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Avoid the Word “Interesting” on Social Media

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Avoid the Word

I see this word every day on my Twitter timeline. The time has come to comment on “interesting” content on social networks .

When I was doing my PhD, we had a professor with whom you couldn’t use the word “interesting” in any of your sentences. My colleagues warned me that for him, this term was synonymous with “bores me” and “I’m not interested.” At first, he surprised me but thinking about it, I understood shortly after his way of thinking.

What do you think when you use the word “Interesting.”

Many people speak before thinking. It turns the conversation into something empty and without content. Using the word “interesting”, only one showed that you had not forced yourself to think what you thought about a particular issue, and you used a filler word. Not using the head making use of that term for the teacher was like an offence.

I will not attempt to provide a new definition of the word “interesting” or to copy and paste an existing one. I’m going to take something for granted for once. Making the turn to social networks now can harm you to use it. It doesn’t matter if you use it in a hashtag (e.g. # attractive) or in another context (e.g. “interesting post”). Maybe there are more “teachers” out there than we think.

“Interesting” Content on Social Networks

Think about the following. When you go to the market, you don’t read “fresh fish” on the fishmonger’s signs either. It’s something you take for granted. In those that are so “clumsy” to add it, you start to doubt. Is it cool if they have to put it on?

The same thing happens in social networks because, by definition, it is assumed that everyone shares content that they consider attractive. It is not necessary to add it since it can even be counterproductive. In the best of cases, someone may think you have not read it, but you liked the title because it seemed “interesting” to you.

I hope I have made you think for the next time you use the word “interesting.”

The Complete Guide to Writing Creative Briefs

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The Complete Guide to Writing Creative Briefs

Creative Briefs

Like any other task, creative work needs a clear plan and measurable goals before it begins. It is where the creative brief comes into play. Developing a creative brief allows you to take a proactive approach and define needs while planning your creative work. Among other essential aspects, the creative brief is the opportunity to limit the scope, delivery dates and specific deliveries for the creative part of your project.

In general, a creative brief helps everyone stay on the same page, reduces feelings of frustration or confusion. Furthermore, it ensures that the design process is not affected.

What is Creative Summary?

A short creative works as inspiration and guide for a set of outcomes that generally involves team collaboration between the departments of Design, Writing, Content Marketing and many more. The goal is to align all participants with creative requirements, determine critical messages, manage expectations, and facilitate innovative teamwork. An effective creative brief is not only very useful from a creative point of view, but it also serves as a single reference point where you can find all the critical information about the project.

The creative brief is useful for defining any creative requirements relevant to the project, including the message. The audience, and the outline of how success will be measured. Once the brief is in place, it is advisable to hold an initial meeting to discuss any issues or restrictions. In this way, there will be time to review and update the creative brief before starting work.

Remember: creative briefs are not made to be written and then forgotten. Before starting work.The creative brief should be a continually evolving document. which can be changed as the creative requirements continue to be analyzed and reviewed. But, when you start working, your creative brief should be a clear plan with specific objectives as a reference for the Design. Content and Creative teams throughout the process. This way, you make sure everyone is lined up and making the right decisions.

The Essential Elements of an Excellent Creative Brief

Understanding what a creative brief is and why it is necessary is very important. Knowing what to include will save you a lot of time and back and forth with your innovative team. If you put the right information in advance in your creative brief, you can avoid continually returning to the same questions and conflicts.

Take a look at the must-have fundamentals of any creative brief. You probably plan a marketing campaign, write the creative brief for an advertising agency or prepare a creative brief for the internal team. In all cases, these nine steps will help you clearly. understand the critical information about what your team needs to be successful. Keep in mind that your brief can contain more elements. And of course, you can include them if they relate to your work. The criteria listed below should be part of almost every creative brief.

What is Attribution in Social Psychology? And Its Types?

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What is Attribution in Social Psychology? And Its Types?

In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences.

For example, on a typical day, we are likely to make many attributions about our behavior and those around us.

When we get a reduced grade on a test, we are likely to blame the teacher for not properly explaining the contents to us, completely ruling out that we did not study for the exam. If a study partner got an excellent grade instead, we are likely to attribute their good performance to luck and ignore good study habits.

Why do we make Internal Attributions in our case when we do External Attributions for others?

Part of the reaction has to do with the type of attribution we are prone to use in particular situations. Cognitive biases often play a role as well.

What Impact do Attributions have on our everyday behavior?

The attributions that we carry out daily have an essential influence on our feelings, as well as on the way we think and relate to other people.

Attribution Types

Interpersonal Attribution

Once telling a story to a set of friends or acquaintances, we are most likely telling the story in a way that gives us a position that favors us.

Predictive attribution

we also usually make attributions of circumstances in a way that allows us to make future predictions, so if our car remained looted, we might attribute this criminal act to the that we park in a particular place, as a consequence, in the future, we will avoid that parking spot to prevent the event from repeating itself.

Explanatory Attribution

We make explanatory attributions to help us make sense of the world around us. Some people may have a lively descriptive style, while others have a more pessimistic outlook.
People who have an optimistic style attribute festive events to stable, internal, and global causes and adverse events to unstable, external, and specific reasons.

On the contrary, people with a pessimistic style attribute adverse events to internal, stable, global causes, and festive events to external, regular, and specific reasons.

Heider’s “Common Sense” Theory

In his 1958 hardcover, The Psychology of Interpersonal Relationships, Fritz Heider suggested that people observe others to analyze their behavior and infer their common-sense explanations for their actions. Heider’s team differentiated between external and internal attributions.

The external attributions are given to situational forces, while internal attributions point to individual characteristics and traits.

The Corresponding Interference Theory

In 1965, Edward Jones and Keith Davis recommended that people make inferences about others when they are intentional rather than accidental. When people observe that others act in a certain way, they look for a correspondence between that individual’s motives and their behaviors.

The inferences that people then make remain based on the degree of choice, the probability of the behavior was occurring, and their effects on the action.

Attributional Errors and Biases

Self-Interest Bias

When it comes to further people, we tend to attribute the causes to internal factors such as personality traits and ignore or minimize external variables. This phenomenon tends to be very generalized, particularly in individualistic cultures.

Psychologists refer to this tendency as a fundamental attribution error; Although situational factors are likely to be present, we automatically attribute the cause to internal characteristics.

The fundamental mistake is to blame others for circumstances or events over which they generally have no control.

Social psychologists frequently use the term blaming the victim for describing a phenomenon in which the individual blames innocent victims for the crimes they remain subjected to.

For example, people may accuse the victim of not protecting themselves from the event, not behaving in a certain way. Or not taking specific precautionary measures to avoid or prevent the occurrence.

Thus, it is frequent that rape victims, survivors of domestic violence. Or kidnapping victims are re-victimized for behaving in a certain way. Or that in some way provoked their attackers.

The researchers suggest hindsight bias makes perception difficult. Since people mistakenly believe that victims should have predicted future events and have taken steps to sidestep them.

The Actor-Observer Bias

Interestingly, when explaining our behavior, we tend to make a mistake with a fundamentally opposite attribution bias. In other words, we are more likely to blame external forces than our characteristics. Which has been termed the actor-observer bias.

One possible reason why this phenomenon occurs is that we have more information about our situation than others. When explaining our actions, we have more information about ourselves and the situational variables at stake.

However, when it comes to explaining another person’s behavior. We are at a disadvantage, we have insufficient information, and we only have that which is readily observable.

It is not surprising that people easily fall into the actor-observer bias when making attributions concerning strangers. Because we know more about our circumstances and those around us. So we can perceive their point of view than those we do not know.

Also read: Video Post: The Video Content that Triumphs in Social Networks

Content Marketing Agency

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Content Marketing Agency

Connect with your market, users and potential customers through content marketing.

This marketing technique attracts customers to your business, positions you as a benchmark in the market, informs, educates your users and generates the necessary confidence so that they end up being your customers.

Also read : What is Newsjacking, And How can you apply it?

However, a Content Strategy only Works if Done Correctly.

Therefore, if you want to add real value to your users, you need a professional service with these characteristics :

An editorial calendar with relevant, quality and informative content that positions itself in search engines.

Communication Strategies and Tools.

We create content based on an online marketing strategy to increase your traffic, position your brand as a benchmark and retain your customers. Ask us.

What can you achieve with our content marketing

Provide Value

Suppose you offer original, quality, and periodic content that satisfies your potential clients’ needs and doubts. In that case, you will be adding value and generating trust for your brand, your products or your services.

Increase your Sales

Valuable content attracts customers to your site. If you then employ a comprehensive marketing strategy, you will turn visitors into contacts, contacts into customers, and customers into ambassadors for your brand.

Increase your Visibility

You will achieve a more fabulous digital presence compared to your competition. You will gain prestige and notoriety in the face of your target audience, and you will open your path as a reference within your professional sector.

Read your Customers by the Hand with a Sales Funnel

e hA sales pipe allows you to take your customers by the hand, from the initial moment they just met you (they are readers and users of your blog or website), going through the phase of wanting something more from you and until the final moment of purchase.

In this journey, you have to provide them with value through quality content that answers their questions, making them feel confident that they can trust you and their best option.

When you get a user to leave their data in exchange for more exclusive material, they open their doors to you; It is time to gain their trust and prepare the sale.

Help you you have traffic on your website, but you can’t sell? You urgently need to improve the “copy” of your texts. We can help you.

Don’t have traffic, but do you have competitive products or services? You need to position and generate branding. Shall we talk about your positioning and branding strategy?

Would you similar to increase your sales with an automated system? We can start the automation marketing of your business immediately.

Also read : Templates for Social Networks: and it’s Elements

How Twitter Advertising Works: Promoted Tweets and Accounts

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How Twitter Advertising Works: Promoted Tweets and Accounts

Twitter Advertising Works

At the beginning of last December, I was able to manage advertising campaigns on Twitter. I got this access by being selected in the $ 100 promotion for SMEs on Twitter and Amex. The truth is that I wanted to test advertising on Twitter and see if it was effective.

I had not wanted to talk about it on the blog until I tried it, and after several weeks of testing, I share the steps of how you can manage advertising campaigns on Twitter and the results that I obtained when testing it.

Also read: What is Native Advertising? And Benefits of Native Advertising?

1. Access to Advertising on Twitter

The first thing you need is access to the platform. I recommend you request access using the following form for those in Spain, and I warn you that this process takes its time. Still, several brands have received a favourable response from Twitter and are starting to manage their advertising.

2. Define your Advertising Goals

With the advertising formats offered by the social network, you have two possible objectives:

  • Community –  using “Promoted Account” to increase followers
  • Buzz / Noise –  using “Promoted Tweets” to promote to the public that you predetermine one or more of your post’s content on your account.

In my case with  @BloonderCOm,  I launched a community campaign and another to make noise from the publications, and it worked perfectly.

3. Optimize your Twitter Profile

Before configuring your campaign, you must optimize your profile on Twitter. The social network itself recommends the following practices:

Promoted Account Campaigns

  • Use a recognizable avatar of your brand
  • Use the real name of your company (it’s the first thing users see in this advertising format)
  • Be authentic, interesting and original with the bio of your account. Once the user has clicked, it is to know more about you. You have to finish convincing him to follow you.

Promoted Tweets Campaigns

  • Post content regularly (it is recommended to post at least one tweet a day)
  • Be interesting and add value to your content
  • Talk, do not forget that Twitter is a channel to establish relationships with your audience
  • Share exclusive content as promotions

4. Set up your Campaign

You access your advertising panel by logging in with your Twitter account and start configuring your ads through the following steps:

Define the Location of your Campaign

This segmentation is only available by countries. It does not yet allow by cities.

Promoted Tweets – manual or automatic

A promoted tweet is a Tweet that a customer pays to serve their audience at the most effective time. The  promoted Tweet  is distinguished from other tweets because it is identified by the

There are two ways to create a promoted tweets campaign:

  • Manually selecting the tweets, you want to promote
  • Letting Twitter take care of automatically promoting the most recent and most engaged tweets.

Promoted Tweets – economic investment

Depending on the clicks you want to get, you can define your budget. While you are setting the price in real-time, the click estimate is updated.

Promoted Account

As in promoted tweets, you can choose a daily investment limit and how much you want to pay for each new follower you want to get. In the case of Contests a la Carte, I selected between 0.01 and 0.20 for each new follower, and I got 194 new followers and 19.5 thousand impressions, investing 30.16 dollars during three weeks.

5. Pay Campaign

Although I got the $ 100 credit from the AMEX promotion to redeem it, I had to leave my US credit card details.

6. Monitor Campaign

The analytics offered by Twitter still seem basic and very focused on investment conversion. To complete my monitoring, I use my Pirendo account.

Also read: Webinar: What is it, and How to use it in your Content Strategy?

SEO Beyond Keywords: The Future of Search Optimization

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SEO Beyond Keywords: The Future of Search Optimization

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has been a crucial element for businesses seeking online visibility. Traditionally, SEO heavily relied on keyword optimization to improve search engine rankings. However, as search engines continue to refine their algorithms and user behavior evolves, the future of SEO extends beyond the confines of keywords.

Search engines, led by industry giants like Google, are increasingly prioritizing user intent and experience. This shift in focus means that businesses need to adopt a more comprehensive and strategic approach to SEO to stay ahead in the digital race.

Content Relevance and User Intent

While keywords remain essential, the future of SEO lies in understanding and catering to user intent. Search engines are becoming more adept at recognizing the context of user queries and delivering results that align with their actual needs. Content relevance, therefore, becomes paramount.

Creating high-quality, informative content that addresses the user’s intent not only improves search rankings but also enhances the overall user experience. A well-rounded SEO strategy involves creating content that answers users’ questions, solves their problems, and engages them on a deeper level.

User Experience and Technical SEO

User experience is a key factor in the future of search optimization. Search engines are placing increased importance on factors such as website speed, mobile-friendliness, and overall usability. Technical SEO, which encompasses these elements, is crucial for ensuring a seamless and enjoyable user experience.

Optimizing website structure, improving page load times, and ensuring mobile responsiveness are integral components of technical SEO. As search engines continue to refine their algorithms to prioritize user satisfaction, businesses need to invest in enhancing the technical aspects of their websites to maintain and improve search rankings.

Voice Search Optimization

The rise of voice-activated devices and virtual assistants has led to a surge in voice searches. Optimizing for voice search requires a different approach than traditional keyword optimization. Natural language processing and conversational content become key elements in catering to voice search queries.

Businesses should focus on creating content that mirrors the way people speak and ask questions. This shift towards voice search optimization aligns with the evolving nature of user behavior, and companies that adapt to this trend will have a competitive edge in the future of SEO.

Link Building and Authority

Link building remains a vital aspect of SEO, but the emphasis is shifting towards quality over quantity. Search engines are placing more importance on authoritative and relevant backlinks. Building a robust online presence and establishing authority in the industry through quality content and reputable partnerships are crucial for future SEO success.

Embracing the Future with Operatio Marketing

To navigate the evolving landscape of SEO, businesses need a partner that understands the intricacies of digital marketing. Operatio Marketing is at the forefront of the industry, offering comprehensive solutions that go beyond traditional keyword optimization. With a focus on content relevance, technical SEO, and adapting to emerging trends like voice search, they ensure that your business stays ahead in the competitive online arena.

In conclusion, the future of search optimization extends beyond keywords, encompassing user intent, technical SEO, voice search, and authoritative link building. Embrace the evolution of SEO with them to secure a prominent and sustainable online presence for your business.

Optimize Images for SEO: 5 Tips to be Visible

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Optimize Images for SEO: 5 Tips to be Visible

Optimize Images for SEO

Optimizing images for SEO is a must on the road to positioning a web page. Hundreds of articles have already been written on this subject. But every day, the companies that work on organic positioning find that the reality is that the deserved attention is not paid to the indexing of images. Consequently, the positioning of a page is never as good as it could be.

We all know that text is critical when we want to achieve organic growth in search engines. It is one of the fundamental keys to SEO growth. There are many ways to make your text pleasing to the eye, and thanks to that, achieve more visits: cuts in the paragraphs, creative lists or narrations, etc., but one of the best ways to do it is by using images that accompany your articles and make it more enjoyable.

The use of images is also essential when you are creating or promoting your online store. As the saying goes, “what is not shown is not sold”. Either in a blog or an online store, the images accompany our publication, but they can and should be optimized to contribute to the web positioning in search engines.

In this commentary, we will give you five tips that we consider key when positioning your images on the web :

 1.Use Clear and Descriptive File Names:

Try to give your images easy file names so that Google can read them and pull out information. Imagine that Google or any other search engine, comes across a painting titled “Image01.jpeg”. In this case, the search engine will not understand what the vision refers to just before. Instead, by naming the image file with a longer and more comprehensive title related to the image displays, such as “Optimize-Image-SEO.jpeg,” you provide more clues to Google to understand its content, the image and the site where it is located.

Be careful not to commit bad practices, writing excessively long or keyword-saturated file names.

2.Use keywords in the Title and the Alt Attribute.

When you see an image of a crying baby, you instantly recognize what is happening in the picture. The problem is that this instant recognition is not possible for search engines right now. Instead, you need to help them understand each of their photos with alternate text.

The “title” is the title of the image, worth the redundancy. It must be descriptive and contain the primary keyword to which the picture refers, at least. Indeed, this title matches the name of the file that we have already optimized, but we will write it using a standard “SEO image optimization” script this time.

The “alt attribute” refers to an alternative text that allows the browser to understand better what the image is around. Add information to the file name and “title”. Additionally, it is helpful for images when a web browser cannot process them properly. How many times have you opened an email on the desktop or your mobile device, and the picture was not loading correctly? How many times have you clicked just because you’ve read what the view was approximate? As pushers, we want to write descriptive keyword-rich alt text to increase click-through-rate even if our ideas cannot be displayed correctly by our users.

If you decide to use an image as a link, be sure to include alternate text relevant to the link’s destination to enhance the user experience.

3.Be Careful with the Size of the Image:

As we know, Google places great importance on the speed of the site. That is the reason why image compression is significant on any page. It does not matter how many photos your blog, corporate website, or online store has. You should always compress and optimize them for the web.

Optimizing images for SEO is almost mandatory. It ensures that they do not hinder the loading time. It is essential to make the image file size as small as possible (without sacrificing quality, of course).

With free tools like “Compressor.io”, “Imageoptim”, or other image optimizers at your disposal, there is no excuse. Don’t let your browser resize a large image to make it look smaller. Do it yourself and make sure the image is around 60-90 KB (60,000-90,000 bytes). This data is not exact, and it is only an approximation. There will be images that require more kilobytes than others for the information they contain.

The Size you should surely use images of very different proportions, but the most common for a photo in a blog article would be about 640 pixels wide. Remember also that you work with a screen resolution of 72 dpi (dots per inch) on the internet.

To solve it, always use an image editing program to achieve the desired Size. If you are an Adobe Photoshop user, please use its full potential when preparing images for the web.

4.Use Commonly Accepted Formats:

It is highly recommended to use JPEG as a first option and PNG only as a second option if you need an image with transparency, for example.

5.Supply a File for Images on Your Sitemap:

Consider grouping your images in a single directory rather than having image files spread across multiple directories and subdirectories across your domain. An image file would simplify the path to ideas for search engines. Also, this helps webmasters to have their workspace organized.

Nowadays, we’ve covered the essentials of how image files can be optimized for SEO, and it’s important to remember that user experience should always come first. Good visuals are a great way to build traffic to your site. However, users must instead find you in search engines.

By following these practices, you will increase the likelihood that your images will appear in relevant search results. Now you know how to optimize images for SEO!