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Website Speed: Learn to Test and Make your Page Faster

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Website Speed: Learn to Test and Make your Page Faster

Website Speed

It is a fact that the average internet speed in Latin America is far from being good. Nevertheless, many websites manage to worsen this situation since they remain developed without due attention to loading speed and become a real test of patience for the user.

We live in a period of immediacy, where time is already worth more than money. And that era, combined with the internet’s dynamism, makes our audience more demanding every day. The content on your website can be great, but will people pay to see if the loading speed is not right?

Does Speed Influence Website Results?

Back in 2010, Google announced that page load time was one of more than 200 ranking factors. That means that your website’s time to load concerning your competitors is one of the influencing points of the organic positioning of websites on the results page. According to research by Backlinko, slower websites remain penalized.

To be one of the organic ranking factors of Google, the Speed of the website also influences the user experience and  results, according to the data to follow:

  • Every second extra in page load leads to an 11% drop in page views and 16% in customer satisfaction, according to Aberdeen Group ;
  • According to research by Kissmetrics, 40% of visitors abandon pages that take more than 3 seconds to load, and every 1 second or more in website load time reduces conversions by 7%;
  • 88% of users who had a bad experience when entering a website due to loading speed are less likely to buy. More than a third of those users will share their bad experiences with friends, an investigation by Econsultancy.
  • 85% of mobile device users expect the page to load at least as fast as the desktop, according to Web Performance Today.

Now that we know that website speed interferes with visitor engagement, conversion rate, and your organic rankings, let’s see how to measure your load to optimize!

What is the Ideal Charging Time?

According to Pingdom, which has a tool to measure websites’ Speed, the sites’ average loading time is 5 seconds. In the Google Site Performance for Webmasters video, Maile Ohye states that 2 seconds is the limit for good performance.

The specialist Geoff Kenyon also carried out an investigation in which he identified that, in the case that a website loads in 5 seconds, it is faster than approximately 25% of the internet; in 2.9 seconds, more than 50% of the network; already if it loads in 0.8 seconds, it is the fastest of that 94% of the entire web.

Despite the statistics cited, the short answer is: as fast as possible. We already know that your website’s loading time influences your results, so the idea is to optimize it to the maximum to keep the loading time to a minimum!

How to Measure the Speed of the Website?

We currently have several free tools where it is possible to measure the loading time of a page. It is also possible to see a diagnosis with the survey of problems and warnings to know how to optimize it. The most used tools are:

Google PageSpeed ​​Insights

The best known on the list, PageSpeed ​​Insights, is a tool in which, by entering a page’s link, it is possible to analyze the content and generate suggestions for the desktop and mobile versions.

Along with each improvement suggestion, the tool also shows how to apply it. Each direction remains classified as a priority indicator:

“You must correct”

highlighted in red, these are notices of improvements that, if applied, will generate more impact on the loading time of the page;

“Consider correcting”

highlighted in yellow, these are notices of improvements that do not influence much on the Speed of the page and should not remain prioritized;

“Approved in …”

highlighted in green, are the positive points of the page.

Despite being excellent at identifying and prioritizing problems, the tool does not detail the page load time. It does not record the number of page requests for loading, which are essential data for diagnosis.

It is trendy among marketers. GTmetrix is considered one of the best and most complete tools for evaluating a page’s loading time and identifying areas for improvement due to the ease of use and variety of data it presents.

Uses of Website Speed

The step by step to use the tool is very similar to that of Pagespeed Insights. Just enter it, including the link to the page you intend to analyze. And create the statement. The closer the test is to the public registry that documents the website, the better.

After including the link to the page and starting the report, the tool does a full analysis and presents various data on the next screen. At the top, it gives a summary with two scores in Performance Scores. One based on Pagespeed Insights and another on YSlow. A project that analyzes the Speed of pages based on the rules of high-performance sites from Yahoo. The scores presented are generally different, as the tools use other criteria to evaluate the page.

Similarly, in Pagespeed Insights, the scores’ colors determine the urgency of the scores. Still, we compare the average of websites analyzed. Even at the top of the report, next to the performance evaluation. The tool also presents the total time to load the page, the page’s size. And how many requests remain generated to load. Similarly to the performance scores. We also have arrows for up and down, indicating if it is above or below average.

At the bottom of the screen, several reports separated by guides remain presented. It is possible to identify the points that need to be corrected through them to reduce the page’s loading time.

PageSpeed

Based on Pagespeed Insights. In this guide, you will find a complete report with all the points evaluated by the tool, ordered by priority. Here we can also see the grade awarded for each criterion according to the page analyzed. The type of configuration (if it is on the server, in the content, or a javascript, for example). Finally, what is the priority of that improvement?

Yslow

Like the report presented in the PageSpeed ​​guide and organized by priority. It remains based on the criteria defined by Yslow.

Waterfall

Cascading report that visually presents the entire sequence of requests made to load the page. Each line represents a request, with its status, its weight. And the time it takes to load.

Timings

Presentation of a timeline of the page load. With the time each of the stages took to load. Redirect, connect, backend, TTFB (time to the first byte), first pain, DOM interactive, DOM content loaded, and Onload.

Video

To have the video report, it is necessary to activate it and analyze the page again. The video report is nothing more than visualizing the page loading in practice, with the timed time and mapped timings.

History

Finally, we have graphs that accompany the page’s performance history to some of the data presented. Timings, page size, requests, and PageSpeed ​​and Yslow notes.

What is Newsjacking, And How can you apply it?

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What is Newsjacking, And How can you apply it?

Like all in life, marketing has had to progress and adapt to the trends of the moment.

Consumers behave differently, and with this, some dissemination strategies have become obsolete, and new and better have emerged, like this one that we want to display to you.

From a literal opinion of view, Newsjacking translates as “news hijacking,” and in preparation, it is a Digital Development technique that uses News and relevant News to spread or expose a brand or product.

How is the Process to Create a Newsjacking?

1. Look for the News of the Prompt

The first thing is that you necessity be observant of the whole thing in your environment to find information that is very relevant for Internet users and social networks.

For example, a concert, the end of a sports championship, a political event, or any event that attracts public attention.

2. Find the Connection amid the News and your Variety

Then, you have to generate and publish content that echoes this event and includes a brand message. For example, the perspective about an event, products, or services that resemble what happened.

Be creative and fast, not to lose your timing, and be very cautious with the tone you give it. Being moderate can prevent operators from rejecting your post.

3. Help it get into the Hands of Whoever can Spread it

Then the content spreads, but not by its hand, and it must be the news agencies who do this work.

How? As it is an occasion, many journalists will confidently be on the News, and some will want a different approach to it. Therefore, it is advisable to make it easier for professionals to access such gratification (we will express you below).

Now, surely you are wondering what this method contributes to your Incoming Marketing strategy. If so, don’t back away!

What Advantages does Newsjacking have?

The benefits of using Newsjacking are simple:

  • make content viral and reach thousands or hundreds of thousands of employers;
  • increase circulation scheduled your website;
  • gain a considerable number of followers on your social networks;
  • increase the number of leads, improve operators to an Email Marketing movement, among others.

So, Newsjacking remains a method that remains used to generate visits and traffic to your social platforms and website. Could you repeat that triggers the option of contacting users absorbed in your harvests or facilities?

Since you know the period by step to create it and the rewards that apply it to your Inbound Marketing strategy, it is necessary that you know what is behind the development of Newsjacking, that is, the Know-How.

Newsjacking Finest Practices

Learn to Identify Relevant News

The essential and most important article is to treasure an event that remains important for the masses related to your brand, which is of interest to your purchaser persona.

For this, it is necessary to conduct research and education approximately data:

user concerns within the setting in which the brand remains located;

upcoming events and which ones can be useful to spread the brand;

follow current information sources such as the broadcasting, news assistances, bloggers, between others;

Search and analyze the most popular drifts of the moment. Investigate trending subjects on Twitter, enter keywords in Google Trends to see the close of searches or YouTube Trends Map to know which videos are gaining notoriety on the stage.

In this way, you will know what remains existence discussed on the Internet at any given time, and you will be able to “catch” News that is booming and take advantage of the wave of attention that is existence publicly shared.

Get Journalists and Influencers Interested in your Content

After you have the material ready, the critical step is to reach the eyes of those who can banquet it more rapidly and efficiently.

Today journalists and influencers have the stages and the audience to cause content to go viral and remain exposed to thousands or even millions of people.

Some tips that you can follow to realize this level of diffusion are:

  • Publish in the blog and the online press room: Google and other search engines index in real-time, which could benefit you and position the search results’ content.
  • Alert the media: it is a good idea that when uploading material to the online press room, you send a notification or alert to the media to be alert.
  • Offer online media and influencers’ online statements: sometimes, content broadcasters cannot view or listen to your material. Placement, an online conference for them, allows them to watch it later.
  • Make direct contact: perhaps it is the easiest way to ensure that your content reaches their hands. It can remain done through Twitter or some other stage where they are connected, such as immediate messaging or email.

With any of these means, you can raise the chances that your material will be seen by these professionals and content creators and help you apply Newsjacking effectively.

That’s it!

Newsjacking is a beautiful technique to position and presents your brand in front of thousands of people on the web and social networks.

Remember, you need to be quick, creative, use communication resources to please the audience, and take care of your tone when dealing with sensitive topics.

If you learn to apply it effectively, you will attract many users to your social platforms, website, and blog, which will increase the number of visitors and the chances of conversion.

Digital advertising: everything you need to know about email marketing

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Digital advertising: everything you need to know about email marketing

Digital advertising: everything you need to know about email marketing – Digital advertising is taking the focal point of every business. Successful delivery of promotional content to potential customers and those who already are the customers can determine whether the brand will live up to expectations and grow, or whether the audience will lose their interest. One of the key tasks of digital advertising is to make your business more general. By this, we mean that it needs to be brought closer to the audience. Digital marketing, especially email marketing, has turned out to be very efficient. And as a great tool, as it is, we believe that there are things you need to know about email marketing and that you will find useful reading more about it.

Generating new business

Although the concept of email marketing is not new, it seems that not many businesses use all of its perks. The truth is that if email marketing is done correctly, you can expect to see a constant increase in the number of customers. However, there is another fact which says that most business owners do not focus on important things and rather lose their energy on some completely unimportant tasks. But to be able to generate new business you will need to stick to some rules and have certain email marketing metrics on your mind.

Namely, the first metric is the so-called open rate which is generally the percentage of potential customers who open emails. From there we shift our focus on the second metrics – response rate in which we classify those who actually respond to emails and then finally the conversion rate. Here we calculate the percentage based on the number of those who decide to buy a product based on the email.

Don’t take shortcuts with email marketing

If you own a business and you are looking for ways to boost it, you’ve probably figured so far that email marketing is your great ally. On the other hand, if you think that email marketing is just about sending some random emails with several products, then you’ve missed the whole point. When doing serious business, you’ve got to be fully concentrated. Through digital marketing, you can let the customers on your list know about new products, what services you can offer them. Also, you can inform them about any upcoming discounts and make them have your products always on your mind. But if you mean to be successful then you will need to be thorough and never take shortcuts. You may achieve some success, but rest assured it will always be at the expense of the quality of the product.

What is email marketing good for?

We have already mentioned some basics of email marketing. So far you could learn that the main mission of email marketing is to let people know about the product. And just like it is useful to know how to promote your content on the Internet, it is of extreme importance to know how to set a good email campaign. The list of benefits linked to successful email marketing wouldn’t be completed if we don’t mention the following:

  • Promoting products and services via email
  • Building relationship between customers
  • It is a vital part of every marketing strategy

If you manage to follow all the steps, you will most probably have a very successful digital campaign. Namely, one of the best aspects of email marketing is that you can deliver the content in a personalized manner.

Make a product more approachable

When it comes to selling products, the secret is to make them easy to buy. This implies helping prospects decide easier to give you money. Building eye-catching content starts by using the appropriate tools for creating winning campaigns . Not only will it make your content more beautiful but it will make it much easier for you to control the flow of the campaign. This is especially important with email and ppc campaigns. Attracting and keeping your viewers attention is the golden standard in this industry.

The whole idea behind making the product more approachable was also to create easier communication with customers. Researches have shown that customers gladly reach out to customer support in case they need assistance. They will stick around if the support turns out to be of use.

Focus on customers’ needs

One of the biggest mistakes when doing business is overcomplicating things. It is high time to understand that too formal and cold approach in creating emails only draws back your potential customers from clicking on the email. Therefore, the first impression is of extreme importance. Remember, they will take a decisive step towards buying a product only if they are convinced that the product will benefit them. And you can only do it if you know what your customers want. And this is where marketing and target group analyses become quintessential.

Keep information clear and concise

Nobody likes reading too long emails. Especially not those that are not particularly appealing. Think about strategies to present the product or your company in a clear manner. Keep it clean and do not complicate the message as that may cost you some customers. Most importantly, make sure to transfer the message interestingly and uniquely. A general rule is that reading the email shouldn’t last longer than two, three minutes maximum.

Call to action to finish an email

This step is the perfect way to finish and make a point. It will grab your reader’s attention and inspire them to take the action that you specifically stated. In case you do it properly, it may increase your open rate. However, the ultimate task of a call to action is making the reader click on the link that leads to your webpage.

Should we sum up email marketing in a few simple words, we would say that it is an excellent way to remove barriers to buying. All efforts are aimed towards making a prospect easier to become a customer. And while there are tons of other things you need to know about email marketing, this perfectly sums up the major concept. If you don’t make the product accessible to buy, then there is no point doing marketing in the first place. Go step by step until you get the whole idea about what customers actually want and how to achieve that goal.

How Can SaaS Marketing Automation Tool Help Your Business?

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Marketing Automation Tool

A marketing automation tool is one of the most important aspects of any business. It helps in improving sales and reducing costs in a big way. The significant advantage of using this tool is that it covers all the aspects of marketing like lead generation, email marketing automation, and social media management. 

It lets you personalize your content based on customer preferences and interests. This increases ROI by attracting more potential customers to your brand. A marketing automation tool can do wonders for your business if implemented correctly.

Marketing Automation: What Does It Mean?

Marketing automation uses software to automate one’s marketing responsibilities and tasks. It allows you to manage and send email campaigns, create and follow up on sales opportunities, nurture leads through the customer journey, and more.

This tool can increase the number of leads generated by your website and reduce the cost per acquisition. The average deal size will also increase directly proportional to how many people interact with it.

You can use this automation software as a service tool (SaaS) to help automate your marketing activities. A well-executed SaaS marketing strategy will help your business grow by reducing costs, increasing sales, and improving customer experience.

Here are specific ways these tools can change the way you do business: 

Better Customer Management and Lead Generation

SaaS marketing automation tools help improve customer management, lead generation, and engagement. These tools take care of your prospects’ needs and allow them to get complete information about your product or service. It also helps you create an effective communication plan with your customers and manage it properly.

A good SaaS marketing automation tool will allow you to collect more data about your customers to provide the perfect message at the right time. It also enables companies to understand clients’ behavior by analyzing their usage patterns on websites or mobile apps. 

Eliminates Repetitive Tasks 

A SaaS marketing automation tool can help eliminate repetitive, manual tasks and improve efficiency. For example, it can automate tasks like sending newsletters, emails, and reminders. Your marketing efforts must align with the needs of your audience. Unfortunately, it’s not easy to check and keep track of everyone who visits your website or contacts you in other ways. 

This is where a SaaS marketing automation tool comes in handy. It lets you keep tabs on those interested in your products or services. When they’re ready to repurchase, you will be able to reach them at just the right time with relevant offers and information. 

Personalize Your Content

Personalization is the key to success in SaaS marketing automation. It helps you provide a relevant message to the right person at the right time, increasing your chances of conversion. But personalization doesn’t stop just ensuring that users see their name in every email they receive.

It’s also about understanding their location, browser, and other preferences so you can send them content that appeals directly to their tastes and interests. This means that if someone has been visiting your blog recently, you should be able to present them with more related articles when they visit again.

Invest in a SaaS Marketing Automation Tool Today

A SaaS marketing automation tool can do wonders for your business if implemented correctly. It can help in saving you a significant amount of money and time by helping you automate mundane tasks. It also helps you target your audience better by allowing you to segment them based on their behavior or interests. 

This helps improve ROI and customer satisfaction levels by ensuring that you only deliver relevant content at all times. This leads to better leads with proper nurturing, which results in higher conversion rates that, in turn, means more sales and revenue for the company.

So, if you want to improve your marketing and sales process, then SaaS marketing automation is the right tool. Why wait when you and your business can enjoy its benefits today?

What is An Organic Search, and How to Report on it?

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What is An Organic Search, and How to Report on it?

As I scrolled through the results, I saw Fabletics. After browsing your site, I became a VIP member and bought $ 50 worth of sportswear.

When I worked at a marketing action last year, I was responsible for our client’s social media in the same vein.

I was curious about how to use Instagram in the education industry best. So, I went to Google and looked up “how to manage social media for schools”.

I found a blog on Sprout Social that was helpful when creating a strategy. When it came time to change our social media automation tool, I even decided to go with Sprout Social.

47% of customers view 3-5 pieces of content before speaking to a salesperson.

Additionally, 51 per cent of all website traffic comes from organic search, and organic traffic captures more than 40 per cent of revenue.

It is why organic search is as essential as a marketer. It helps build your brand, generate transactions, and provide value to your audience.

Next, let’s learn more about organic search and were to measure its results.

What is an Organic Search?

Organic examine results are the unpaid results that appear on an examination instrument results page after a query. In the example below, when I typed “sportswear” into Google, the outstanding results are part of that organic search.

These results are generally generated based on search engine optimization (SEO) factors, including backlinks, domain authority, and relevance.

On the other hand, search engines can also display paid search results known as display ads or pay-per-click ads. These are denoted by the word “Ad” before the hyperlink, as shown in the following example.

Organic traffic is one of the main transportation bases that inbound marketers focus on because it is a long-term traffic flow cause once it is successful.

While an organic search policy can take time, it is more likely to generate leads and revenue because it is a non-disruptive way to deliver content. Additionally, organic searches produce relevant traffic because you answer users’ questions when they are asked.

It helps people get to know your brand that they aren’t already, like in my Sprout Social example above.

To rank high in search appliances, you need to pay attention to search intent when targeting keywords, so users are more likely to connect on your sheet.

You can also blog, be active on social media, and optimize your pages for SEO to improve your organic search rankings.

Organic search is typically an important traffic source to consider because other traffic sources are generally driving site visitors from one page, as they are not trying to drive overall site traffic or customer loyalty.

Although we are focusing on organic traffic today, it is important to remember the other sources of traffic, which include:

  • Direct: Traffic where the source is unknown.
  • Email: Email marketing traffic.
  • Organic: Search engine traffic without paying.
  • Paid Search: Search engine traffic as a result of paid ads.
  • Social: Traffic from a social system.

What is an Organic Search in Google Analytics?

Once you realize organic examination traffic in Google Analytics, it refers to the traffic that comes to your spot through voluntary search consequences on examination engines such as Google, Yahoo, or Bing. Organic traffic in Google Analytics can be institute in the Acquisition section. Click All Traffic, then Channels.

By navigating to this section, you will find the different traffic sources, including organic traffic. It will show you the number of sessions, plus the percentage of your traffic to each source.

If you are a HubSpot user, you can also find organic traffic numbers on the product.

Using the HubSpot marketing software, you will go to the Reports → Analytics tool. Then you will click on Traffic Analysis, and you can see your traffic sources. It will show you the number of sessions in a given period.

Finally, organic search is one of the best SEO strategies for increasing long-term traffic to your site. While working on SEO methods to improve your organic ranking, you can measure these software results like Google Analytics or HubSpot.

How to Move Indoor and Garden Plants

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How to Move Indoor and Garden Plants (1)

Regardless of whether you are migrating the nation over, the state, or a town or city, appropriately pressing your houseplants for a move is a significant piece of the cycle. Migrating can be sufficiently upsetting and the last thing you need is for your plants to pass on during travel because of inappropriate planning. Moving companies in Las Vegas can help you in the process of moving indoor plants.

The most effective method to Grow and Care for Avocados as Houseplants 

During the move, you need to open your houseplants to as little pressure as conceivable all through the cycle. That typically implies your houseplants are one of the last things to be pressed and are one of the primary things to be unloaded once you arrive at your objective.

Repot into Plastic Pots 

Three weeks before your move date, relocate the entirety of your house out of weak mud grower and pots and into plastic holders. This won’t just guarantee that your dirt pots are not broken during travel, yet it will likewise make it lighter and simpler to convey and pack in moving boxes.

Try not to Bring Pests Along for the Ride! 

Before you move the entirety of your houseplants to your new home, it is a smart thought to completely review them. The last thing you need to manage while you are occupied with unloading boxes and settling into your new house is a perversion of mealybugs or insect parasites. Regardless of whether you don’t discover proof of bugs on your plants, applying a portion of insecticidal cleanser as a safety measure will bring you genuine feelings of serenity during your turn.

The most effective method to Pack Your Houseplants

There are various approaches to pack your houseplants for a move, and the strategy you pick will probably rely upon the sort of plant you have. Do you have little succulents and desert flora? In case that is the situation, boxes and bubble wrap will probably work for you. In the event that you have tropical houseplants with enormous, verdant foliage – it may require additional wrapping to secure leaves during transport.

Use Bubble Wrap

Air pocket wrap is your dearest companion when you are pressing your houseplants during a move, particularly for thorny desert flora and succulents which can harm close by plants in the event that they come into contact with them. Utilize old bedsheets, paper, earthy colored pressing paper, or air pocket wrap to pad your plants and hold them set up in the cases.

Suspend Hanging Baskets from Back Seat Grab Handles 

One more helpful approach to pack your houseplants for a move is to utilize the overhead get handles in your vehicle to hang plants. Maybe rather than purchasing plant holders, you can likewise make your own holders from string or yarn.

Stand Tall Plants in the Backseat 

Your biggest plants probably won’t fit in boxes or dangling from the roof of your vehicle, and will probably should be situated straightforwardly on the floor or seat of the vehicle. Think about collapsing your seats to make more space in the rearward sitting arrangement for your plants. It is a smart thought to put a plastic sack around the foundation of pots or put a trickle plate under your plant to shield your vehicle from lingering soil or water.

Wrap Leafy Plants With Wrapping Paper Or Plastic 

One more approach to securely pack your plants is to use wrapping paper or plastic to shield verdant plants from getting squeezed or torn during transport. Think about the way that your flower specialist bundles flower bundles or your nearby nursery bundles your plants after you buy them.

Guard Them During the Move

You have bundled the entirety of your plants and presently it is at last an ideal opportunity for the huge move. While appropriately bundling your plants is a decent initial step to guarantee they are secured during the move, there are a few different things you should remember during transport to guarantee your plants securely show up at their objective.

Try not to Expose Plants to Extreme Temperatures 

Keeping your plants in a temperature-controlled climate while you move is probably the trickiest part of moving plants. On the off chance that you have a short drive to your new home, this probably will not be an issue. Guarantee that your vehicle or van is at a steady temperature before you place your plants inside the vehicle: that implies impacting the warmth or cooling!

Keep Them Secure

Your plants are secure in their bundling, however are the pots and boxes secure in your vehicle? No measure of good bundling will save a plant that goes tumbling across the vehicle during a turn or abrupt stop, so prior to leaving, ensure that the entirety of your plants are appropriately gotten in the vehicle. This may mean utilizing other boxes and things that you are moving to help the plants in their position, or in any event, utilizing safety belts to hold bigger plants set up. Whatever you do, guarantee that they are sufficiently secure to withstand exciting bends in the road during the outing.

Also, here are a few tips on how to choose the right time for your move.

Try not to Leave Plants In the Car Overnight 

In the event that you have a more drawn out drive including at least one stop en route, you may end up pulling the alongside you on each progression of your excursion. In case you are staying in a lodging, carrying your plants into the room with you is the most ideal choice, assuming there is any chance of this happening. to guarantee that they are not presented to the components short-term.

Adapting Your Plants 

When you arrive at your new home, your houseplants ought to be one of the primary things to unload. Cautiously eliminate the plants from their bundling and track down a decent spot in your home for them, and afterward do whatever it takes not to get worked up about them to an extreme. Recollect that the objective is insignificant pressure to the plants.

Why Hiring a Fractional CMO is Your Next Smart Marketing Move

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CMO

If 2020 has taught us anything, it is that companies must be able to make the shift from traditional marketing to digital at a moment’s notice. The pandemic resulted in companies moving their traditional marketing and event budgets online.

However, some businesses learned the hard way that they weren’t agile enough to facilitate this transition. Digital advertising costs have risen significantly this year and will for the foreseeable future as the world continues to recover from the pandemic. And companies that planned to hire a senior level CMO (chief marketing officer) realized they can’t afford a full time CMO to perform at the skill level they desire.

There are many different aspects to digital marketing, social media, email, content creation, web development, and even business analysis. As you and I know, marketing often takes center stage in your business. With digital marketing continuously changing and becoming more sophisticated, it is hard for companies to keep up on their own.

What if you don’t have a CMO?

First, don’t feel bad. Many businesses don’t have in-house senior level marketing leadership. Instead, the role is often scattered across many people. Unfortunately, the outcome is often a disjointed mess, with lost opportunities for marketing sales results and wasted investment.. Even the most agile in-house marketing team can’t be an expert in all aspects of marketing. That’s when a fractional CMO steps in.

In the simplest terms, a fractional CMO is hired as a consultant but operates as your company’s CMO on a part time basis. They help you achieve your goals and grow your business. The fractional CMO is someone with executive experience and leadership who can fully commit to your business as a partner and a key part of your marketing team. In our rapidly changing advertising Fractional CMOs are needed now more than ever.

Depending on your company’s current marketing needs, a fractional CMO’s exact roster of duties can vary. For companies without any marketing team or function in place, it is the same as hiring a full-time CMO, while for companies looking to augment or support an existing team, a fractional CMO might double down on some existing functions that are lacking.

Fractional CMOs typically deliver strategic and executional leadership and if supported by your team or their team, marketing qualified leads to fill your sales pipeline.  CMO’s real value comes from their subject-matter expertise around building and scaling your marketing.

It’s incredibly difficult for an organization’s in-house marketers to become experts in all aspects of marketing. The fractional CMO and team exists to fill in the gaps, which enables the company to leverage senior-level marketing talent, ofen for about the same cost as hiring a VP or head of marketing. Where the in house team has gaps, a fractional CMO like ours has  a talented team of marketing specialists with significant experience to help execute marketing tasks like advertising, business intelligence, copywriting, social media management and web development, all of which gives companies the freedom to leverage this talent for less investment.

Filling the Empty Seat

Regardless of the age or size of your business, your budget often can’t be adjusted to accommodate another C-suite executive. Fractional CMOs bridge that gap and take the guesswork out of some of marketing’s most frustrating tasks.

Perspective continues to be one of the pandemic’s little gifts to businesses everywhere. We are so used to doing what works, the saying, “if it ain’t broke, don’t fix it.” comes to mind. What happens when it does break, or you need to scale faster? When you’re in the middle of keeping the business running, it is difficult to be able to shift to find a new way of doing things.. Knowing that as a fractional CMO, I can shift the perspective and create a positive impact for the business, brings me immense joy.

About Sheila Kloefkorn and KEO Marketing:

KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies. President and CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies.

Content Writing for SEO Tips and Recommendations

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Content Writing for SEO Tips and Recommendations

Content Writing for SEO

Ps to improve writing and create valuable Content writing for SEO works within a content marketing strategy. And it is one of the methods that I appreciate the most in digital marketing. Well, it allows to share knowledge, encourage reading, propose learning, learn.

Also, it is a very sincere way to build communities. It can help others to meet their information needs.

Content marketing works in parallel with SEO. I would also mention that it works with user-centered design in part of its structure. And for the same reason, it intervenes in the development of a web design. On this occasion, I will only advise on how copywriting remains used in content marketing and how SEO intervenes in the process.

Scope of Content Marketing

If the content marketing plan remains developed, it is because a need has remained identified. And this is to maintain a consistent strategy. It must allow the brand to be a benchmark in its industry. The writing of these contents on a particular topic has a favorable impact on the specialization of the field.

It is also a benefit since it is possible to build the brand image in the digital ecosystem. And all thanks to the credibility and trust it generates. Apart from this, these digital marketing actions create a community interested in the solutions that remain offered. Also, it provides a communication channel that allows user interaction and loyalty.

Content Writing and Management

Content management starts from the premise that a digital marketing plan has already been generated . It is because content marketing is a digital strategy with specific objectives.

When doing content marketing, you also need to make a content plan. Its characteristics include distinguishing or classifying topics, scheduling publication dates, among other activities.

Then the contents that will remain used for the articles or publications are written. They must have a certain periodicity. Usually, these contents remain published in a thematic blog or some online dissemination medium. The content was writing to optimize these publications.

Content Writing for SEO

It remains used when you start a comprehensive digital marketing strategy. And specifically, in a content marketing strategy, where it is necessary to combine the use of SEO techniques. It will allow the articles to rank in search engines.

Here, for example, keyword analysis is included. What will allow building the publications so that they remain indexed in the search engines? This analysis seeks to understand which are keywords or word games most used in search engines.

If these keywords or keywords remain correctly identified, then healthier decisions can remain made. Thus it can be considered in the links, the titles of the publications, and the contents’ description. It to mention a few points.

Keep in mind that keyword analysis also works for static content on the web. They also serve to develop paid ads that can remain used on advertising platforms such as Google Ads.

Write Content to Attract

What is desirable to develop quality content is to build information that attracts your target. What will allow your audience a non-intrusive message? As delicate as an exposed communication channel with your potential clients.

I reason that the most significant part when generating information has to do with writing content. It is since not all of us remain used to writing. We remain possibly not experts in certain subjects. Or we don’t know the writing values very well.

What is blogger outreach?

blogger outreach services is the process of strategically communicating and building relationships with industry influencers and publishers to achieve a specific goal

Tips for Content Writing For Seo

Recognize audience

Identify the audience or target audience, as well as their preferences and needs. In this way, we will recognize all the contents that allow us your interest and attention.

Identify Objectives

The objectives that remain intended to remain achieved with the contents must be recognized. It is part of the marketing objectives that remain previously defined in the digital marketing plan.

Establish content types

You have to establish the contents that will impact the target. The best way to do it is to show categories, choose topics and follow the content strategy guidelines.

Analyze Keywords

Find and define the keywords that will allow you to organize the content. Based on the identification of the main keywords. It will make it easier to collect the information.

Gather Information

Research and collect the information necessary to develop content. It means getting information from different sources, studying the concepts, and contributing new points of view.

Write the Title

Write a full, intense, concise, appropriate title. That represents the content of the publication. In this way, we generate a favorable impact at the first opportunity.

Develop Content

Assemble and optimize content information in a friendly, straightforward way. It was using the keywords that were analyzed. These will serve to position the publications.

Establish Structure

Define an optimal structure for your natural understanding. In this way, the content can be read by blocks in a more orderly and also efficient manner.

Maintain Semantics

Write the information naturally and also originally, always looking for the understanding, meaning, or semantics of the sentences. It should remain noted that an adequate length of characters or words must also remain maintained in the content.

Highlight Words

Put in bold or italics the words or paragraphs that allow identifying something significant within the publication context.

Tag images

Mark with tags, the images used in the contents. These tags will allow Google to index them and also, as a consequence, can attract new visits to the website.

Build links

Establish internal links with keywords that are relevant to user searches. Or define internal links to lead to other relevant content.

Organize content

Use lists that allow organizing the contents, ordering the ideas of the theme. It also has a positive effect on improving reading comprehension.

Encourage participation

Motivate users with questions that encourage their participation or promote the invitation to debate.

Check spelling and writing

Be aware of spelling and also grammar. This action can not only favor the entire content marketing strategy. It also leaves a good picture of our communication.

Avoid duplication of content

Check that there is no duplication of content, as it can lend itself to interpretations that damage the brand image, without considering that there may be penalties in search engines.

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