked” using blockchain so no one can tamper with or replicate it without the owner’s permission. This aspect of decentralized technology also makes it difficult for hackers to steal and sell this content as well. 

When you buy something using cryptocurrency instead of fiat currency, there is no centralized bank that can track the transaction; therefore all transactions are public and anonymous. These features of blockchain technology are already being extended to content used for digital marketing. 

You’ll never find your painstakingly created marketing artwork color-swapped and reused without your permission. And if you do, you’ll have the documentation to dispute it. The blockchain forgets nothing.

Blockchain technology has also made it possible for digital artists to sell their work directly to consumers without any third party getting in the way. Now when fans purchase albums, concert tickets, books, or any other digital media from artists, they have a direct line of communication with them that wasn’t possible before. 

With more power in the hands of creators and consumers alike comes better products and services with fewer costs; this is only one example of what blockchain technology brings to the table for digital marketing today.

Cryptocurrency Will Open Up New, Impactful Opportunities for Marketers

It’s not just the power of marketing that has increased with this new digital technology. The data collected and analyzed by these platforms is far more transparent, secure, and valuable than ever before. For example, knowing what your customers are thinking about you already changes how you market to them—but it’s on an entirely new level now that the customer can see if they’re reacting positively or negatively to an offer (or a brand) before their purchase decision is made.

On top of that, because cryptocurrency platforms are powered by smart contracts, they’re also far more secure than traditional payment processors. Decisions around spending money or using credit cards are less susceptible to fraud or manipulation from third parties—and because of this increase in transparency and security, marketers can better understand their markets and engage with them in a meaningful way. 

These marketing opportunities aren’t limited to just merchants either: Anyone who wants to make their customers feel good about making purchases using cryptocurrency can take advantage of these new platforms as well.

The benefits of this new digital technology aren’t only for marketers; the world as a whole will benefit from these developments as well. These opportunities have been created for anyone who wants to make a positive impact on the world; all you need is vision and creativity, which nearly everyone has in abundance.

Cryptocurrency is Already Having an Impact on Marketing, Even if You Don’t Realize it Yet

One of the biggest ways that cryptocurrency is having an impact on marketing is in the area of content verification. Since blockchain technology can be used to verify the authenticity of a piece of content, it’s making its way into some of the more creative aspects of digital marketing. 

One company called Po.et claims that they are creating a decentralized protocol for “creating, discovering, and publishing” content. They already have partnerships with media companies like Playboy and Cheddar and are promoting their cryptocurrency—POE—for use in their system as a method for verifying content ownership. 

What this means for you as a marketer is that any time you distribute content through the internet (and especially if you use it to gain attention or sell anything), there’s a chance there will be some sort of verifiable record left behind, linking your name and brand to potentially embarrassing or controversial material in the future. 

It may not happen any time soon, but as blockchain becomes more popular with everyday users and enters more industries (including advertising), backup plans should probably include permission-based messaging apps like Telegram or Wickr rather than oversharing platforms like Twitter.

And we haven’t even talked about how cryptocurrency can enhance your marketing by making it easier to do things like encourage audience participation or incentivize loyalty programs! The possibilities are almost endless when we start combining the potentials of blockchain and cryptocurrency into new creative ways to market our brands and sell our products in today’s constantly evolving marketplace.

Cryptocurrency Will Change the Way That We Live and Work — And Marketers Have a Special Opportunity to Harness Its Potential.

Though it may sound like a strange idea to use a system that’s mostly unregulated and even illegal in many places, cryptocurrency is changing the world nonetheless. There are now more ways for people to send money across borders than ever before and with very little transaction fees. Cryptocurrency firms are actively advocating for Ukrainian refugees by allowing them to use crypto in the countries where they have sought refuge. 

And where we once had to rely on traditional banking as an intermediary, blockchain technology has created a way for everyone to hold their bank account directly. All of this means that digital marketing agencies have even more opportunities than ever before to work with cryptocurrency companies, creating market shares and leading the digital transformation on their clients’ behalf.

Whether you’re looking to introduce your small business for the first time, or you need to upscale your customer acquisition techniques, you’re going to need an effective marketing Plan a marketing calendar to ensure your business arrives with a bang on the scene in your chosen niche.

The marketing landscape continues to evolve at a rapid rate, and trends have already begun to emerge for 2022.

What this means is that what might have worked for previous ventures or other businesses might not work for you right now. For instance, influencer marketing and motion graphic design are just two of the most influential tactics in modern marketing – and these popular methods are being employed by your competitors.

Are you using all the resources available to get your message out there? Let’s take a look at how you can adopt some top marketing ideas to revolutionise your small business’ marketing plan.

Why should small businesses have a marketing plan?

Digital marketing might seem like it takes up the vast majority of your time, but it’s for a good reason.

In fact, marketing is essential to get your small business competing in the market and staying put as a viable competitor for years to come.

A thorough marketing plan can:

–         Ensure that your customers are listening (I.e., brand awareness)

–         Provide credibility and reliability (boosting revenue)

–         Maintain relevancy (safeguarding the business for the future and staying in tune with consumers habits)

–         Educate and empower you with specific knowledge of your customer base

So, whether you’ve been in business for a handful of months or for multiple decades, here is a short list of the best marketing techniques to incorporate into your small business immediately.

1. 2D Animation

2D animation videos are an ideal starting point for any small business. Combining animation and graphic design, these videos have been proven to improve audience engagement, boost traffic to your website and, therefore, bolster sales.

The good news is that 2D animation videos don’t need to be complicated and it is suitable for a wide variety of platforms. They can be short and snappy but still enormously effective with the right concept – perfect across your social media channels, blog and even email marketing campaigns. If 2D animation videos are what you’re looking for then finding your very own animation agency to work with will be hugely beneficial to creating and delivering highly engaging animated content.

2. Get emailing

Speaking of emails, another effective way to increase audience engagement is through the tried and tested method of email marketing campaigns.

This technique will never die. In fact, evidence continues to show that consumers not only like receiving emails, but prefer it as their line of communication with brands.

Email marketing is just as important in 2022 as it allows you to nurture existing relationships, build brand new ones and establish professional lines of communication with like-minded businesses.

3.NBrush up on your SEO

So, you think you know SEO?

Well did you know that Google’s algorithm is set to make SEO keywords even more competitive this year?

The key to success here is to produce good quality content that appeals to your audience. No more keyword stuffing and boring blog posts. It might be harder to rank for your ideal keywords, but brushing up on your Whitehat SEO techniques is bound to deliver some great returns for you.

4. Turn to video

While TikTok was once valued at $50 billion in 2020, 2022 expects to see its worth to rise as high as $75 billion – and it wouldn’t be unreasonable to consider this a conservative estimate.

Indeed, consumers are loving video content at the moment. YouTubers are likewise raking in profits and are finding innovative ways to shout out to their sponsors by incorporating the content within the message of their videos.

There’s no reason why you can’t jump on the bandwagon for the benefit of your small business, too. And evidence suggests video content can in fact increase trust and reliability for your brand more so than any amount of blogs and website content.

Here are some great trending video ideas that you can implement today:

• A motion graphic design video
• A customer testimonial video
• A video about your brand and its story
• ‘How to’ and ‘top tips’ on your speciality niche
• Q&As with an expert

5. Think of social media users

Facebook, Twitter, TikTok, YouTube, Instagram, WhatsApp, Pinterest and Snapchat are just a handful of the globe’s most favourite social media platforms.

You need to think where your demographic dwells the most. Do they scroll for hours on TikTok or do they engage in threads on Twitter? Find this out and start putting out content that appeals to them – and spread brand awareness in the process.

In fact, any of your creative content crafted by your marketing team or agency can be excellently executed on a whole host of social media platforms with great returns to be made in doing so.

Follow these top 5 tips and your small business will be reaping the rewards in no time.

A lot of the time your business initiatives do not progress to advanced levels due to certain monetary restraints that an entrepreneur may have. However, because of advancements in technology and digitization, anyone can easily open an online store without any major source of funding as well.

If an entrepreneur is on budget and wants to start an online business of his own then the steps and processes mentioned below will help him set up his small business in 10 steps, without any major hassles.

Understanding Different eCommerce Models

It is imperative that before you open your own online store, do your research and in the process understand the different models through which one can start their own online business.

This process will not only help you in understanding how the business would potentially work but also give an estimated cost of setting up the online shop.

There are majorly 8 business models that are used by eCommerce entrepreneurs, Dropshipping, Makers, Manufacturing, Wholesale, Print-on-demand, Digital Products, Direct to consumer and Subscriptions.

Finding the right products to sell 

Once the entrepreneur has understood the different models prevalent in eCommerce, the next and perhaps the most important step is to determine the product or service you intend on selling.

In order to find the right products to sell there is a procedure, you need to follow. Firstly, you need to make a list of items and products you intend on selling and are passionate about.

You need to check if the product you are willing to sell has a certain level of demand on Google Trends. You can alternatively check for demand for different marketplaces such as Amazon, Walmart and others.

Finding out their average sell price would be useful as well. Finally, you need to identify your competitors and shortlist the products you intend on selling.

Finding the source of your Product 

After you have a tentative list of the product you intend on selling based on their pricing and demand, your focus should now be on the process to procure that particular product(s).

If an entrepreneur is planning to sell a product which is going to be made from scratch then you will be required to look out for a manufacturer that would understand the product requirements and would also be good in terms of quality.

If you are intending to sell products that are already on the market, you will need to find a supplier.

You can also look in a lot of marketplaces and explore the local markets to look for the products that you intend to sell online.

Determining the Price of the Product

Once you have decided on the item you intend on selling and also the way in which you would be procuring the product, it is now the time to calculate and find out the product pricing.

This is an important step in starting an online store since this step would directly affect the returns on investment that are being shelled out by you.

Finding the best eCommerce Platform

Once you have made a plan which would outline the resources available to you after determining the source and the pricing of the product which would give you an overall idea of the amount you can potentially earn, it is now the time to find out the best eCommerce platform for your items.

The eCommerce platform that is to be chosen by you should help you to set up shop easily and also ensure your reach among the customers.

Choosing a good eCommerce Platform is very important since it tends to have a huge impact on the success or the failure of your shop.

Utilizing Free Themes to Design 

Building a good brand is imperative to your company’s image, however, if you are on a budget you need to ensure that your design aspect is done within a budget. You should learn about new web development trends that you can utilize in your website.

On average, designing and developing a website can cost you a hefty amount and the amount may only go up if you have more pages, functionalities and other fancy aspects added to your website.

Hence, if your focus is to start an online store with a minimal amount of funding, exploring free themes in order to design your store is a good idea. You can use these free themes to explore different page layouts and customisations which can be used to brand your online store.

Selecting the Right Payment Gateway for your Online Store

Before you intend on launching your online store and begin your order taking process, you need to identify and decide on the primary modes of payment which would be catering for your audience.

Once you have decided on your payment modes, you need to identify and decide on the right payment gateways and then set them up as well as looking at the maintenance costs as well.

Find a Good Shipping Partner 

One of the avenues through which you can cut down the majority of your costs is shipping. A lot of you out there forget to take into consideration the shipping costs and delivery charges while planning out an investment model.

You need to identify the options for shipping such as fast delivery, one-day delivery and much more. It is recommended that you list out the costs associated with each of the providers.

Formulating a Solid Marketing Plan

Formulating a good marketing plan can prove imperative for a business to run sustainably. You need to research the relevant channels for spreading attention to the consumers to get the best exposure for your business.

You firstly need to define your target base and then formulate a strategy accordingly. Later on, making a list of marketing tactics on the listed channels would also be helpful.

Building a Community

Building a community would be imperative for your business since it would ensure a strong base of loyal customers and hence building a loyal community would serve to your advantage on day 1 itself.

If you have a good community, it would ensure that your customer base keeps on increasing via a lot of avenues such as word of mouth and other forms of publicity.

As your business grows, consider expanding your product offering with a strategic partner. To learn more, visit Workspan