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4 Amazing Benefits Of PPC Campaigns For Internet Marketers

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4 Amazing Benefits Of PPC Campaigns For Internet Marketers

Digital marketing is a relatively new field of marketing. The good thing about internet marketing is that many of the traditional marketing strategies suit well in the world of internet marketing.  Here is the correct location: The good thing about internet marketing is that many of the traditional marketing strategies suit well in the world of internet marketing. For example, ads bring great results as they do in traditional marketing campaigns.

The only troubling thing for internet marketers is choosing the most effective ad campaign for instant success. PPC is one of the most effective ad strategies that is used by all experienced digital marketing agencies. Although PPC is a popular advertising campaign in the present, it can turn into a disaster when implemented incorrectly. However, these PPC mistakes can be avoided immediately.

But why should we choose PPC out of other campaigns? Keep reading this article as we will share with you the four amazing reasons you should focus on PPC ad strategies.

1. An Actionable Strategy

Most of the ad campaigns are like shooting in the dark. For example, if you think that running your ads in all magazines will help you make more sales, you are certainly wrong. You should be very focused on your target audience in digital marketing campaigns to get the best results.

Working with a Pay Per Click agency based in London allows you to get connected with your target audience. PPC allows you to work on a clear plan to help you know exactly which people belong to your target audience and how you can attract them to your products and services.

2. Get Quick Results

SEO has now become a buzzword, as you can find it all over the web. Although there are several proven reasons why you should focus on SEO, the problem with an SEO strategy is that it doesn’t provide you with quick results.

What can you do if you want to claim #1 rankings on Google in no time? The only way of claiming top positions is by working on a PPC campaign. The PPC ads put you on top of the SERPs, allowing you to get more customers in no time. And the good thing is that you can do it all quickly!

3. Make Changes On The Go

While working on a marketing strategy, you have to ensure that you are in the driving seat. You should be able to make changes according to the results of your efforts. In case you don’t know what changes to make, you will be left wasting all your money on the marketing campaigns.

However, with a PPC campaign, you are in complete control to make impactful changes whenever you want. You can tweak the ad copy for better results and do split testing to find out which ads are the most effective for your brand.

4. Track The Results Easily

You have to ensure that the ads you run help you make any progress. If you are spending tons of money on your ads and aren’t getting anything in return, you will be in serious trouble. It’s your job to track your progress and see what’s working for you.

A PPC campaign makes it all possible for you. It is possible to track every single penny and find out what progress you made by running ads.

Who To Research For Your Targeted Advertising Campaign: Finding the Perfect Audience for Your Business

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Who To Research For Your Targeted Advertising Campaign

When you’re starting a targeted advertising campaign, the first step is to identify your audience. This can be more difficult than it sounds – after all, you want to make sure that your ads are reaching the right people, otherwise you’re just wasting your time and money. In this article, we’ll discuss some tips for finding the perfect audience for your business. We’ll also look at some different ways to research your target demographic, so that you can create a campaign that is laser-focused and effective.

What Do You Know About Your Target Customers (Demographics, Interests, etc)?

The first step in targeting your advertising is to identify who your target customers are. What do you know about them? What are their demographics – age, gender, location, income level? What are their interests? This information will be crucial in determining where to place your ads and what type of messaging will resonate with them.

What Is Your Product or Service and How Does It Benefit Your Target Consumers?

Before you can start selling your product or service, you need to understand how it benefits your target consumers. What need does it fill for them? What problem does it solve? When you know the answers to these questions, you can craft an effective sales pitch that will reach your target audience.

What Advertising Platforms Will Be Most Effective in Reaching Your Target Consumers (TV, Radio, Online, Social Media, Print)?

Once you know who your target consumers are and what they’re looking for, it’s time to decide where to place your ads. What advertising platforms will be most effective in reaching them? This will vary depending on your target demographic – for example, if they’re most active on social media, then that’s where you’ll want to focus your efforts on a social media advertising strategy. Alternatively, if they’re more likely to watch television or listen to the radio, then those would be better avenues for your ads.

Use Social Media To Research Your Target Audience

Social media is a great way to learn more about your target audience. What kind of content are they sharing? What topics are they interested in? You can also use social media to directly engage with your target consumers and get their feedback on your product or service.

How To Develop A Social Media Advertising Strategy

Now that you know how to research your target audience, it’s time to start developing your social media advertising strategy. Here are a few tips:

  • Start by creating a profile on the social media platform that your target consumers are most active on.
  • Make sure to fill out your profile completely and include links to your website or blog.
  • Post interesting and relevant content that will engage your target audience.
  • Use hashtags to reach a wider audience.
  • Interact with other users and build relationships.
  • Run targeted advertising campaigns on social media platforms.

Use Google AdWords To Find Websites and Blogs That Reach Your Target Audience

Google is a powerful tool that can help you identify websites and blogs that reach your target audience. By using the right keywords, you can narrow down your search to find only the most relevant results. This will save you time and energy in your research process.

Identify Where Your Target Audience Hangs Out Online

Another way to research your target audience is to identify where they hang out online. What kind of websites do they visit? What forums or message boards do they participate in? When you know where they’re active, you can reach out to them directly.

Use LinkedIn To Identify Companies

LinkedIn is a professional networking site that can be used for research purposes and a great resource for finding companies that match your target audience. By using the search filters, you can narrow down your results to find only the most relevant companies. This will help you focus your efforts and create a more targeted campaign. It’s a great way to connect with other businesses in your industry and learn more about what they’re doing.

To Sum It Up

When you’re starting a targeted advertising campaign, it’s important to do your research and identify your target audience. Once you know who they are, you can craft an effective sales pitch and choose the right advertising platforms to reach them. A social media advertising strategy is a great way to learn more about your target consumers and connect with them directly. And finally, LinkedIn is a valuable resource for finding companies that might be interested in your product or service.

By following these tips, you’ll be on your way to finding the perfect audience for your business. With a little bit of research, you can create a targeted advertising campaign that will reach your target consumers and help grow your business. So what are you waiting for? Get started today!

Sleeping At Work

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Sleeping at work

Sleeping at work is such a serious issue that it is often addressed in most workplace employee handbooks. Concerns that many employers have can include the danger of loss of productivity, the unsociable appearance, and the risk of the employee’s daytime duties bringing about a sleeping situation during the day. The majority of employees will be familiar with sleeping in a car or other vehicle. Sleeping at work is not the same as sleeping on someone else’s property. This can be dangerous because of the possibility of anyone overhearing conversations or thoughts.

Sleepovers or frequent naps during the day can be considered excessive in the work environment. Employers must provide their workers adequate rest so that they will be alert for work-related problems and still perform their tasks. Although it would be inappropriate to ban sleeping in vehicles or a room shared by several co-workers, employers may impose some strict rules. Many employees report that the frequent and heavy machinery used by most construction companies and air conditioning maintenance equipment used during the day require them to sleep on their stomachs or in beds.

Although many employees would prefer to work their employers’ hours, many employees are willing to sleep at night to save time. Although many employers recognize the benefits of occasional and frequent napping, they may require workers to remain off-duty for a few extra hours each day. In addition to being required to keep one’s work schedule, employees may be required to refrain from attending scheduled events like meetings or parties after business hours or on weekends. This is especially true for businesses that need employees to attend these events to be paid.

Tips To Avoid Sleeping At Work

Tips To Avoid Sleeping At Work

  • Sleep well. This is one of the essential tips to avoid sleeping at work. Some people are very susceptible to sleep disorders such as insomnia, sleepwalking, sleep-driving, and narcolepsy. If you experience these problems at work, you should report your case to your supervisor or human resources department immediately. It will be easier for you to get compensation if you can show that your inability to sleep at work was due to a medical condition or from taking prescription medicines. You can also become sleepy due to a magnesium deficiency, and therefore you must eat foods rich in magnesium.
  • If you have difficulty falling asleep in the morning, then you might want to consider giving yourself small breaks every single day. Don’t make yourself go over your daily schedule so that you can get time to sleep. However, if you cannot fall asleep within 30 minutes after waking up, you should cut back on the number of hours you are taking to get ready for work. This way, you can avoid sleeping at work.
  • One of the best tips to avoid sleeping at work is to increase your physical activity. The more physical activity you perform, the more adrenaline rush you will feel. As a result, you will have more energy to concentrate on your work. In addition, physical activity promotes blood circulation, which is also beneficial for a healthy body and sound sleep.
  • Another tip to avoid sleeping at work is to get enough sleep every night. You can do this by getting regular bedtimes and maintaining a healthy sleeping pattern. Some people need eight hours of sleep each night, while others only need four. If you are one of those who need more hours of sleep, you should try to find ways to get more hours of sleep during the day. Some people think that sleeping at work is a form of laziness, but this is not true. Sleeping at work helps employees deal with problems better. Many doctors recommend nine or even eight hours of sleep per night for people to maintain their health.
  • One of the best tips to avoid sleeping at work is to avoid stress. Stress can make your performance drop, and it can also affect your health. Studies show that people exposed to high-stress levels can have harmful outcomes like heart attack and stroke. Therefore, sleeping well and reducing stress is a great way to stay healthy.
  • The easiest way to avoid sleeping at work is by setting your alarm clock and waking up at a regular time. You should also avoid taking naps during the daytime. Taking frequent naps will disrupt your sleep pattern. Instead, get up at a consistent time and do your work the best you can. These tips to avoid sleeping at work are just a few of the many ways you can reduce your stress.

easiest way to avoid sleeping at work

  • A balanced diet is essential to maintain a healthy body. Eating junk food will make it harder to wake up in the morning. Also, drinking too much caffeine has been shown to keep people from falling asleep. It can result in loss of concentration and make it difficult to fall asleep again once you’re awake. If you feel that you don’t get enough sleep, it’s a good idea to talk to your doctor about getting more sleep.
  • You can also consume herbal tea at night before going to bed as they contain natural herbs to help you sleep at night and wake up refreshed.

If you feel that you need tips to avoid sleeping at work, you may need to consider making some changes to your lifestyle. If you’ve been staying up late watching television or playing video games, try to take a break and watch a movie with your co-workers. Take a vacation in a place that you’ve wanted to visit. Go away on a camping trip if you can’t manage to leave your house. These lifestyle changes will help you sleep better and help your body get off to a better start each day.

Conclusion

If you need tips to avoid sleeping at work, the best way to do so is by taking care of yourself. Make sure that you eat right and exercise regularly. You don’t have to spend all day at your desk. If possible, leave for the evening, even if you need to stay up later. If you put in the effort, it won’t be long before you find that you don’t need to avoid sleeping at work as much as you used to.

 

 

5 Must-See Attractions in Porto

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5 Must-See Attractions in Porto

The city of Porto is one of the most beautiful, must-see destinations for a trip to Portugal. On the edge of southwest Europe, Portugal is located on the coastline near the country of Morocco. It’s bordered by the Atlantic Ocean and the country of Spain. The crowning jewel of Portugal is the city of Porto.

Located on the northwest coast of Portugal, Porto has long been a destination city for anyone deciding to travel to Portugal. With cobbled streets, beautiful bridges, incredible architecture, and all right next to the breathtaking Atlantic, Porto is one of the most popularly visited cities in the entire country. With luggage storage in Porto made easy and safe thanks to Bounce, visiting this city should be something you set your sites on!

These are the top five must-see attractions in Porto if it’s on your destination list this year!

The Bolsa Palace

If there’s one thing that Porto doesn’t lack, it’s incredible architecture. The eye-popping Bolsa Palace is no exception. This stately palace is one of the most impressive sights in Porto, and it’s hard to miss.

The English word for Bolsa is Stock and historically this incredible building is where the stalk market was kept for the city of Porto along with the chamber of commerce. This intricate building is nothing short of a work of art with massive halls, columned courtyards, and a seemingly never-ending supply of breathtaking rooms. In fact, it’s hard to imagine how each room could be more impressive than the last, however, when you tour the Bolsa Palace you’ll see that somehow each new corner you round will introduce new beauty to behold.

The tour ends in what is called the Arab Hall, an ornate space that took 18 years to complete. The guided tours leave every thirty minutes, and you have to have reserve a tour ahead of time. If you start out your journey through Porto with the Bolsa Palace, you’ll be starting out on the right foot!

The Mounment Church of St. Francis

As you leave the Bolsa Palace, you will find that another architectural beauty is a short walk away and well worth the investigation. This would be the monument church of St. Francis. If you are visiting Europe, some of the most iconic sites you can visit are the churches and cathedrals that have been built throughout the continent over the past centuries.

The monument church of St. Francis commemorates the history of the Francian order that was started in the city of Porto around 1220. This church throughout the centuries has seen many changes and is now a beautiful example of Baroque inner design and well worth the time to explore!

The Dom Luís I Bridge

At this point, you’ll probably want to stretch your legs and walk through the beautiful cobbled streets of Porto. The city of Porto is a waterfront city and it’s hard to find an area of waterfront that is not absolutely breathtaking to admire and enjoy. However, the iconic Dom Luís I Bridge should be a destination for taking in the riverfront views.

This bridge at one point in time was the largest of its kind and still stands out as one of the most beautiful. Its double-decker design gracefully spans the river, Duro. This incredible piece of architecture came from the same brilliant mind behind the Effiel tower. With a plethora of restaurants within walking distance of the iconic must-see bridge, this is a perfect place to stop and enjoy a taste of Porto while you take in one of its most iconic sites.

Vila Nova de Gia

Across the Dom Luís, you will find Vila Nova de Gia, and for all of those port wine enthusiasts, you don’t want to miss this! With historic cellar tours, tastings, and beautiful sandy beaches, this location is well worth the walkover. Port wine has a rich history in Porto and experiencing it in Vila Nova de Gia is a must when visiting this iconic city.

The Food!

Porto has a rich mixture of cuisine for any and all travelers. Whether you’re looking for Michelin-starred restaurants, or local dives serving up authentic Portuguese dishes, this city has it all.

Notable mentions are the Restarutnte Casrio right next to the Dom Luis Bridge and the two Michelin-starred restaurants at the exclusive Yeatman hotel. No matter what you’re budget, Porto has something truly unforgettable for you!

6 Ways to Start a Startup From Home

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6 Ways to Start a Startup From Home

Starting a company from home is not as difficult as you might think. Starting a startup can be tough, especially when you don’t have the backing of a larger company or a startup pr agency. However, that doesn’t mean you can’t start your own business from home. It may seem like it’s too good to be true at first, but with this article, we will walk through six ways that you could start your startup from home.

Use Your Network to get in Contact with People Who can help You Start a Company

The first step is utilizing your personal network to connect with people who can help you start a company. This can include friends, family members, or anyone else you know who is in a position to help. Don’t be afraid to ask for help; after all, starting a company is a huge undertaking. Most people are more than happy to offer assistance if they can!

Seek Out Mentors and Advisors for Guidance on How to Build a Business

Once you’ve tapped into your network, it’s time to look for mentors and advisors.  These individuals have experience in business and can offer guidance and advice on how to start and grow your company. They can be a huge help, especially in the early stages of your startup. You don’t need many mentors – just one or two should suffice. Have regular meetings with them to get their insights and stay on track.

Set Up an Office Space that is Conducive to Creativity and Productivity

If you’re starting a business, it’s important to have an office space conducive to creativity and productivity.  While you may not have a physical office quite yet, your home can still serve as an effective workspace. Make sure it’s relatively quiet and free from distractions – this will allow you to stay focused on your work. Also, make sure that there is enough room for everyone! This could be anything from a dedicated room in your house to a small office outside of the home. The key is to find a space where you can work uninterrupted without any distractions.

Set Up the Necessary Equipment for Starting a Company

Another important step is setting up the necessary equipment for starting a company. This includes computers, printers, scanners, etc. If you don’t have the money to purchase this equipment outright, consider renting or borrowing it from friends or family members. It’s important to have everything in place before starting your business; this will make it much easier to get started. Make sure everything is set up and ready to go before you start working on your business plan. You don’t want to be scrambling to set up your office in the middle of a project!

Create an Organizational System That Will Keep Everything Running Smoothly

One of the most important aspects of starting a business from home is creating an organizational system to keep everything running smoothly. This includes setting up filing systems for paperwork, creating schedules for tasks, and establishing rules for communication. By having a system in place, you’ll be able to stay on top of everything and avoid any potential chaos. Having a solid organizational system will help you stay on track and avoid unnecessary stress.

Make Sure You Have Enough Funds Available Before Starting the Business

Last but not least, make sure you have enough funds available before starting the business. This includes savings, investments, and credit cards. It’s important to have enough money to cover MVP cost and also a cushion of money available if things don’t go as planned. This will help you avoid any financial stress down the road. If you don’t have the funds to start a business, consider getting a source of income while working on your startup. It’s always better to have extra funds available if something goes wrong or you need to make a quick purchase.

Starting a company from home will need the right tools and software. In this article, we have provided guides on using each of these items when starting your own business. You can even test them out for free or at a low cost before investing in them! This way, you know they will be worth it before spending lots of money on something that won’t work for you down the line.

If you’re looking to find a way to make your schedule and work from home, starting a business may be the perfect opportunity for you. Whether it’s an online store or something more traditional like freelancing, entrepreneurship can offer all sorts of benefits that would allow you to spend time with your family while still earning money. With these six tips in mind, we hope that this article has given you some useful information on how to start up at home!

Famous Panel’s Views on the TikTok Influencers

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Famous Panel’s Views on the TikTok Influencers

TikTok is one of the major social applications that have a huge reach over a period of time. It is one of the social platforms that have a huge reach and has been provided utmost importance by the brands. Today, when it comes to social media marketing, Itis one of the major social platforms that has been provided utmost priority by marketers. This is because of the continuously growing popularity and user base of this lip-synching social application. At present, we have many social platforms on the internet. But, TikTok is one of the social platforms that has been provided maximum priority by marketers. The influencers on TikTok play a huge role in the enormous reach of this social application and they acted as a catalyst and fuelled its user base.

The Consistent Rise in TikTok’s User Base:  

TikTok is the social platform that attained an enormous reach mainly because of its influencers. The content from the TikTok influencers uses to get popular on even other social applications. Their content used to get shared on the leading social platforms like Facebook and Instagram. Hence, people from other platforms used to make a move into TikTok and opened an account on this social application. Thus, the TikTok influencers play a massive role in the increase in the user base of this social platform. Currently, TikTok influencers are the ones who enjoy huge popularity over the influencers on other social applications. This is because of the content provided by these influencers. They are providing content that can intrigue people easily. Famous Panel, a top digital marketing service, also stated  that the influencers of TikTok fuelled the user base of this social application

TikTok Attracts Gen Z:

TikTok is having a huge growth for it mainly because of Generation Z. This age group is present in large number on this social platform. They are also one of the crucial reasons behind the huge popularity of this social platform. If your target audience is this age group, then it is the best place for you to do promotions. You can utilize cheap smm panel india service if you are looking to earn quality leads through TikTok promotions. Currently, the popularity of a social application is mainly decided by Generation Z, the age group that has the most number of social media users. All these factors contributed to the stability and popularity of this social application. According to Famous Panel, It also brings modifications to its platform according to the new trends. This also makes people stay on this platform. TikTok withstands the heavy competition as new platforms are getting launched every day. It is because this social application is proactive and makes changes in accordance with the trends.

Wrapping Up:   

TikTok is expected to gain much more reach in the coming times. This is because it has earned loyal users over the period of time. Hence, the influencers of this platform are also a prominent reason behind the growth of this social platform.

 

7 Efficient Budgeting Apps of 2021

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7 Efficient Budgeting Apps of 2021

Every person on the planet has to manage the budgeting of their daily, monthly, and annual expenses. While the task seems to be simple enough, its execution can become quite complicated.

Especially since the COVID-19 pandemic, people have started to face significant financial crunches as layovers, pay cuts have become quite a norm. In such times, you would find great utility in a budgeting app on your smartphone. And while some may offer basic functionality, the apps we have brought for you, do much more than that.

But before we get into their detail, we would recommend that you subscribe to a reliable yet reasonable internet service. While you could simply type “cheap internet near me” in the Google search bar and subscribe to the one that pops up on top, we suggest doing otherwise. Simply hop on to the BuyTVInternetPhone platform and access a rich selection of efficient yet reasonable internet service providers across the United States. Now then, let us discuss these phenomenal apps in proper detail.

Mint

Access a minty fresh way of managing your daily and monthly budgets with the Mint budgeting app. This free-to-use app offers several budgeting features that you may require regularly. For starters, the app seamlessly connects with your bank accounts and credit cards, thus creating a completely synchronized environment.

Moreover, you can take advantage of the free credit score tracker that the app comes with. Be it paying your monthly bills, transaction reminders, or securing your transactions, the app offers complete customization in its interface.

YNAB (You Need A Budget)

After a brief trial period, this amazing budgeting app unlocks the ultimate budgeting toolkit that you might need. Instead of worrying about your expenses constantly, or waiting for your next paycheck to arrive because you are wiped clean, turn to this phenomenal app and save every last dollar possible.

In addition to providing completing bank and credit card synchronization, the app offers amazing educational resources that can help you get on top of the budgeting game. And if you are a student, then the 12-month free period will be your perfect opportunity of freeing yourself from student debt once and for all.

PocketGuard

Not everyone can engage with complex interfaces or need to take complicated financial decisions regularly. For some, simply managing the budget of groceries, commute, and dine-outs is everything.

For such people, PocketGuard offers the perfect environment for budgeting and saving money each month. After the initial setup, the app will alert you of the daily remaining spendable budget. You would no longer go over the limit when you see a fancy cereal or a shiny gizmo at the supermarket.

GoodBudget

This app enables you to categorize your monthly income for different necessary expenses. Thus, preventing any expense that you do not need to make unless vital. One of the best features of this app, though, is it allows you to synchronize your account across different devices thus enhancing accessibility.

Depending on the version you choose, free or paid, you would be able to synchronize up to five devices at a time. There, you will be able to access features like viewing spending reports, allotting budgets, debt progress reports, and much more.

Honeydue

Not only is Honeydue the perfect budgeting app for couples but is also a safe space for spouses to share meaningful conversations during their everyday lives. The app allows you and your partner to access a mutual budget that will display all information including, but not limited to, credit cards, daily and monthly expenses, and monthly savings.

The app also enables you to create custom categories that can help track personal expenses. Be it your anniversary, birthday, vacation, or anything else, you can create a budget for it instantaneously.

Stash

Stash is a remarkable personal finance app that makes investing possible for millions across the United States. Here, you do not need to possess millions to be able to invest. With a rich selection of stocks and shares being updated on the app every week, you will be able to invest in your capacity without any problems whatsoever.

The app offers three efficient plans, namely Stash Beginner, Stash Growth, and Stash+. Each of them offers unique utility depending on your level of investment needs. Now, your children’s futures and your own retirement plans may be fulfilled simultaneously without any compromise on either.

Digit

Last but not least, Digit helps you achieve all your financial goals smoothly. The great thing about this app is once you input your income and your goals, it automatically redirects your available funds towards your financial goals. Whether you have your eyes set on a new laptop, a fancy car, or a new house, with the remarkable financial capabilities of this app, you will reach your goal in no time.

Summing It All Up

Building up your savings pool or investment portfolio is not an easy task. That is if you do not have any help from the apps mentioned above. So, make the smart choice of downloading these apps and start saving right away.

Top online security tips for start-ups

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Top online security tips for start-ups

When it comes to starting up your business, one of the first things you have probably focussed on is building a website. However, many overlook the importance of proper online security.

 Security measures for 2022 and beyond go far past what many consider the ‘necessary’ measures. The nature of how the online world has evolved in terms of information flowing freely across the globe has led criminals to continually find ways to take advantage of companies that have low-level security.

Jamie Johnson, CEO of FJP Investment says “Protecting your business from online threats is one of the fundamental areas of business you should focus on. Not only will you keep personal data safe, but customer data will be protected, avoiding negative PR as a result”.

Below, we share what we consider to be the key areas to keep your online business safe for 2022 and beyond.

1. Have strong, unique passwords

 Business owners continue to undervalue the importance of a strong password, with many thinking “it won’t affect me as I am a small business”.

This is not the case however, arguably you are most at risk with less budget to go towards online security. Having a unique password for each service will ensure that if one password is obtained, the criminal cannot login to everything else.

In addition, making the password very difficult to guess and not something generic – like “password1” – will ensure your stored information is best protected. Consider updating your password on a rolling basis to keep access to others continually difficult.

2. Implement a resilient firewall

 Many are unaware of what a firewall is and subsequently fail to implement one properly into their online business.

A firewall is essentially a virtual security guard, monitoring the traffic that coms to your website to ensure it is safe and it allowed to be here. The firewall detects an unauthorized user and blocks access to your site.

This is important to prevent unwanted and malicious users from not only gaining access to your site on a surface level, but also protects your own and user information when accessing the site. Opting for a high-level firewall will be one of the best things you can do to keep your online business secure.

3. Install antivirus software

As a business owner, your device (or any other device you use) will have a lot of important data related to the business stored.

Viruses continue to evolve in complexity, finding new ways of obtaining data from your devices. Often from malicious links disguised as something genuine, bad software or a bugged USB drive, many end up getting a virus and often are unaware they have one on their device until it is too late, and their data has been compromised.

You must ensure that any devices you use to access information related to the business have antivirus software. Using a reputable antivirus system will be hugely effective in preventing you from opening or accessing anything that may be harmful. Although sometimes the software prevents sometimes safe links or files, it is best to be on the side of caution when it comes to virus protection.

4. Update your software

Keeping your software up to date will not only improve performance but also helps to maintain device security.

As the software providers become aware of issues and other security holes in their software, patches and updates are introduced to ensure that users are protected going forwards. However, when software is not kept up to date, these issues remain open to hackers to gain access to your software and sometimes the rest of the data stores on the device.

Make sure to check that software is kept up to date regularly. This is particularly important for regularly used software or with sensitive information.

 5. Physically secure your devices

 You need to be taking reasonable steps to ensure that others do not have easy access to your devices.

Make sure to keep phones, laptops and other tablets that might have any information relating to the business in safe places when at the office or in other public areas. You best bet is to keep hold of them wherever you go so you are sure no one can gain access to them physically.

Phones are particularly vulnerable here and are perhaps the most east to access. Be sure to encrypt data on your devices and add suitable password protection on the off chance your phone is lost or stolen.

6. Be careful of BYOD

 As a start-up, when bringing in your first employees you will be tempted to encourage employees to use their own devices to cut costs.

Whilst this is a great idea and you should consider doing this, you do have to be careful. With a device the employee uses both at work and at home, it increases the chances of business information being accessed maliciously.

Be sure to have a policy in place to ensure that data is best protected. Insist that their devices are protected using a firewall and antivirus and encourage employees to keep work and personal information separate as best possible.

 7. Backup your data to the cloud

 If your start-up is not yet using the cloud to store and save files, you need to start doing this. The cloud is considered one of the safest methods of securing information and is useful to back up your files in case you were lose or damage your files kept on a single device.

8. Consider outsourcing your security

 Although this is not recommended from the offset, if your start-up is growing at a fast rate, it may be worth placing the company’s security into a managed security services provider.

Whomever you decide to go with will ensure that your company wide security is managed and kept up to date, taking the pressure off yourself in trying to manage the security yourself.

Following the above advice, we are confident that you will have your best chance at keeping important data secure. If something doesn’t seem or feel right, always aim to do the secure thing.