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The Importance of Good Animation in UX

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UX

Animations are often overlooked, but they do an amazing job guiding the user through each step of a process.

Whether you are making a purchase or uploading a file, animation helps create a seamless experience.

When you do it poorly, these animations detract from the overall experience and lead to poor conversion rates. This article will discuss the significance of good animation in UX.

How to Use UX Animation

Animation can help your users feel more comfortable with each interaction. It also helps set a visual tone and guides them through the process.

For example, if your site’s “Register” button has an arrow, the user will most likely know to click on it to move forward in the process.

Similarly, if you have a checkout page that uses several “Next” buttons in succession, animate these buttons to slide into view once they are clicked on; this makes it easier for the user to follow.

Common Types of Web Animations

Animation is a powerful tool that you can use in many ways to create a seamless user experience. Most website animations fall into one of the three categories:

  • Linear: the object simply moves from point A to point B (think of Google’s homepage).
  • Transition-based: objects move from one state to another on a screen (think of Gmail when you hit send).
  • Interactive: objects change as a result of user interaction (think of the Facebook news feed).

Importance of Good Animation in UX

Directing Focus

Many animations have a direct effect on how you direct the focus of your users. For example, if your tasks are organized in a list, it’s easier for your users to follow the path of action.

But if you animate this list, the user will be able to move along the path easily.

Sharing Information

The use of animation helps share information quickly and efficiently with the user. It also reaches everyone who sees the page. For example, when you click on a drop-down menu, the contents of that menu slide into view.

When creating animations for your site, try to make them as accessible as possible for those with disabilities (such as color-blindness).

Creating User Trust

With interactive animations, users feel understood and more trusting of your business.

Since they are more engaged with your website or app, they will stay longer and trust your brand more. Remember that the animations you create should be designed to engage, not distract.

Creating Fun

Your site is no longer just a tool; it’s an experience. Adding fun and excitement to your site’s design gives people something to talk about and something that can increase their engagement with your brand.

This makes them more likely to share it with their friends. This also helps your brand stand out from the competition.

Improving User Experience

Animation helps users navigate through each step of a process and be more comfortable. Users learn quickly when they are in control, so they don’t feel as much cognitive load.

This means that if you use UX animation software such as Adobe XD, your site will be well-received by your users and will lead to increased conversions.

Conclusion

Animation is a powerful tool that you can use in many ways to create a seamless user experience. By using it well, you will be creating a memorable and engaging user experience that will lead to increased conversions.

 

How to Optimize Video Content for SEO (Video Optimization Tips) 

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SEO

You might have seen how much people are giving love to videos. It’s because it is easy to produce, highly engaging, and boosts your website ranking. As per the research, it is found that organizations sharing video content are 50 times more likely to be in the top searches of Google.

Just hold on and think for a moment; creating and sharing videos like animated explainer videos is enough to evoke customer engagement?

Perhaps creating appealing content is influential, but the way you incorporate it into your website is also essential. If you want your videos to perform the way you think, you need to have a stronghold on video SEO optimization.

Almost every brand is promoting its products through videos. But the main reason why they are not in the top searches is all because the videos are not optimized as per search engines.

Well! If you are reading this article, you might be eagerly looking for ways that help you to create amazing animated videos that are both SEO-friendly and appealing. But before we take a rundown at the ways to optimize videos for search, let’s first know more about video SEO.

What is Video SEO?

Video SEO is all about creating and publishing a video so that it is highly optimized to be indexed and ranked better on search engines on the respective keywords. Optimizing a website is not a cakewalk. If you follow the right approach and strategy, then you can easily get your video on top searches.

Now, let’s roll down to different ways to optimize your videos for better search results.

How to Optimize Video Content for SEO

Let’s get started…

Select the Right Keywords 

If you aim for your video to be found by many audiences, then make sure you use keywords in your video title, meta tags, and descriptions. Keywords are one of the most effective ways to improve your video SEO. Try to incorporate those keywords having more volume and minimum complexity. You can select around 5-6 keywords by using tools like Ubersuggest, Google AdWords keywords tool, etc., and choose the best keyword that resonates with your video and target audience.

I would recommend you to focus on those keywords that people are actually looking for. Because if you provide them a solution to their problem in a concise and engaging way, then you can surely grab visitors’ attention and rank higher in google search results.

Choose Best Video Hosting Platform

Hosting a video plays a huge role in optimizing your videos. Well! There are two choices that you can opt for while hosting the video. One is that you can host your video on a third-party site like Youtube, or second you can host it on your own website. Thus, before you make any decision, you need to understand why you wish to rank your videos and what your goals are.

Say if you are just opting for your video to improve brand awareness, then hosting the video on third-party sites would be a better choice. But if you are more concerned about getting traffic to your site, then hosting a video on your own site would be a better choice because most of the traffic will come to your site rather than youtube.

Always remember, the more traffic, the higher the leads and better the sales. Thus, always choose the right hosting platform if you want your video to be SEO-friendly.

Make Engaging Thumbnail

If you want to see a good number of searches on your video, then choosing the right thumbnail is crucial. Thumbnail to video acts the same as images to blogs. If you do not add a thumbnail to your video, then it will showcase your video just like a book without a cover page.

Say, if the front look of your video is not appealing, then visitors will not click on your video, which will indicate to Google that your video is not the type that visitors are actually looking for.

Do you know that the thumbnail of your video is what the searcher will see once your video starts indexing? If your thumbnail is relevant, appealing, and informative, then visitors will surely land on your video.

As per the statistics, it is found that videos having excellent thumbnails receive a 30% higher play rate in comparison to others having no thumbnails. So, don’t miss adding a thumbnail to your video, as it will help you greatly increase your traffic.

Add Video Transcript 

Another tip that will help you to create an optimized video is inserting a video transcript. Whenever you scroll your Facebook feed, you might have seen that captions appear alongside the video. That’s what we call video transcripts.

Many organizations do not add transcripts, due to which they are unable to make their video accessible. So, if you want a larger audience to watch your videos, I would recommend you add transcripts to them.

As transcripts are more indexable, therefore it increases the chances to boost your video ranking. Thus, pay more attention to video transcripts, especially when your videos are in longer form. Use a powerful AI transcription tool to make the job easier.

Pick appealing title and description

A good video without an appealing title and description is incomplete. Besides the thumbnail, the title is another important element that people look for before making a click. If your video title and description are engaging and short, then you can easily catch the visitor’s eye. Moreover, it also allows search engines to consider your content and rank higher on Google.

To ensure that your title is effective, you can use a title creation tool and can check its score via co-schedule. Make sure your title score is more than 70. Also, don’t miss to check whether the video title includes the keyword you want to focus on, as it will help you to improve SEO and rank better.

The Final Say

By looking at the popularity of videos, it is becoming very challenging for organizations to rank their video at the top. But if you optimize the video, then you can easily generate good revenue by improving its traffic.

Hopefully, the above mentioned tips will help you to know how you can optimize your video better. Still, if you have concerns, share in the comments below.

Happy video optimization!

Practical Guide on Promoting Your Content in Internet

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Content

A successful content marketing campaign is made up of 3 things: great content, visibility on search engines, and promoting it to the followers. We already know how to create content and making it visible on search engines. Now let’s see the various ways in which the content could be promoted.

The day when your content goes live:You would like to get the word out on the day your content is going live. Here are some ways of doing it:

ο Send newsletters to all in your e-mail list each time your content goes live
ο Send promotional e-mails with landing page. Consider creating an HTML e-mail to promote it to your list
ο Tweet about the post and do it four times in a day. Research on the time when you could get visibility from more prospects.
ο Post it on LinkedIn. It’s a good practice to include a comment to introduce the post. The same could be done on Facebook and other relevant social media platforms.

The week after your content goes live:You could continue to promote the content throughout the week, however don’t overdo it. The social profile pages should have something more in addition to the promotion of your posts.

ο In addition to the above mentioned points to post your content on social media, make sure that each and every +1’s, likes and comments are responded to.
ο Tweet or post at the highest response times on each social network.

Continual Promotional activities: Promotion is not a short term process. It is an ongoing process. And it’s a two-way traffic. The mantra is simple – in order to increase interaction, interact.

ο Create a list of influential tweeters and bloggers in your industry and increase interaction with them.
ο Link to the bloggers.
ο Send an e-mail to high value contact when you create something that might interest them.
ο Ask for tweets to all those you feel that your content might be useful to them and they may like it.
ο Leave comment on other people’s blogs to gain attention from them.

I personally liked the example given at my Content Marketing Institute in one of its posts on an affiliate marketing company called iDevAffilitate (https://www.idevdirect.com) and its being doing a great job by using social media for its [content] marketing. It has managed to create a buzz for itself by engaging customers and prospective customers. A look at the likes in the below given image will say it all:

Content

Summary:

If you want to take the content marketing strategy, also the online marketing strategy wholly to the next level, there are some serious things to consider. Keeping the overall business and marketing goals in the center is the key. Also, it is vital to ensure that everything starting from the concept to the distribution is carried out keeping these goals in mind. Having an adept content marketing team and setting up internal processes will make the task a whole lot smoother.

 

What is Brand Guidelines?And its Uses

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What is Brand Guidelines?And its Uses

Brand Guidelines

The “Android” forename, the Android logo, the “Google Play” mark, and other Google trademarks are Google LLC’s property and are not part of the elements available through the Android Open Source Project.

These guidelines are consistent with and supplemented by the Marketing Materials for the Partner Marketing Center and the Google Brand Permissions.

The Android Brand Approvals team must review and approve all creatives that include or reference the Android or Google trademarks. The following are legal guidelines on how to display our trademarks. Use the trademark permission request form to submit your marketing material for review.

Also read : What is Marketing Tactics? And its Uses?

Android

Use of the “Android” mark on hardware, packaging, or marketing materials is supported on Android-compatible devices only. The following describes the Android branding guidelines and related items that can be used on supported devices. For more detailed guidance, see the Partner Marketing Center.

The following guidelines are for the Android brand and its related elements.

Android in Text

  • Android â„¢ must have the trademark symbol the first time it appears in a creative.
  • Any use of the Android name must comprise this acknowledgement in the communication:> Android is a trademark of Google LLC.
  • Android always has to be capitalized and never plural or possessive.
  • You cannot use “Android” or similar words that could be confused with “Android” in the names of apps or accessory products, including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead, use “for Android”.

Incorrect: “Android MediaPlayer” or “Android MediaPlayer”

Correct: “MediaPlayer for Android”

  • Only “Android TV”, “Android Wear”, “Android Auto”, “Android Automotive OS”, “Google Pay”, and “Android Things” may remain used to identify or market products or services with prior approval. Use “for Android” or “with Android” on all other Android-based products.

Incorrect: “Android TV Streaming Stick”, “Issuing Stick with Android TV”

Correct: “Flowing Branch with Android”

If you use them with your logo, “for Android” or “with Android”, they cannot exceed 90% of your logo’s size. The first instance of this use must remain followed by a trademark symbol: “for Android â„¢”.

  • Android can remain used as a descriptor as long as it remain preceded stay an appropriate generic term and remain not the name of your product, app or service. Think of “Android” as a duration used in place of “the Android display place.”

Incorrect: “MediaPlayer Android” or “XYZ Android app.”

Correct: “Android functions” or “Android apps.”

Android Robot

The green Android robot can remain replicated and modified as long as the following Creative Commons attribution line stay included in the creative:

“The Android robot stay reproduced or reformed from work generated and shared by Google, and remain used as described in the Creative Commons  3.0 Attribution License .”

The printable colour value is PMS 2412C, and the inline hex colour is # 3ddc84. You cannot file trademark applications or claim trademark rights related to the Android robot logo or its derivatives. Google recollects all trademark rights to the Android mechanical device. We neediness to make sure everyone can use the Android robot.

Android Wordmark

The green Android robot can remain repeated and modified as long as the following Creative Commons attribution line stay included in the creative:

“The Android robot remain reproduced or adapted from work generated and shared by Google, and remain used as described in the Creative Commons  3.0 Attribution License .”

Also, The printable colour value is PMS 2412C, and the inline hex colour is # 3ddc84. You cannot file trademark applications or claim trademark rights related to the Android robot logo or its derivatives. Google recollects all trademark rights to the Android robot. We want to make sure everyone can use the Android robot.

Android Wordmark

App developers issuing an Android app can use the Google Play badge generator to produce an image used in marketing materials.

Also read : What is An Organic Search, and How to Report on it?

Diversity in Digital Marketing: How can your business be general?

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Diversity in Digital Marketing: How can your business be general?

Today’s consumers want to see real people’s reflection and be represented in marketing and advertising campaigns, so we must strive to focus on our customer.

One of the points that I told you about in the post the ten digital marketing trends in 2021 was Diversity and inclusion. Today we will examine deeper into this topic, and I am going to give you the keys to how you can apply it in your business.

Diversity Marketing is a marketing strategy that attracts and includes diverse groups of consumers, including groups based on age, physical appearance, ability, gender, race or ethnicity, sexual identity, beliefs, etc.

It is a general term that encompasses the intention and motivation behind the content of a marketing message or campaigns.

Applying Diversity in marketing is not necessarily about serving all audiences but about knowing who is attracted to your brand and ensuring that these user groups are represented and included in your marketing campaigns.

Diversity in digital marketing is not only about images. And it requires you to understand your audience, evaluate accessibility and user experience.

Why is Diversity Marketing Important?

Shutterstock conducted a study on the culture and people depicted in images. 88% of Gen X and 90% of Millennials believe that diverse representation in a marketing campaign can enhance brand reputation.

In 2019, Google and The Female Quotient conducted a survey that revealed that 64% of all respondents took action after viewing an ad deemed diverse or inclusive.

Another Stackla study found that 90% of consumers say authenticity is important when deciding which brands they like and support.

Diversity and inclusion in digital marketing are important because they make the public feel seen and heard. It also shows a more realistic image of society and improves those companies’ businesses that fight for better representation.

What are the Benefits of Diversity?

Reach more types of people, therefore increasing your pool of potential customers.

You get closer to your audience, generating greater trust and loyalty with your brand.

Brand recognition grows: People respect a brand that offers diverse and inclusive marketing and reflects its audience.

Better results, people are more likely to want to buy from a brand when they see Diversity and inclusion in your campaigns.

How to Include Diversity and Inclusion in your Strategy?

Know your audience: to represent your audience in your marketing campaigns. And you will first need to research ranges such as age, gender, income level, location etc .To be able to address them. By collecting data from your audience, you will understand them better. And better and know what they are looking for and what they want. I recommend that you do the Buyer Persona.

Use real content from real people – Visual content is one of the best ways. To implement Diversity and inclusion in your digital marketing strategy. One of the best ways to do this is through user-generated content. Taking images from real clients and advocates and making them a central part of your content marketing campaigns. Is more valuable than studio-generated content or stock footage.

Continuous Practice: Diversity and Inclusion is an ever-changing landscape. Staying relevant and making your content inclusive is a work in progress. Be sure to update your data, monitor behaviour changes in your customers, and conduct regular Diversity and inclusion research.

Efficiently Convert PDF to Excel With PDFBear

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PDFBear

Excel File is among the most significant computer programs because of the critical role it plays in many industries. It is the most widely used spreadsheet program in many business activities, classroom assignments, and even personal data management. Excel was first introduced in 1985. Ever since, it has succeeded in formula-based arithmetic and calculations, as well as other activities that may necessitate mathematical calculations. Excel has been adopted by many businesses, national and organizational industries due to its functionality and ability to serve as a visual basis for various applications.

Portable Document Format files, on the other hand, aren’t the same as word processing or spreadsheet files in that they do not constitute formatting, rows, or columns. Among the most difficult tasks for any PDF converter software is accurate PDF to Excel conversion. PDFBear, on the other hand, excels at this.

PDF to Excel Conversion Tool of PDFBear

Efficiently convert PDF to Excel with PDFBear as it features an incredible conversion tool. With the PDF to Excel converter, you can quickly and easily create spreadsheets from PDF files. Bid farewell to time-consuming data entry tasks like entering numbers and formatting cells; the PDF to Excel converter can do it all with no additional software. The PDFBear’s PDF to Excel Converter is an online tool that converts PDFs to editable Excel spreadsheets while preserving the original file formatting. In other words, the tables, formulas, and other data in the PDF appear identically in the newly created spreadsheet. Once the PDF to Excel conversion is complete, you can make any necessary changes.

Using such a PDF converting service ensures that the quality of your files is not jeopardized during the conversion process. An extremely simple converter is useless if it jumbles all of your data. With PDFBear, you can be certain that the right information will be placed in the correct cell, row, or column. Your formatted Excel Spreadsheet will be as precise as you demand. PDFBear collaborates with Solid Documents to provide its users with the best possible results when converting PDF to Excel. This collaboration should validate PDFBear’s ability to handle your documents. In the long run, it should also provide its users with a hassle-free and accurate service. There will be no issues or problems if your files are incompatible with your operating system.

When using this PDFBear converter tool, you can be confident in your privacy and the security of your files. It employs and protects its users with 256-SSL encryption. While using this service, this function should keep any suspicious entities or programs at bay. After an hour, PDFBear will also discard any uploaded and formatted documents. While using this online tool, PDFBear should be able to cover all bases in terms of privacy.

The Process of Converting PDF to Excel

PDFBear can convert any file to PDF and ensure that it appears exactly as you created it, with no changes. Converting a PDF to an Excel file with PDFBear takes only a few steps. Check that you are always connected to the internet.

To convert a PDF file to Excel, first visit the website; then, on the PDFBear homepage, select “PDF to Excel” from the existing options; and finally, click “Select Files” through the drag-and-drop method or to upload your PDF file into the converter box. PDFBear verifies your file and starts its conversion automatically after a few seconds. Finally, once the PDF file has been converted to Excel, you can download and save it. Copy the web link if you want to share it on social media.

Other Incredible Features of PDFBear

PDFBear is a fully-featured tool for converting, deleting, and making other changes to your documents. This website provides you with more than twenty file utilities and converters. These utilities are organized on a single webpage, and you can use them all within the browser.

Delete and Add New Pages

With the help of this online tool, you can delete pages from PDFs as well as insert new ones. This tool, like its other feature, handles page removal and addition with ease.

PDF Merge and Split

PDFBear enables consumers to combine multiple PDFs from the browser in any order they want. When dealing with large file sizes, you can select the pages and export them as individual PDFs. PDFBear made merging easy and completed in seconds. If you need to split a PDF, you have two options. You can extract some pages from your document or split the PDF into additional pages.

PDF Conversion of Images and Vice-Versa

You can either extract all of the images from a PDF or convert each PDF to an image. You can save these images to your computer right away. PDFBear allows you to upload multiple JPGs and combine them into a single PDF. Margin and orientation can also be changed.

Repair a Corrupted or Damaged PDF

An even more incredible feature of this tool is the ability to repair PDFs and recover data from damaged PDFs. Although this built-in PDF repair kit cannot guarantee 100 percent data recovery and repair, it serves its purpose satisfactorily.

Add Signatures and Watermarks

An electronic signature can be used to sign a PDF file. PDFBear offers several methods for creating your signature. You can add an image or text to your PDF in seconds. The transparency and typography of the watermark can be customized as desired.

Takeaway

PDFBear is a quick and easy way to convert a PDF file to an Excel spreadsheet. PDFBear includes all of the features that users look for in an online tool. With this knowledge, converting PDF to Excel should be simple, quick, and, most importantly, accurate. It is indeed accurate and simple to use, but it also does not cost a fortune to use. By using this PDFBear tool, you will receive a high-quality, convenient, and simple-to-use PDF converter without spending any money.

Furthermore, PDFBear gives users the ability to quickly share, download, and save PDFs. It also protects and secures your file by automatically deleting uploaded documents after an hour from the time the system created the link for saving and sharing.

How to Produce a Successful Video for Youtube

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How to Produce a Successful Video for Youtube

Successful Video for Youtube

YouTube has become a channel of great influence on content and cultures throughout the world. In Mexico, there are approximately  16.99 million unique visitors per month. If you are thinking of creating an audiovisual strategy for your brand or business. You will know that YouTube is the best channel.

Also read : What is Social Media Management

Why do I need to produce Videos?

YouTube users have one thing in common: they are constantly looking for a solution to a problem. These solutions are usually presented in a fast, practical and easy to understand way through the videos. Therefore, the role of companies that produce videos on YouTube should be precisely to meet this demand; help your customers understand the services or products they purchase.

Before producing a video, it is necessary to know who your audience is and the material to be created. Only with that information will you define the type of content you can use, the issues you will address. How many times you will publish, and everything that involves creating content. In addition to that, you will know how to position and optimize your channel to attract a growing audience and an increasingly relevant audience.

Then; How to stand out on YouTube with so many videos and content on social networks? What do I need to become a differential and have an effective material?

Last year, one of the largest digital marketing and content events in Latin America was held in Brazil: RD Summit. At this event, Camilo Coutinho, a video specialist digital strategist for YouTube, spoke about CEQC, which, translated into Spanish, means: Content, Strategy, Quality and Consistency. According to Coutinho, these four points are essential for standing out among the many active videos on YouTube.

In this post, you will understand what each word means. What we can do to produce a successful video and capture the attention of our audience:

1- C for Content: The Main part of the Video

You need to plan the content to be turned into a video. To capture the attention of the public, this content must be of quality. It is necessary that those involved in the production and creation of Video dominate the subject you want to talk about. If they do not master it, it is required to investigate. And ask the public what type of content they wish to consume. Ask your team for help, brainstorm and talk to specialists.

All this will make a huge difference in the final content, as it has been thought and planned with all the details, and from these initial ideas and definitions, it is possible to start producing the Video.

After planning, you can start with the script and then you can go to the recording. The hand will be your guide;  you will create the structure and order of all the video content; you may forget some important information without it.

Keeping the video production linked to the site and blog content. A good way to do that is to have a video that accompanies a blog post, and you can include the Video in the post or do the opposite. Reuse ready-made content in new formats.

2- E for Strategy: Define your Positioning

How many videos per week? How to disseminate the Video? Where to spread other than YouTube?

Those are the first questions to ask before you start producing YouTube video editor. It would be best to think about the material and dissemination frequency to put the production on the schedule.

You should keep in mind the organic results: always put a good title, a description consistent with the content and relevant tags. Finally, you should consider SEO practices to help Google understand where your Video can fit and in which searches it should appear.

3- C for Quality: Thematic, Identification, Value, and Be Amazing!

The strategy is defined, the content has been studied, and the script is ready. What is the next step? The success of a channel on YouTube does not depend only on these factors. Quality is essential to receive interactions with your audience. And when we talk about quality, it is not simply the technical part and the equipment; we also talk about content. Working with a video production Manchester team can help elevate both the technical and creative quality, ensuring the final product is impactful and engaging.

The content needs to be relevant. It has to answer the questions of your audience and be consistent. It is why it is so essential to know who the Video is being directed to.

What everyone wants to know is; How to convert it into content that is easily shared? How to produce a successful video? You can follow these four tips:

Theme: try to know which topics are trending on social networks, which matters are in fashion. Think about whether it makes sense for your business to “follow the trend”if you don’t. Evaluate if it is worth investing time and money in something that attracts less attention.

Identification: with the audience segmentation done, you already know what your audience’s tastes are. You also understand that the needs of audience “A” are not the same as those of audience “B”. Creating an identification between the different profiles is essential; try an approach strategy with them, using issues to the liking of all audiences.

Value: Add value to your audience by offering useful and relevant videos. According to YouTube itself, tutorials are the most viewed videos. This is because of what we talked about above . People seek to solve their problems, and the tutorial videos give the step-by-step solution.

Be amazing: having quality is putting in effort and working hard; it doesn’t mean just sitting down and creating a video in a few minutes. Define a reason for making the Video; It can be a purpose, put yourself in the place of who will receive that content.

4- C for Consistency: Increase Relevance

It is necessary to maintain the frequency of publications and the identity of the channel. They increases the credibility of the track since it shows concern and responsibility for the material produced. It is conveying confidence to the public.

The more frequent the publications, the greater the contact with the audience .This way, the public will accompany. And the tendency will be to always look for new content in the same week or on the same day.

Maintaining identity is making videos with similar structures or playlists with similar themes. It adds value and increases Relevance to the channel.

How to Create Booklets?

It is only with the script in hand that the Video will begin to be produced. As much as some people think that the writing is not important.  The spaces or gaps of content and the lack of information in the videos can happen. With this, you will generate more work and loss of quality in the final product.

There is a formula that will help you in creating the script to produce the Video. Just by using a few basic questions, it is possible to arrive at the perfect content.

  • Who is the client?
  • What does the company do?
  • Who buys?
  • When do you buy it?
  • What is the differential?

That is an easy address to start the content. However, it can be even more complete, such as:

  • Description of the scenes
  • What happens?
  • Will it have background music?
  • Where will the edit be done?
  • Will it have an announcer?

Consequently, the content will be easier to work with; start the script and capture the images. This alignment before recording is essential for the material to come out with quality. In this way, it will facilitate the entire process of the people involved in the video production.

Bonus Tips

Short or Long Videos?

It is ideal for working with videos of up to a minute to attract more people to your channel . Since they will look for other videos if they accept your content well. Remember that it remain important that all content is communicated. It is not worth making short videos without solutions or explanations of the matter. Do not lengthen the videos unnecessarily. You can bore your audience. Each type of content requires an explanation and presentation time.

If you still have questions about the length of the videos, we have a tip for you; it’s just an orientation, you don’t always need to follow the same rule:

  • Short Videos – for those who still need a better explanation about you or your product
  • Long Videos – for those who already know you or your product

Thumbnail

Thumbnail is the famous image thumbnail or layer that appears in YouTube videos. It is important to capture the public’s public’s attention in this image. Since this will be the first contact with the audience with your channel. In conclusion, we can say that Thumbnail serves to differentiate your Video. From the others that are related to YouTube suggestions. It would help if you attracted attention, and it should remain done to show your channel’s purpose and identity.

To create an ideal thumbnail, you need to consider some of these characteristics:

  • Little text: not to interfere with readability
  • In the case of serial videos: use numbering (example 1, 2, 3)
  • Channel icon or logo: to maintain an identity
  • Useful area: important information must remain on the horizontal left side since the time demonstrative occupies the opposite space
  • Please do not make them all identical: it will be very monotonous and will not attract attention.

Peripheral Content

Keep in mind that the production of a video does not end when it remain finished. From the main Video, you can create various types of content in other media and other formats. You can apply a good idea to use the Video by creating a teaser or a gif from it. You can create a square format video with subtitles. Capture a photo of the frame, launch a content meme, and much more.

Another opportunity that you can take advantage of is doing the making-of. As a result, the “behind the scenes” of the production turn out to be excellent material. You can also use the Video in a blog post and on the website. Remember to make the most of the content produced.

Why Should You Watermark Your PDF  Documents?

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water mark

Watermarking is one of the oldest methods of protecting files. Papermakers from Italy were already practicing watermarking by designing their documents with Greek symbols. They used these symbols to represent their business.

Now, watermarking is one of the most known ways to protect files and photos online. You can use an Add Watermark to PDF Tool which lets you place watermarks and images for files that you want to secure.

What is Watermarking?

Watermarking is the act of placing a text or a logo on a document. Centuries ago, a watermark could only be seen if the paper is held high facing the light, or if the paper is still wet. Back in those days, papers were watermarked while they were wet, hence the term watermark.

A watermark is easy to apply to documents of different file types and is used mainly to protect these documents. By putting a logo or a text in the file, you’re making people know that you own the rights to a specific document. Watermarking a document sends the message that the file content cannot be used or replicate without proper authorization.

Another use of watermarking a document is to promote and market your brand by letting others know that you own the file. This is because the watermark itself usually represents the owner of the document or the copyright. If not a simple symbol, the watermark can be as intricate as a patterned design or copyright logos. Having complex designs gives more protection to the document.

What an Effective Watermark Does in the Online World

There are several reasons why documents are watermarked these days. Watermark is one of the trusted ways to secure files that contain proprietary and highly confidential information.

You can protect your documents from online thieves by making an effective watermark design. If you want to copyright a document, you make an effective watermark by placing a symbol atop the image or a document. It sends a message to the online audience that the file cannot be used or altered without the owner’s permission. An effective watermark prevents virtual thieves from using your files without your consent.

A watermark may also be used in categorizing a document. It indicates the current state of a document with watermarks such as “Void,” “Draft,” or “Original.” Having these labels ensures your files are handled properly, organizing these by classification as you finish your work.

It can also be a reminder to the receiver of the file to treat the document with utmost confidentiality by simply watermarking it with “Confidential.” This way, the recipient is expected to be more careful with the file by not leaving their device unattended. You can personalize a watermark to include the recipient’s details.

Watermarking is also used for marketing purposes. Just like an artist signs his or her work, putting a digital watermark in your work increases brand awareness. Whenever you permit netizens to share your work, your brand will always be part of the art they share. Using watermark as a branding tactic promotes marketing your work to a broader audience if your work goes viral.

Aside from the marketing use of a watermark, it also helps limit the replication of the document. Netizens may take ownership of a file without a watermark by simply downloading or taking a screenshot of the file. Protection with a it also makes it easier for the copyright holder to prove ownership if the watermark represents the owner.

The watermark identifies your ownership and can help determine the unauthorized distribution of the file, even if your file is shared or replicated without your consent. A watermarked file can track where the leak is coming from by following the recipient. This also makes netizens more careful with the document they share for fear they might be traced back to them.

If you are selling your documents online, watermarking your work is an intelligent way to keep your files secure. It enables potential buyers to view your work while preventing thieves from stealing or altering your work.

You can also watermark the photos and files you upload online. Uploading files online does not permit online audiences to reuse your photos. Therefore, watermarking photos that are near and dear to you can protect the things you find sentimental that you share in the digital world.

When is a Watermark Ineffective?

Having a watermark is not enough to protect your file. There are other factors to guarantee its effectiveness. First, a visible design plays a role in preventing unauthorized use. A less visible watermark is not that effective as it can be easily removed or edited. Hence, it’s best to use a it with a semi-transparent design covering a big part of the file.

The positioning of the watermark is also a factor in a watermark’s effectiveness. If a watermark is small and placed in a plain area of your file, it may be quickly taken out by those who want to take your document. Online pirates remove watermarks in documents they believe they can make appear like a whole file. Small watermarks can be easily cropped and photoshopped out of the file. Placing the watermark in a complex or detailed part of the document makes it difficult for virtual thieves to keep your document intact.

Conclusion

Watermarking has been used for centuries by those aiming to promote their businesses and market their brand. In the digital world, where document theft is rampant, it has been deemed as one of the most effective ways to secure files posted online.

To effectively secure your files, choose to watermark the subject of your file. You can also opt to watermark a huge portion of your file to protect the watermark from being cropped out of the file. To retain the quality, use a semi-transparent design so the original file is still visible.

Stealing photos online can be as simple as saving the file and redistributing it. As much as we hope to make the online world safe from file thieves, we have to be smarter in posting and protecting our files.

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