Reddit is everywhere. It’s a massive collection of forums where people can share news and content and comment on other people’s posts.

If you are looking to expand your marketing outside of traditional social platforms, you might want to consider Reddit. This article successfully clarifies what this Platform is and why you will love to use it in your marketing strategies.

Also read : What is Earned Media? Key Strategies

What is Reddit, and what is it For?

Reddit is a social news website and opportunity where content is informally selected and promoted by members of the site through a vote. Reddit member recordkeeping is free, and it is mandatory to use the basic functions of the website. We’ll tell you how to get started on Reddit later.

This site’s name is the contraction of the English phrase “I already read it”, which means “I already read it.” The main language of Reddit is English, and there are some sections in Spanish and other languages.

First, you have to know that Reddit is a way to watch the news, connect with people, share similar points of view and interests, or entertain yourself while on the internet.

This service provides a set of comprehensive features that are not available to non-paying users. This bundle is known as Reddit Gold and includes access to registered members only communities and the ability to turn off sidebar ads.

Why  you use this Platform for your Marketing?

Reddit has managed to keep the interest of users. It’s close to sites like Amazon, Twitter, Instagram, and Netflix in monthly visitors. It currently has more than 430 million monthly active users.

While marketing on any social display place happens when you bring value and quality to your audience, Redditors are picky. You must be prepared and appreciate how to provide value to the Reddit community, or you could be kicked out.

Most of the time, marketers dismiss Reddit for the wrong reasons and are intimidated to take the first step, as it takes a lot of work to win over the Reddit community. But the truth is that being part of this community could bring great benefits for your marketing campaigns such as:

• Increase traffic on your site.
• Increase your brand recognition.
• Call to test your new products.

Reddit is different from other social networks in a very special way. Reddit audiences are prepared and interested in learning and having in-depth conversations with each other on any topic.

You’ll love Reddit because users self-select the topics they want to get involved in from various communities called “subreddits.” Unlike Facebook, for example, where branded content can seem intrusive to users who use this social network.

There are three ways to engage with Reddit to watch out for Upvotes, Clicks, and Comments. Another important point is that links generate more Reddit participation since users trust this Platform to discover new brands, websites, tools and content related to their interests. Upvotes allow users to filter out the noise and browse a source of quality content that they trust.

Four Elements to understand Reddit

The site is made up of hundreds of sub-communities or subreddits. Each subreddit has a specific topic, such as “technology,” “politics,” or “music.” The Reddit home page is made up of the most popular posts from each default subreddit. The list is by default and includes subreddits such as “photos,” “memes,” “videos,” “news,” and “games.”

When you first enter this site, you will see the home page with a compendium of the most relevant posts from all the subreddits.

Here are some of the things you need to know to understand Reddit:

1. Subreddits

They are subcategories within Reddit. The communities where a specific topic is discussed, such as marketing, books, sports, fashion, etc. Some are very popular and have many users and visits; others attract smaller but dedicated groups.

This Platform is divided into more than a million communities known as “subreddits”, and each one encompasses a different topic. The name of a subreddit commences with  / r /, which is part of the URLs that Reddit uses.

Anyone with a Reddit account can create a subreddit for a certain topic regardless of its nature, as long as it stays within the site’s community guidelines. Moderators run subreddits, volunteers who can edit a particular subreddit’s appearance, dictate what types of content are allowed, remove posts or content, and even ban operators after the subreddit. Administrators administer Reddit as a whole. Reddit employees have vast powers throughout the site, including the capability to strip moderators of their privileges and ban entire subreddits from the site.

2. Votes for and Against

This Platform has a system that allows users to vote for the content they like. But they can also vote against it. Each post’s score is averaged, and this is how it ranks or not among the top stories.

Members of the Reddit site, also known as Redditors, submit content that other members then vote on. The goal is to deliver quality content to the top of the site’s home page. Content is voted up and down – arrows that users click on the left side of a post. The more upvotes a post accepts, the more popular it becomes and the higher it appears on its respective subreddit or main page.

3. Karma

It is the reward you collect when you contribute to the communal, and it is created on what other users think of you. If you publish content that others importance, you accept points in favour and construct trust. You also get karma for comments on additional people’s posts.

4. Reddit Gold

It is a premium program for members who do not want advertising on the portal. It also has additional options such as filtering subreddits from the main cover, an opportunity to see more comments per page, saving and marking comments they have already read, access to reserved subreddits, etc. Users can also gift [Reddit] Gold when someone makes a very valuable post or comment.

Also, you can subscribe to Reddit Gold by paying with bitcoins.

Also read : What is Clickbait? Examples to use it Well

A webinar is training content in video format that remains delivered over the internet.

The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with the user remains achieved, creates substantial added value, usually takes three primary forms: conference, workshop, or course/seminar.

Also read: Website Speed: Learn to Test and Make your Page Faster

How do you do a Webinar?

Currently, organizing a webinar is not difficult, as various platforms allow the event to be held and distributed online, such as Google Hangouts or GoToWebinar. The latter is especially suitable for including the webinar in an inbound marketing strategy, allowing HubSpot integration, as we explain in detail in this other post on the subject.

Some Tips to optimize your Webinar

A webinar starts from a relatively simple concept. The lecturer or professor gives a course, talk, or seminar, followed by users (who sign up beforehand), who can communicate with him (by chat, audio, or video). In this way, very enriching feedback takes place for everyone.

To make it more visual, entertaining, and better understood, the webinar can remain completed with outlines, presentations, videos, and other content.

Seven tips to Increase the Quality of a Webinar

To increase its quality and become more efficient when designing, developing, and delivering your webinar, we recommend following these tips:

Define both the main topic and the secondary ones, the objectives, and the audience to which it remains directed.

The webinar should be educational and with a certain degree of formality and entertaining and visual, so it should include outlines and presentations.

Keep the customer’s attention with case studies, examples, and, if possible, engaging anecdotes.

The webinar structure should go from the general to the particular, explaining the key concepts first and then developing them.

Encourage attendees to get involved and participate with questions and concerns, and take the time to respond appropriately to each of them.

A webinar shouldn’t be too long, but it shouldn’t be too short either. An exposure of 40-45 minutes and an additional 15-20 minutes to interact with users is considered ideal.

Don’t forget to close the webinar with a call to action, where the user can download additional information, sign up for other webinars or receive a commercial offer.

Webinar as an The essential element of your Content Strategy

A webinar is still a type of content, with the particularity and advantage that, as it is a different format from the typical article, guide, or ebook, it has the following differential and advantageous characteristics.

The webinar is a different, original and impressive content.

It allows direct interaction with the user (potential customer), which establishes intense and lasting relationships.

By establishing a straightforward relationship with the user (through chats, audio, or videoconference). It is possible to detect their needs and solve their doubts or problems (pain).

It facilitates the explanation of complex concepts, or that should remain qualified.

A webinar is an ideal way to convert to leads. Who will also be most qualified for having shown significant interest in the subject.

A webinar is very flexible, and it allows you to place calls to action to keep in touch with customers. And send them other content and even commercial offers.

An additional advantage of the webinar is that it allows you to reuse the content. We can feed our blog and social networks with quality and different posts with the info generated through it. He can remain cast-off to create downloadable content, such as guides, ebooks, whitepapers, infographics before presentations.

From now on, we encourage you to include webinars in your content strategies. Because it is an affordable format that allows you to take advantage of your knowledge. Or an expert while establishing close ties with potential clients or other professionals.

If you have remained interested in this post, we recommend reading the following entries in our Online Marketing Dictionary. We hope you find them interesting too!

Also read: What is Content creation? And How it Works?

Even on a small budget, all firms can produce engaging video content. With animated video, rich content can be tailored to generate leads, raise awareness, and demonstrate products. Best of all, it can be done in a fraction of the time of 3D video to enable you to start reaping the rewards much sooner. 2D video has been a true game-changer that enables smaller companies to join big rivals in video marketing.

Animated video is a great place to start getting your marketing efforts to punch above their weight! Joining the video marketing revolution is not just a bonus – it is almost essential in the digital era. A quick search of your competitors is likely to show that they are already on the bandwagon – and it is vital your firm joins them.

All industries have a finite group of good-fit target buyers. And everyone knows the stats about how much easier it is to retain an existing customer than it is to win a new one. With these things in mind, letting your competitors get too many new customers from well-produced video content is a dangerous game to play.

Getting started with animated video

The first decision to make is what kind of video content to produce. Are you going to focus on short content for social networks that is designed to generate new leads? Will you focus instead on product demonstrations to showcase your different use cases? Or will you produce validation-stage content to convince interested prospects to make the final step and buy from you?

Ideally you need all three types of videos but be realistic and produce a content production roadmap that aligns with your priorities. Positioning the right type of content at different stages of a buyer’s journey will help guide them through the selection process from finding your firm to confirming your credentials to help them.

Animated video can be used to achieve all these objectives. It can also be achieved without the cost, time or complication involved in producing 3D video. Nevertheless, it is important to remember that poorly produced animated video will not be a good look for your firm. With this in mind, the next step is to invest some time into bringing a video production partner on board with a longer-term plan in mind.

Recruiting an animated video agency

You have made the bold decision to go ahead and generate some animated video content for your products – congratulations! This is a big step, and video content will now become a vital branch of your overall marketing strategy.

To ensure your brand is positioned as it needs to be, the next step is to spend some time finding a good partner that provides animation video production services. You can easily make a shortlist with a simple Google search. But once you have done this, the real work starts.

Approach 5-6 agencies that stand out to you and make them aware of your interest in finding out more about what they can offer. Make them aware you are also looking at some other options in parallel – this should help keep them on their toes and hungry for the business. It will also tell them you are serious about moving ahead with video production.

When you meet with your shortlisted agencies, communicate your plans with them. Ask for their advice on how they think your brand should be positioned and test their credentials on topics such as what call to action they suggest using.

Also ask them for some evidence of results their other work has produced. Doing so will ensure you are talking with a video company that is focused on delivering commercial results, and not just the prettiest end products. This may sound obvious, but you are looking to video to drive results, not to win Oscars.

Ask the agencies to see a highlight reel of their previous work. See if they use a different style for each client, or whether their approach is quite rigid. You should also talk to them about what has worked well, and some things they feel they could improve from previous projects. Look for an openness and candid dialogue to see how responsive they are to feedback.

It is also important to establish commercial terms from an early stage. Ask how their contracts work in terms of amendments and post-production work. You should expect at least a few amendments as part of the package.

Above all – enjoy! You have made a wise choice to invest in animated video.

Across the USA, there are well over a million lawyers. Each lawyer and the firm they work for is always looking for new clients. One of the best ways to do that is through inbound marketing. This is where you attempt to attract customers by creating value in some way for them.

This doesn’t interrupt your audience at all, and simply provides people an option to deal with the problem they are experiencing. However, while inbound marketing can be incredibly fruitful, it can also be done incorrectly at times and end up costing you more than it’s worth.

In an effort to ensure that doesn’t happen for you, this article is going to go over some of the best inbound marketing tips for attorneys.

Have a Great Website

A great website is all but required for a law firm or lawyer looking to attract more customers online. It will often be one of the first places people visit, so you need to ensure you put some time and work into it. It should look good, be easy to navigate and have all of the information a customer should need to see to decide if you are right for them.

In addition to the site looking good and performing well, it should also be optimized. Be sure to follow this SEO blueprint for attorneys to make your site as high-quality as possible. SEO will help your site rank higher on search engines, which will thus get it in front of more eyes.

Build Your Credibility

Being an attorney, your business often will come from word of mouth. If someone has a good experience with you, they are likely to share it with their friends and family. Because of this, it is crucial to build up your credibility to increase the number of people who consider you.

If you are brand new and have no track record, it will be hard to convince clients that you are right for them, when there are several other options who may have more experience. It won’t happen overnight, but by providing value to clients and website visitors, you can make a name for yourself.

Using social media is another good tool for building up your credibility in a particular community.

Create and Share Valuable Content

Few things are as crucial to attracting more potential customers as creating valuable content is. This could be a helpful infographic, a case study, how-to or informational articles, videos and anything in between. These should educate, entertain or inform your audience, and show them what you have to offer.

Relevant content will help to engage your current clients, as well as reach out to new ones who appreciate the value you are providing to them. This is especially true if it directly addresses their issues or answers their questions. Encourage the sharing of your content as well, as that can only help to increase the reach it achieves.

Ensure You Have a Specialty or Area of Focus

When it comes to practicing law, there are several different specializations a lawyer or firm can have. This could include business law, family law, civil law, personal injury law and many others. While you may be comfortable in many different areas of legal practice, having a specialty can help attract more customers.

Most people are looking for a lawyer with specific skills and experience, so be sure to make it very clear what type of law you specialize in. If you are trying to be an expert in every type of law, it can often lead people to discredit your value and expertise in the type of law they need assistance with.

In conclusion, inbound marketing is a crucial part of creating new clients. By building credibility, having a great site, narrowing your focus and putting content first, you can make sure your inbound marketing efforts are top notch.