markers = carte:ofo6flsgeeo= gibraltar, carte:ps9wpauwuhe= bali, b=rduogjrhscvxb6yy_yunyi&s=tml1ymkgide=&p=x0wrisylce0p, facile:8m8qzue9gk0= dessin, fille:dnkuljhp5ya= dessin, departement:gdkajhvqf08= carte de france, video:plrkkyiwnuw= youtube, dessin:tejssqigpic= halloween, carte:d3kk_ph3eay= montpellier, drapeau:jpmo7nvhyaw= palestine, couleur:tnx1zdmxrpw= blanc, couleur:bgkz1gpzgmy= rose, dessin:f3icthqrvn4= pere noel, dessin:hsmq0mtqlaw= carte du monde, dessin:46ykoecsy4a= voiture, carte:fppqtgktr68= islande, carte:0ak9pgaeg3c= laponie, carte:oluwn1zm_qa= israel, dessin:cxtaseunwdg= chat, cute:w8vz10tjt9g= stitch, aventador:lqubosgfyy8= lamborghini, dessin:3ahygeei0mq= chien, dessin:bs5by8-hh-s= lune, logo:frfxpp8pubu= adidas, carte:uawiuqrlwd4= seville, carte:fvop9ffkjc4= lyon, dessin:yjvvpspimbu= maison, skin:7biamkdzqzg= fortnite, carte:9kee2ccxawk= amsterdam, wwdfd1yatahtawgjdgmeobgbwzuhf7ayi4qk/v//aq==, logo:lraqwyhc1ug= avion, carte:gco7l6lxmpy= malaga, coupe:dfw2ukbdb0g= ronaldo, logo:9qfn8jeqiza= nike, couleur:olp4fkn-w9y= noir, wallpaper:gprjbowod5k= palestine, dessin:nya8pu1rrw4= lapin, logo:d040r8czzdi= playstation, logo:utmjfdokr78= nespresso, logo:t6wgm_oesma= instagram, ville:83v1cu9seio= liverpool, logo:be6rwseqlcw= audi, map:gmkh5lmcbd4= france, logo:ayqwpxcrgr4= nike, music:5tpojuk0ujw= youtube, sniper:l6cdlhys02a= nerf, departement:gdkajhvqf08= carte france, dessin:dnkuljhp5ya= fille, clipart:ha3wifs6odi= sapin, american:jtf6jsmblbs= pitbull, lloyd:r0q1avt7ak4= ninjago, logo:hsqqjgpofuu= lamborghini, bowser:cpy9_djrdwi= mario, wallpaper:dfaq7ksdypa= bellingham, maison:nzxbnlgb_tu= playmobil, kakashi:zetx6ixvopo= naruto, voiture:46ykoecsy4a= dessin, logo:knickjwgzlo= tiktok, wallpaper:fbecqasg9g8= grinch, cute:rl8b14cmxty= kawaii, carte:uawiuqrlwd4= séville, fille:kbjgtnuymmk= polska, lamborghini:h5ihvejmvta= bugatti, logo:0p97qe2mism= porto, wallpaper:9zon9pknm3g= neymar, logo:tqghxggvsma= toblerone, logo:-q7owtop1dg= porche, city:4elnl-uaxzy= liverpool, girl:azawmgk30pi= anime, cool:xjmjdrllmsm= wallpaper, lego:q6ldiczsz-0= minecraft, facile:8m8qzue9gk0= dessins, cute:gkwecbnvlcu= panda, pokemon:rd_udcdvexi= pikachu, dessin:bs5by8-hh-s= la lune, carte:oluwn1zm_qa= israël, art:ozlttvs427e= graffiti, dessin:hsmq0mtqlaw= carte monde, wallpaper:x8uhkme68r8= lamborghini, halloween:ejnnzaspiew= frankenstein, drapeau:e9xwjwhehcg= suisse, departement:gdkajhvqf08= france carte, sport:uwjsuhph6lq= polo, cute:w8vz10tjt9g= stich, fille:dnkuljhp5ya= dessins, logo:u92xjqt2ltw= tiktok, wallpaper:zzp1lbyqyuk= football
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Content Marketing Agency

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Content Marketing Agency

Connect with your market, users and potential customers through content marketing.

This marketing technique attracts customers to your business, positions you as a benchmark in the market, informs, educates your users and generates the necessary confidence so that they end up being your customers.

Also read : What is Newsjacking, And How can you apply it?

However, a Content Strategy only Works if Done Correctly.

Therefore, if you want to add real value to your users, you need a professional service with these characteristics :

An editorial calendar with relevant, quality and informative content that positions itself in search engines.

Communication Strategies and Tools.

We create content based on an online marketing strategy to increase your traffic, position your brand as a benchmark and retain your customers. Ask us.

What can you achieve with our content marketing

Provide Value

Suppose you offer original, quality, and periodic content that satisfies your potential clients’ needs and doubts. In that case, you will be adding value and generating trust for your brand, your products or your services.

Increase your Sales

Valuable content attracts customers to your site. If you then employ a comprehensive marketing strategy, you will turn visitors into contacts, contacts into customers, and customers into ambassadors for your brand.

Increase your Visibility

You will achieve a more fabulous digital presence compared to your competition. You will gain prestige and notoriety in the face of your target audience, and you will open your path as a reference within your professional sector.

Read your Customers by the Hand with a Sales Funnel

e hA sales pipe allows you to take your customers by the hand, from the initial moment they just met you (they are readers and users of your blog or website), going through the phase of wanting something more from you and until the final moment of purchase.

In this journey, you have to provide them with value through quality content that answers their questions, making them feel confident that they can trust you and their best option.

When you get a user to leave their data in exchange for more exclusive material, they open their doors to you; It is time to gain their trust and prepare the sale.

Help you you have traffic on your website, but you can’t sell? You urgently need to improve the “copy” of your texts. We can help you.

Don’t have traffic, but do you have competitive products or services? You need to position and generate branding. Shall we talk about your positioning and branding strategy?

Would you similar to increase your sales with an automated system? We can start the automation marketing of your business immediately.

Also read : Templates for Social Networks: and it’s Elements

How Twitter Advertising Works: Promoted Tweets and Accounts

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How Twitter Advertising Works: Promoted Tweets and Accounts

Twitter Advertising Works

At the beginning of last December, I was able to manage advertising campaigns on Twitter. I got this access by being selected in the $ 100 promotion for SMEs on Twitter and Amex. The truth is that I wanted to test advertising on Twitter and see if it was effective.

I had not wanted to talk about it on the blog until I tried it, and after several weeks of testing, I share the steps of how you can manage advertising campaigns on Twitter and the results that I obtained when testing it.

Also read: What is Native Advertising? And Benefits of Native Advertising?

1. Access to Advertising on Twitter

The first thing you need is access to the platform. I recommend you request access using the following form for those in Spain, and I warn you that this process takes its time. Still, several brands have received a favourable response from Twitter and are starting to manage their advertising.

2. Define your Advertising Goals

With the advertising formats offered by the social network, you have two possible objectives:

  • Community –  using “Promoted Account” to increase followers
  • Buzz / Noise –  using “Promoted Tweets” to promote to the public that you predetermine one or more of your post’s content on your account.

In my case with  @BloonderCOm,  I launched a community campaign and another to make noise from the publications, and it worked perfectly.

3. Optimize your Twitter Profile

Before configuring your campaign, you must optimize your profile on Twitter. The social network itself recommends the following practices:

Promoted Account Campaigns

  • Use a recognizable avatar of your brand
  • Use the real name of your company (it’s the first thing users see in this advertising format)
  • Be authentic, interesting and original with the bio of your account. Once the user has clicked, it is to know more about you. You have to finish convincing him to follow you.

Promoted Tweets Campaigns

  • Post content regularly (it is recommended to post at least one tweet a day)
  • Be interesting and add value to your content
  • Talk, do not forget that Twitter is a channel to establish relationships with your audience
  • Share exclusive content as promotions

4. Set up your Campaign

You access your advertising panel by logging in with your Twitter account and start configuring your ads through the following steps:

Define the Location of your Campaign

This segmentation is only available by countries. It does not yet allow by cities.

Promoted Tweets – manual or automatic

A promoted tweet is a Tweet that a customer pays to serve their audience at the most effective time. The  promoted Tweet  is distinguished from other tweets because it is identified by the

There are two ways to create a promoted tweets campaign:

  • Manually selecting the tweets, you want to promote
  • Letting Twitter take care of automatically promoting the most recent and most engaged tweets.

Promoted Tweets – economic investment

Depending on the clicks you want to get, you can define your budget. While you are setting the price in real-time, the click estimate is updated.

Promoted Account

As in promoted tweets, you can choose a daily investment limit and how much you want to pay for each new follower you want to get. In the case of Contests a la Carte, I selected between 0.01 and 0.20 for each new follower, and I got 194 new followers and 19.5 thousand impressions, investing 30.16 dollars during three weeks.

5. Pay Campaign

Although I got the $ 100 credit from the AMEX promotion to redeem it, I had to leave my US credit card details.

6. Monitor Campaign

The analytics offered by Twitter still seem basic and very focused on investment conversion. To complete my monitoring, I use my Pirendo account.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

SEO Beyond Keywords: The Future of Search Optimization

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SEO Beyond Keywords: The Future of Search Optimization

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has been a crucial element for businesses seeking online visibility. Traditionally, SEO heavily relied on keyword optimization to improve search engine rankings. However, as search engines continue to refine their algorithms and user behavior evolves, the future of SEO extends beyond the confines of keywords.

Search engines, led by industry giants like Google, are increasingly prioritizing user intent and experience. This shift in focus means that businesses need to adopt a more comprehensive and strategic approach to SEO to stay ahead in the digital race.

Content Relevance and User Intent

While keywords remain essential, the future of SEO lies in understanding and catering to user intent. Search engines are becoming more adept at recognizing the context of user queries and delivering results that align with their actual needs. Content relevance, therefore, becomes paramount.

Creating high-quality, informative content that addresses the user’s intent not only improves search rankings but also enhances the overall user experience. A well-rounded SEO strategy involves creating content that answers users’ questions, solves their problems, and engages them on a deeper level.

User Experience and Technical SEO

User experience is a key factor in the future of search optimization. Search engines are placing increased importance on factors such as website speed, mobile-friendliness, and overall usability. Technical SEO, which encompasses these elements, is crucial for ensuring a seamless and enjoyable user experience.

Optimizing website structure, improving page load times, and ensuring mobile responsiveness are integral components of technical SEO. As search engines continue to refine their algorithms to prioritize user satisfaction, businesses need to invest in enhancing the technical aspects of their websites to maintain and improve search rankings.

Voice Search Optimization

The rise of voice-activated devices and virtual assistants has led to a surge in voice searches. Optimizing for voice search requires a different approach than traditional keyword optimization. Natural language processing and conversational content become key elements in catering to voice search queries.

Businesses should focus on creating content that mirrors the way people speak and ask questions. This shift towards voice search optimization aligns with the evolving nature of user behavior, and companies that adapt to this trend will have a competitive edge in the future of SEO.

Link Building and Authority

Link building remains a vital aspect of SEO, but the emphasis is shifting towards quality over quantity. Search engines are placing more importance on authoritative and relevant backlinks. Building a robust online presence and establishing authority in the industry through quality content and reputable partnerships are crucial for future SEO success.

Embracing the Future with Operatio Marketing

To navigate the evolving landscape of SEO, businesses need a partner that understands the intricacies of digital marketing. Operatio Marketing is at the forefront of the industry, offering comprehensive solutions that go beyond traditional keyword optimization. With a focus on content relevance, technical SEO, and adapting to emerging trends like voice search, they ensure that your business stays ahead in the competitive online arena.

In conclusion, the future of search optimization extends beyond keywords, encompassing user intent, technical SEO, voice search, and authoritative link building. Embrace the evolution of SEO with them to secure a prominent and sustainable online presence for your business.

Optimize Images for SEO: 5 Tips to be Visible

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Optimize Images for SEO: 5 Tips to be Visible

Optimize Images for SEO

Optimizing images for SEO is a must on the road to positioning a web page. Hundreds of articles have already been written on this subject. But every day, the companies that work on organic positioning find that the reality is that the deserved attention is not paid to the indexing of images. Consequently, the positioning of a page is never as good as it could be.

We all know that text is critical when we want to achieve organic growth in search engines. It is one of the fundamental keys to SEO growth. There are many ways to make your text pleasing to the eye, and thanks to that, achieve more visits: cuts in the paragraphs, creative lists or narrations, etc., but one of the best ways to do it is by using images that accompany your articles and make it more enjoyable.

The use of images is also essential when you are creating or promoting your online store. As the saying goes, “what is not shown is not sold”. Either in a blog or an online store, the images accompany our publication, but they can and should be optimized to contribute to the web positioning in search engines.

In this commentary, we will give you five tips that we consider key when positioning your images on the web :

 1.Use Clear and Descriptive File Names:

Try to give your images easy file names so that Google can read them and pull out information. Imagine that Google or any other search engine, comes across a painting titled “Image01.jpeg”. In this case, the search engine will not understand what the vision refers to just before. Instead, by naming the image file with a longer and more comprehensive title related to the image displays, such as “Optimize-Image-SEO.jpeg,” you provide more clues to Google to understand its content, the image and the site where it is located.

Be careful not to commit bad practices, writing excessively long or keyword-saturated file names.

2.Use keywords in the Title and the Alt Attribute.

When you see an image of a crying baby, you instantly recognize what is happening in the picture. The problem is that this instant recognition is not possible for search engines right now. Instead, you need to help them understand each of their photos with alternate text.

The “title” is the title of the image, worth the redundancy. It must be descriptive and contain the primary keyword to which the picture refers, at least. Indeed, this title matches the name of the file that we have already optimized, but we will write it using a standard “SEO image optimization” script this time.

The “alt attribute” refers to an alternative text that allows the browser to understand better what the image is around. Add information to the file name and “title”. Additionally, it is helpful for images when a web browser cannot process them properly. How many times have you opened an email on the desktop or your mobile device, and the picture was not loading correctly? How many times have you clicked just because you’ve read what the view was approximate? As pushers, we want to write descriptive keyword-rich alt text to increase click-through-rate even if our ideas cannot be displayed correctly by our users.

If you decide to use an image as a link, be sure to include alternate text relevant to the link’s destination to enhance the user experience.

3.Be Careful with the Size of the Image:

As we know, Google places great importance on the speed of the site. That is the reason why image compression is significant on any page. It does not matter how many photos your blog, corporate website, or online store has. You should always compress and optimize them for the web.

Optimizing images for SEO is almost mandatory. It ensures that they do not hinder the loading time. It is essential to make the image file size as small as possible (without sacrificing quality, of course).

With free tools like “Compressor.io”, “Imageoptim”, or other image optimizers at your disposal, there is no excuse. Don’t let your browser resize a large image to make it look smaller. Do it yourself and make sure the image is around 60-90 KB (60,000-90,000 bytes). This data is not exact, and it is only an approximation. There will be images that require more kilobytes than others for the information they contain.

The Size you should surely use images of very different proportions, but the most common for a photo in a blog article would be about 640 pixels wide. Remember also that you work with a screen resolution of 72 dpi (dots per inch) on the internet.

To solve it, always use an image editing program to achieve the desired Size. If you are an Adobe Photoshop user, please use its full potential when preparing images for the web.

4.Use Commonly Accepted Formats:

It is highly recommended to use JPEG as a first option and PNG only as a second option if you need an image with transparency, for example.

5.Supply a File for Images on Your Sitemap:

Consider grouping your images in a single directory rather than having image files spread across multiple directories and subdirectories across your domain. An image file would simplify the path to ideas for search engines. Also, this helps webmasters to have their workspace organized.

Nowadays, we’ve covered the essentials of how image files can be optimized for SEO, and it’s important to remember that user experience should always come first. Good visuals are a great way to build traffic to your site. However, users must instead find you in search engines.

By following these practices, you will increase the likelihood that your images will appear in relevant search results. Now you know how to optimize images for SEO!

Content Marketing Blog: How to Implement it in your Company

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Content Marketing Blog: How to Implement it in your Company

Content Marketing Blog

Value content has become almost mandatory for those companies that want to achieve more goals and provide better service to their customers. Its importance is that 66% of B2B marketers using blogs generate more leads. And organizations that blog receive 55% more visitors to their websites.

Today, consumers are no longer satisfied with just knowing about the existence of a product or service. Today, they have the necessary tools to find all the information they need to research a brand before purchasing.

However, just as they are demanding in the information they expect to receive, they are also demanding how a company or brand will provide it to them. Therefore, you must know what the best strategy to achieve it is. It includes blog posts and a whole content structure that is useful for consumers’ day-to-day life and adapts to their requirements.

Implement a Successful Content Marketing Strategy

The most outstanding standard components of the content marketing plan are social media, blogging, visual content, and premium content material such as tools, ebooks, or webinars.

Situation 1:

You track an accounting firm specializing in taxes; however, this year, business is not doing well. Your purpose is to improve next year. Consequently, you agree to launch a blog on your website and publish articles happening the most common tax problems your target customer faces. You write a few posts a week, and over time these articles start to rank on Google and other search engines.

As tax-filing season approaches and people are looking to answer their questions, they find your blog articles and discover that you offer tax preparation services. Those who will follow their preparation process but they resolve take you into account for the following year. However, others will give up, decide to get rid of the headache of filing taxes and hire you because you are more prepared to do it Process.

Situation 2:

You are the director of marketing for an agency that specializes in small business design solutions. You have a hard time attracting clients because maintaining a retention agreement with an agency is challenging for a small business. So you decide to create some design tools that people can use to make their creations.

You do keyword research and find that 2,000 people search for the phrase “infographic generator” every month; So you decide to create a generator that people can use aimed at free the early time and then, if they like the tool, they can develop more infographics at no additional cost, just by giving you their name and email speech.

You make a couple of example infographics. And share them on your social networks so that users can understand the potential of the instrument. Through the traffic generated by social networks and organic search. You begin to perceive that hundreds of people use your generator per month. Some are fascinated finished the tool and provide you with their name and email to continue through it. When you become their information, you identify which people would be compatible with your Company, keep in contact with them and follow up on them pending customers.

Why Do Companies Essential a Content Marketing Strategy?

1. Generate leads in a Sustained way

Content marketing may seem like a lot of work to you, especially when compared to other marketing plans that offer immediate rewards, such as list-buying, pay-per-click (PPC), or trade show marketing, where you get names. And email addresses in just a few moments.

However, it is proven that content marketing generates three times more leads than traditional strategies, and 72% of companies consider it an effective method of increasing leads.

In other words, the content marketing plan prepares companies to have a predictable, scalable and efficient flow of leads.

2. It is a Less Expensive Long-Term Strategy

Hiring specialists who will bring your content strategy to life may seem expensive. Still, in a world where consumers review four to five pieces of content before contacting a seller, it is an essential investment.

98% of marketers believe that content marketing performance is worth the investment. Overall, lead generation can become six times less expensive.

3. Increase Brand Recognition

When you offer real worth to your audience: you listen to them. You are aware of what they need to solve their pain points, and you give them the information they need, your brand becomes relevant. Brand recognition is not something tangible or measurable in concrete terms. But it makes some brands transcend, which is the first choice of consumers.

Content marketing is an opportunity to increase your’s brand recognition with a varied and timely content offer, coupled with strategies such as branded content, email marketing and even correctly targeted outbound strategies.

4. It is The Entrance to an Inbound Strategy

Content marketing can be the door to an inbound strategy that revolutionizes the way you see your business and marketing in general. A well-organized content strategy will lead you to see that customers are the centre of your Company. And that it is not enough to want to sell them a product at all costs. Instead, it would be best if you listened to them to come to you of their own free will. That they have valuable interactions with your brand for their daily life. And that you accompany them beyond the moment of purchase.

It will not only lead you to generate more leads, increase your brand recognition or position yourself in a market. But it will also make your business grow in the best way and last.

 

A Beginner’s Guide To Wordmark Logo: What Is It And Why You Should Take It Seriously

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Wordmark Logo

Wordmark logo is one of the most famous logo styles that are a favorite of many world companies. It is because these logos are simple and communicate the brand message most effectively. Today 80% of the companies of the world are now using the wordmark logo for their business.

A wordmark logo style only comprises your company name in a lettering format. It does not include any monograms, symbols, emblems, or mascots. You can select these logo styles to develop your brand image and identity in the right direction. As a result, you can communicate your brand message most effectively.

Benefits Of Using The Wordmark Logo   

Multiple benefits are there for using the wordmark logo for your business to promote your brand. But, first, let’s identify its advantages in a detailed manner.

1. Your Brand Will Be Known To More People 

More people will know your brand name, and they can remember your brand as it is easy to recognize. It can help you to accelerate your business process to the next level. You can achieve your branding objectives quickly as more people will know your brand in a limited period just by putting in some small effort.

2. It Works On Every Platform 

The best thing about the wordmark logo is that it can adjust itself on every platform. You do not have to edit much to fit the logo on your banner or your website. You can select any one of the platforms of your choice to place this logo without bothering about the size and font style. For your effective branding technique, it is the best solution.

3. They Are Cost-Efficient 

In the wordmark logo design, you have to provide less stress on your cost and time as there are no pictographic representations of your logo that you need to take care of. As a result, you can save your money and time to a great extent to help you achieve your business goals in the correct order.

4. You Can Easily Create Unique Designs

You can create unique designs by following your brand name in the letter format. You have to ideate the factors in the right way to achieve your business goals in the best possible manner. The degree of stress is less, and the scope of your brand promotion is more for your business.

5. Ensures Timeless Logo   

Your logo will become a timeless identity for your brand once you use this logo style. You have to ensure that you have made the proper selection of the logo designing company that can provide you the brand identity which will remain immortal in the mind of your target audience. You have to encash this opportunity for developing your brand image in the long run.

6. Gives Strong Brand Recognition 

Your brand will be recognized easily in the world. Wordmark logos are devoid of complexities and promote simplicity in your branding process. You can use these options to make your brand immortal in the mind of your target audience. It will help you to connect with your target audience in a short period without any room for error or confusion.

7, Easy To Understand   

The best thing about wordmark logos is anyone can understand your brand message clearly. It is easy to understand and follow. As a result, the room for complexity is less, and chances for transparency are more. However, you cannot make things happen in your favor unless you opt for the correct method to achieve it.

Wrapping It Up

These are some of the core factors that help your business move forward and provide the best logo recognition when using the wordmark logo for your business. Let me convey to you the world’s most successful brands like Cocacola, FedEx, Disney, and other big brands whose names you can recollect have used the Wordmark logo for their business promotion.

How to Deliver Bad News. The Five Techniques that Work Best

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Today we will see five methods that will serve us, not only for our professional activity but in any situation of our life. Because today we are going to learn how to deliver bad news.

As entrepreneurs (and as people), sooner or later, we will be forced to give this bad news. To clients, to partners… no one escapes. It is impossible to be free from mistakes and negative consequences. However, although we cannot avoid bad news, if we rely on knowledge about persuasion and perception, we can cushion the impact of these situations as much as possible.

Also read : The Complete Guide to Writing Creative Briefs

Negative Effect

On many occasions, we have to bear in mind that a news item’s true negative effect is given by the recipient’s meaning to the news. And that effect can be influenced by way of communicating it.

I have experienced significant variations in the reaction to bad news depending on the expertise in transmitting it from experience. Communication and persuasion have always interested me, and, therefore, we are going to see what has worked best for me personally. As we will see, we can greatly vary the interpretation and the impact that this bad news will have on the other.

The main tools to achieve this are these five techniques.

1. The Choice of Language

Those are the words chosen to describe the situation and communicate the bad news. Although there is no way to make something that is bittersweet, we can try not to perceive it as too bitter.

Language shapes the world, and it does so much more than we think. Despite how mistreated he is in these times and the reduction in vocabulary that has occurred, the reality remain that words trigger emotional associations and an assessment of the situation in the listener’s mind. In other words, language has much more power than we think.

Communicating

I remember the days as a business consultant for a large company. With us, there was a computer scientist who was a genius, one of those who left you with your mouth open to solve unsolvable problems with computers. But when communicating bad news and talking to clients, he used too direct and inflammatory language.

He freely used words such as disaster, final, deadly, useless. he even used terms such as “murderer” and other less educated ones that it stay not a matter of repeating but surely he imagines. And he did it almost always in everything.

From time to time, someone from the company would come to where I was, alarmed by comments such as that their computer systems were “worthless” or that what they had implanted before we arrived was a “hoax” and a ” complete disaster”.

2. When Possible, do not Just Bring the Bad News

As far as possible, before going to give the bad news, we should also come up with a solution, or at least with an idea of ​​what is the next step to take to correct the situation. Thus, there are two things to focus on in that conversation. If we go with a certain solution under our arm, we can concentrate on that, trying to divert most of the discussion towards the fix.

When you have a problem, you want to fix it and hold on to a burning nail if necessary.

If we not only break the news but also offer that “something” to start holding onto, we are more likely to want to jump to focus on the most constructive part, instead of turning around the inconvenience, making it grow in their mind and focus on the blame game to discharge emotional energy.

3. Try to Refocus the News in other Terms if Possible

From my own experience, assessing a situation depends mainly on what we pay more attention to. That is why he spoke of bringing the solution and putting the focus on it. Another way is to try to refocus what has happened in kinder terms, again if possible.

Remember that almost everything is an interpretation.

In the previous example of taxes, a situation stay negatively valued because we focus on the fact that you have to “pay” to the treasury. Meanwhile, another esteems ​​it positively because he focuses on the fact that this happens. After all, “there are benefits.” You don’t get caught up in the payment part; instead, the focus is on the positives.

Both facts, that you have to pay and that there are benefits, are true and are global situation elements. One of the other depends on looking at that situation from one perspective or another.

Deciding which one to focus on stay what determines in large part whether the global situation remain interpreted as more positive or negative. Therefore, if we have time, we must try to find a reinterpretation of what happened that illuminates more positive aspects.

For example

Recently, a friend didn’t have much luck turning down a job she so badly wanted. Although she gave me the bad news, I tried to refocus it in another way. This friend had dared to do something that the vast majority will never do, which is to leave the security of a good position to pursue what they want to do. Also, a rejection is just a sign that we are moving towards yes. What happens is that very few people realize that. I am used to the sales sector and its nature. These sales are a lot like finding a job, and you have to endure many no’s until you get to yes, so no’s are natural and necessary… Veteran salespeople know that sales are not a part of everyday life and are moving in the right direction. They know that 10 or 20 negatives are necessary before getting something positive, so they naturalize it because they understand that sales (or finding a job and much more in life) are a numbers game.

4. Don’t Offer Resistance if we have Something to do with the Bad News

If we do not come up with a solution under our arm, or there is no way to find one, then the golden rule for not making things worse is never to confront. Let the other take out everything they have inside and endure the downpour as it may, but quietly and without defending or attacking.

If our part is responsible for what has happened, denying it and making excuses only makes things worse and produces frustration for the other party.

When I have explained to my clients the best way to handle complaints, I have always emphasized that we cannot override listening and emotional discharge.

5. Focus on the Least Bad

David Lieberman, a doctor of philosophy and expert in psychology and persuasion, recommends focusing on highlighting. That the bad situation remain as temporary, isolated and insignificant as possible.

We must highlight those characteristics whenever we can because those three things are precisely. The antidote to our mind’s worst fears when faced with bad news.

Much serious bad news remain not temporary, isolated or insignificant. Still, if there is something in it, we must include it and highlight it in our communication.

When I have had to deal with sensitive topics, I always remembered “temporary, isolated and insignificant”. I tried to find something in the situation that had these characteristics to comment on it.

Anyway, even applying all this, let’s not kid ourselves. Giving bad news is like swallowing a rough toad on an empty stomach. But these five techniques effectively temper the blow.

 

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