If you are exploring career options and wondering if marketing is the right career path for you, you have landed at the right place.

Marketing is a competitive and highly sought-after industry. If you are someone with excellent communication and analytical skills and have a knack for creativity, marketing could be the perfect fit for you.

With innovation in technology and the rise of social media advertisements, the industry has boomed. Almost every industry player is on the hunt for top talent and experts in marketing.

Let’s take a look at 6 reasons you should opt for a career in marketing.

1. Table of Contents

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   You will (almost) never be out of work.

Besides a great product or service, one thing that determines a business’s success is marketing. Regardless of scale and industry, marketing is a business’s basic need. Because how else is the world going to know about your business?

Whether you are a roadside fruit vendor or a top-class restaurant chain, a small online store owner, or a giant retailer, you have to get the word out to generate sales. The need for marketers will never end. As long as businesses run, marketers earn.

Plus, digital marketing and social media campaigns have revolutionized the marketing industry, and the demand for skilled professionals is steadily growing.

So if you decide to get a marketing degree or acquire advertising skills, chances are you won’t be sitting without work for long.

2. You don’t really need a degree.

While a degree might be required for some roles, it’s not essential to pursue a career in marketing.

Even tech giants like Google, Apple, and IBM have stopped asking for a college degree. What most companies value now are skills and hands-on experience.

Kickstarting your marketing career is fairly easy now. There are many ways to do it — by working as an intern with a marketing team, learning how to run ads on digital platforms, or taking an online marketing course, like this one.

Although a formal degree is not required, taking up an online course or certification will always add value (and is the only way to learn marketing effectively if you don’t have a degree).

3. Creative freedom — you get a lot of it.

If there is one industry where creative minds and thinkers are both respected and highly paid, it’s marketing.

As a professional, you get to implement ideas normal people will call crazy. Your ideas might not work every time, but you won’t be discouraged from trying them out. Advertising teams are constantly using techniques such as A/B testing to find out what works and what does not.

You’ll always be expected to come up with new and innovative ideas and would be required to think outside the box to beat your competition.

So, if your mind is always brewing something crazy and innovative, marketing is the right field for you.

4. You get plenty of remote working opportunities.

Another great reason to take up marketing as a profession is location independence.

Work from home in other industries became famous only because of the pandemic, but marketers have always enjoyed this privilege. Since a huge chunk of the work is online, marketing roles can easily be performed remotely.

Once you have sufficient experience, you can choose to work as a freelancer or get contractual jobs at companies that don’t need you full-time in the office.

This also allows you to take up more than one job and earn a good amount working from the comfort of home.

5. Excellent career prospects.

Probably the best thing  is the flexibility it offers in terms of growth and career advancement.

Besides progressing to leadership positions, marketers also get the opportunity to move into other related roles. They develop exceptional communication and interpersonal skills; these transferable skills allow you to take up any related role that you like to pursue.

That is why marketing professionals hardly follow a single path throughout their careers. For instance, a senior marketing team member can gradually shift to business development or public relations.

This is just one such example. There are countless other opportunities.

6. There is never a dull day at the office.

Marketing is an exciting and dynamic industry. Staying relevant and beating your competition requires you to look at things from a different perspective and always keeps you on your toes.

At work, you find yourself dealing with new challenges every day — creating strategies for new clients, designing and analyzing social media campaigns, or pitching new ideas to higher-ups.

The variety and stimulating nature of work keeps you invested in what you do, and chances of you losing interest in this field are very slim.

To sum it all up, it is a versatile industry with great career prospects. If you like variety and love playing with technology and facing new challenges, marketing is a great career choice.

With the advent of online marketing, the industry has taken a whole new turn — competition has boomed and so has the complexity of the industry. And it’s only going to get better, which is why now is a great time to try the waters!

As advanced and essential numerical data are, we can’t deny that they might be challenging to put your fingers on – especially if you’re not good with numbers. But, these numbers in electronic spreadsheets have helped us achieve various technological and scientific breakthroughs, more manageable tracking of finance, and even more straightforward calculation in statistics!

The problem is, not all people have the fundamentals in dealing with spreadsheets. But, don’t worry, there’s a way to solve that! The easiest and most straightforward way to do this is by converting Excel to PDF. If you don’t know about the other benefits that you can get by converting your file to PDF, stay tuned and read as we discuss the five steps to change your Excel files to PDF!

What are PDFs?

Portable document format files, PDF files, in short, are essentially electronic images of your file. They appear as though you printed a physical copy of your Excel document. By doing that, you can preserve the formatting that you set for the contents. As a result, it will appear precisely the same on any computer you open the file on, regardless of software versions.

How do PDFs differ from Excel files?

Simpler

If you open an Excel file, you’ll probably see many columns and rows that contain numbers and other vital elements. For instance, let’s say that you want to send your file to someone, and that file contains large quantities of data. However, you’re unsure whether they can make meaning with what you sent them, so you want to make it simpler.

That’s the fundamental difference between PDFs and Excel files. Instead of a wide spreadsheet, the data appear in an A4, A3, or other paper sizes and appear with the same portrait orientation.

This way, you can’t see the cells you would typically see in Excel files, and the format is much more straightforward.

More secure

With all the file types that you may know, including Word, PPT, Excel, and PDF, perhaps the most secure one is PDF. You can set password encryption for it so that only the person you intended to show the file can see the contents. You can even impose restrictions on the actions that the viewer can do. For instance, you can control whether they can print or edit the said PDF.

Undoubtedly, this feature of PDFs is a significant advantage when dealing with confidential data. After all, keeping sensitive information is always a concern of many. Thus, it won’t be a surprise if you, yourself, receive encrypted PDFs instead of other file types from others.

Are there free ways to convert your Excel files to PDF?

Now that you know about the wonders of PDFs, you may want to start applying these to your files and convert them. However, even though PDFs can bring you significant pros, you might be hesitant to spend money on them. So, are there free ways to do the conversion? Certainly, yes.

To tell you the truth, a cursory look online can make you know about countless sites that can convert your files. It isn’t new since the number of file conversion tools only increase over the years. In addition, you can find software applications that you can install to do the conversion. However, a more accessible option is to look for web-based services that can do the same job.

Online Excel to PDF conversion tools

A popular way to convert your files is to look for online file converters. They remove the need to install software that can take up memory space on your computer. Also, they mostly don’t need complicated steps to use the said tools. But, hold on! Do not just use the first converter that you set your sight on.

You would want a converter that can ensure your files’ privacy and is efficient simultaneously. After all, a common issue people are skeptical about is whether their files remain safe. In this regard, perhaps no other site can take PDFBear’s place at the top. PDFBear is one of the people’s most trusted choices when converting files.

Convert Excel to PDF using PDFBear

PDFBear is an online tool that provides its users a seamless, convenient experience in file conversion. In addition, it is 100% free, so you don’t have to worry about paying anything. It has high-level security, and you can access it from any device. It is undoubtedly an advantageous option when you want to convert your files! Follow the five steps below on how to do the conversion.

1. Go to PDFBear.
2. From your storage, select the Excel file that you want to convert.
3. Select the options that will flash on your screen.
4. PDFBear will automatically convert your file to PDF.
5. Once there’s a generated download link, simply download your file and share it with others!

You can also directly export your Excel file as PDF if you have Microsoft Excel installed on your PC. So, why opt for online conversion tools like PDFBear? The key is convenience, and it’s free! The steps to change your file’s format are made easy at no cost. Unlike Microsoft Excel, which comes with a paid subscription, it’s better to choose what’s more accessible for you!

Takeaway

PDFs are way better than Excel files, especially when sharing data with other people. After all, you would want to provide them some ease in making heads or tails of the contents of your files. Also, unlike the cryptic appearance of numerical data in cells, it would be much friendlier to the eyes if you make it simpler by converting it to PDF.

Indeed, our world can advance in numerous areas with the data that we gather. Subsequently, electronic spreadsheets and Excel files have made it easier for us to compute what we are looking for. If you want others to understand them better, then change your Excel files to PDFs now! Go to PDFBear and start doing your file conversion today.

A successful content marketing campaign is made up of 3 things: great content, visibility on search engines, and promoting it to the followers. We already know how to create content and making it visible on search engines. Now let’s see the various ways in which the content could be promoted.

The day when your content goes live:You would like to get the word out on the day your content is going live. Here are some ways of doing it:

ο Send newsletters to all in your e-mail list each time your content goes live
ο Send promotional e-mails with landing page. Consider creating an HTML e-mail to promote it to your list
ο Tweet about the post and do it four times in a day. Research on the time when you could get visibility from more prospects.
ο Post it on LinkedIn. It’s a good practice to include a comment to introduce the post. The same could be done on Facebook and other relevant social media platforms.

The week after your content goes live:You could continue to promote the content throughout the week, however don’t overdo it. The social profile pages should have something more in addition to the promotion of your posts.

ο In addition to the above mentioned points to post your content on social media, make sure that each and every +1’s, likes and comments are responded to.
ο Tweet or post at the highest response times on each social network.

Continual Promotional activities: Promotion is not a short term process. It is an ongoing process. And it’s a two-way traffic. The mantra is simple – in order to increase interaction, interact.

ο Create a list of influential tweeters and bloggers in your industry and increase interaction with them.
ο Link to the bloggers.
ο Send an e-mail to high value contact when you create something that might interest them.
ο Ask for tweets to all those you feel that your content might be useful to them and they may like it.
ο Leave comment on other people’s blogs to gain attention from them.

I personally liked the example given at my Content Marketing Institute in one of its posts on an affiliate marketing company called iDevAffilitate (https://www.idevdirect.com) and its being doing a great job by using social media for its [content] marketing. It has managed to create a buzz for itself by engaging customers and prospective customers. A look at the likes in the below given image will say it all:

Summary:

If you want to take the content marketing strategy, also the online marketing strategy wholly to the next level, there are some serious things to consider. Keeping the overall business and marketing goals in the center is the key. Also, it is vital to ensure that everything starting from the concept to the distribution is carried out keeping these goals in mind. Having an adept content marketing team and setting up internal processes will make the task a whole lot smoother.