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Crowdsourcing: what it is, what it is For?

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Crowdsourcing: what it is, what it is For?

Crowdsourcing is a tool where a community of people offer their ideas or services, providing creativity and reducing the company’s members’ workload. It can be used by any company when a need arises, from the design of an app, logos or advertising campaigns to new products or new market strategies. All you have to do is contact this platform, open a call and start receiving applications from the most qualified people for the project. Do you want to know more about crowdsourcing? Here we explain everything you need to know about this useful tool becoming more and more popular.

What is Crowdsourcing?

Its etymology comes from the English language and is divided into two terms: crowd, which means gathering, and outsourcing which means outsourcing of resources. Therefore, crowdsourcing refers to the collaboration of the public on outsourced resources. Human resources (intellectual, creative, artistic, among others)  do not come from any entity or corporation but the community.

In his article, this term was coined by Jeff Howe  The emergence of crowdsourcing in Wired magazine in 2006. Howe explained that crowdsourcing allows access to people with knowledge of a particular topic through an open call to solve certain problems. In this way, diversity and complementarity can remain achieved as a kind of collaborative work carried out by many people who contribute ideas for the development of a certain project.

What is Crowdsourcing for when to Resort to it?

Crowdsourcing has become one of the tools of collaboration more dynamic for companies for their organizational system. It can remain used for various purposes depending on the project. Through this, you can directly count on the contributions and opinions of target audiences and potential clients. You can also conduct surveys, voting, brainstorm, design new products or gifts of ideas in strategic planning.

This Tool can be used to:

Approach customers through the use of surveys. They remain asked what they think about certain products or what other products they would like the company to create—for example, surveys through social networks or a mailing system.

To solve a problem through collaboration or competition through the open call to a specific community. In this way, better solutions can remain obtained in less time and effort.

When you want to innovate in the company through fresh and creative ideas, an entire group’s capacity has more scope than that of a person.

Types of Crowdsourcing

You already know what crowdsourcing is and what it is for. Now, you should know that it has different classifications according to the objectives you want to achieve. Which crowdsourcing is more convenient? We tell you which one could be adjusted to your project or undertaking.

Crowdcreation or Collective Creation

This type of crowdsourcing consists of the collaboration of the community for creative proposals. Of the ideas received, those that bring innovation to the product remain taken into account. It stay not required to remain a specialist in the subject, to be a user of a certain product or service.

Example

LEGO’s company invites its customers to share ideas about its products with the user community. The objective of this call is that these ideas receive comments. If the proposal reaches 10,000 followers or more, the company evaluates it. If the product is feasible, LEGO’s executes it and offers the user 1% of royalties from the sales generated in return for the proposal.

Crowdfunding or Collective Financing

Crowdfunding is the funding, by the community, for a project or cause. It supports artistic projects, such as concerts or the production of films, technological projects such as the development of applications, to social causes, such as donations to foundations.

Example

The film The Cosmonaut is one of the best-known crowdfunding projects in Spain since its realization was possible thanks to the small contributions of 5,000 people.

Crowd Voting or Collective Voting

This type of crowdsourcing consists of mass voting, often used in idea competitions or large surveys. Running it requires the community to categorize and filter content. It can stay used to evaluate any product.

Example

A good example of crowd voting remain the Adidas Crowdsourced Fashion Show. The event, which was featured on the Adidas runway during New York Fashion Week, was designed remain users via Twitter. Through this social network, the community that wanted to participate voted for the lighting and music, among other details that were part of the catwalk.

Crowd Wisdom or Collective Wisdom:

Crowd wisdom consists of making use and harnessing the knowledge of the community to obtain intelligent results. To do this, they stay consulted on a specific topic in which they have experience.

Example

Open Xerox is a company that produces technology prototypes. Before launching the final product on the market, they offer it to the user community for comments and suggestions, which they believe apply to daily life. These remain analyzed in case they have to make adjustments or make smart decisions.

Invaluable Packing Hacks When You’re Moving to a Hostel

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Invaluable Packing Hacks When You’re Moving to a Hostel

K1: ladies hostel in peelamedu

K2: ladies hostel in saravanampatti

Packing is one of the unavoidable things that you have to do when you’re moving to a new city. And in fact, it can be a chore that you really dread. But there’s a way to make packing a whole lot smarter and easier so that you can handle moving to a ladies hostel in Peelamedu in a stress-free way. And it involves using some smart tips and hacks that we have lined up for you. With these hacks, you’ll find packing is easier than ever and even unpacking becomes a breeze. So, let’s take a look at how to achieve that. When transporting valuable or delicate items like instruments, it’s important to use professional services such as Piano Movers to ensure safe handling.

Colour code

One of the most difficult things about moving is arriving at your new hostel with all your boxes and having no idea what’s in them. Well, that’s where colour-coding your boxes and bags come in handy. Mark different items according to their purpose and group them together when you’re packing. You can mark your clothes in one colour, your bathroom kit and toiletries in another, your kitchen staples in another and so on. Along with colour-coding, it’s also helpful to take inventory of what’s in each box so that you can make unpacking even easier. Don’t bother with long lists, just snap a photo of the contents of each box before you seal them shut.

Pack kitchen supplies inside your pots

You’re going to need to keep a few kitchen staples with you when you move to the hostel. But packing them can be a chore. To make things easier, place your spices and staples inside the largest pot or bowl that you’re taking with you and line it with some kitchen towels so that things don’t move around. Place the lid on and seal it in place with some rubber bands and you’ll have a one-stop shop for all your kitchen supplies when you need them.

Pack clothes in their hangers

What’s the point of taking all your clothes off their hangers and folding them, only to reach your new hostel, unfold them and place them back on their hangers? Save yourself time and effort by packing your clothes with their hangers. Simply zip tie some hangers together (with the clothes still on them) and cover the clothes with some clean plastic or garbage bags. This will also save you a lot of space while packing your belongings.

Cover liquids in plastic bags

There can be nothing worse than moving to your hostel only to find all your belongings drenched in shampoo. Moving is going to involve a lot of disruption, so it’s best to err on the side of caution when it comes to liquid items. Place small bottles of liquids in ziplock pouches or plastic bags in order to restrict the damage from any spillage. If you’re carrying larger items, you can use some plastic wrap or cling film to the same effect. Unscrew the cap and seal the opening with cling film before closing the cap over the bottle to ensure that nothing spills out.

Use your towels and linens as packing material

Sure, you could spend a tonne of money on bubble wrap, but it would be a lot smarter to use your actual belongings to safeguard each other. Items like towels and sheets can be quite bulky to pack on their own. But they make great substitutes for bubble wrap. Wrap your fragile items in your towels and blankets before you place them in their boxes, and they’ll reach your destination safe and sound.

Transport your valuables yourself

Whether you’re moving to a ladies hostel in Saravanampatti with your family or a moving company, it’s important to carry your valuables yourself. This includes any heirloom items or expensive jewellery, your personal devices, as well as your important documents. Pack these up in a separate bag that you’ll be carrying with you so that you don’t have any worries even if the rest of your stuff gets delayed or lost. Make sure you also pack some essentials like toiletries and a few days’ worth of clothes in your own bag so that you have some items to tide you over before you’re fully unpacked.

These packing hacks should come in really handy for you as you prepare for a move to a new city. So, keep them in mind as you go along. Happy packing!

Six key Points for a Website to Create your Competitor Analysis Report

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Six key Points for a Website to Create your Competitor Analysis Report

Monitoring specific areas of your competitors’ web pages should be part of any effort to create a minimally serious competitor analysis report today.

The days when web pages were conceptualized as a pretty colourful billboard on the information highway are long gone. Now efforts to create attractive websites that generate large amounts of income for businesses are a priority.

And that means carrying out tests and constant changes in both the structure and the content.

Therefore, it is necessary to create a complete competition report, including the aspects related to your competitor’s web pages structure and make a precise and powerful focus on the changes in them.

First, It is quite a challenge. After all, you don’t have time and secondly because you don’t know what to watch out for.

Well then, to great ills, better remedies.

First, I will tell you 11 key points that you must monitor to create a complete competitor analysis report, and then I will talk about the tools you can use to do this work on your own.

Also read : What is Social Media Management

1. Identify all the “Hook zones.”

These areas remain called CTA- call to action in English that seeks to offer something attractive in exchange for the user’s email.

Monitoring these hooks is important because it is the starting point of any web strategy to get customers. In this way, knowing what our clients offer as a claim to capture and obtain the contact email of a possible prospect is a good idea to inspire us and understand what may be more attractive for our clients.

2. Search for Events

These can already be face-to-face or online through webinars. What we seek by monitoring this type of information on the{ website }of our competition is to discover:

  • What type of content do they share?
  • How often do these types of events take place?
  • What are your goals?
  • How are you promoting the events? Do you use any software? What type of information do they ask for in return?
  • How many people participate?

All of this information can help you improve your promotion strategy by looking at the language and resources they use and the type of questions and issues they receive and resolve.

3. Monitor Changes in the Website Menu

The menu of any web page is a declaration of intent by any company. It tells us what is important to them from minute 1.

The menu usually marks the order of priorities of the contents of any web page. Indicating which are the topics they talk about, which they consider most relevant and seek to highlight.  It is one of the key features to decipher the content marketing strategy of any business.

  • A poor menu will indicate a total lack of strategy in online content
  • A well-worked and well-calculated menu will show us what remain most relevant for your competitors

For this reason, any change detected in the menu must remain taken as something important within the competitor’s strategy worthy of being included in any report of the competition.

4. News

Keeping an eye on this section can always alert you to news about a competitor much faster than with any other used alert service such as Spunge or Google Alerts.

5. Partners and Alliances

The surveillance of these areas can always provide us with knowledge about collaborating with our competitors and their distribution and support strategy. Besides, in certain industries, you can put us under the trail of companies and organizations that may remain attracted to being part of your network of alliances.

6. Prices and Plans

It is a key area for many companies. Especially when electronic commerce continues to gain weight within many economic activity sectors, many traditional services begin to remain contacted over the Internet.

Following the changes in prices will help you remain aware of your competitors and what remain more important to act consistently when faced with important price changes in your competitors.

Also read : What kind of Job Interview for Journalist

The Nine Tips to Guarantee your Safety on Social Networks

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The Nine Tips to Guarantee your Safety on Social Networks

Your Safety on Social Networks.

It is no news that the Internet is a breeding ground for data and information traffic that, on many occasions, you would prefer to remain private. And it is that not everyone is aware of the importance of ensuring security on Social Networks. Nor are the consequences of ignoring the advice aimed at enhancing this security. A fact that acquires greater relevance with the massive use that the young population makes of these tools.

Also read : What is the Buyer’s Journey: Step by Step

If the Content is Private, Stop and Think about Sharing it

A reasonably common fact in the digital world is to share everything without rhyme or reason. Serious mistake. With this, you are unprotecting your security on Social Networks. What’s more, you’re putting your data on a silver platter to anyone who wants to take advantage of it. We refer both to address, phone number. Even more, confidential information such as a family, partner, etc. All this deductible for the photos you post.

Each person has a different conception of what is private and what is not. But also, each one gives a different interpretation of what he receives. Or controversies, it is better not to publish it. Thus, by the way, you also increase your security on Social Networks. A practice that will help us understand what to post and what context it is to review your publications from time to time. It will also help you to know how to enhance your brand on Social Networks

Be careful with the contacts with whom you share content. It is another risk for your safety on Social Networks. Especially in those Networks where you publish content of a more personal nature. A clear example is Facebook versus LinkedIn, focused on professional and work-related content. To avoid misunderstandings and not risk your safety on Social Networks, you must adapt to each of them and publish depending on which it is. That is, just as Networks like Facebook and Twitter lend themselves to sharing more idle and playful content, others, such as LinkedIn, focus on publishing a job profile, job offers, potential candidates and clients. It would not be appropriate for you to post a photo of your vacation on the beach on this professional rig.

Pay Attention to the Device you Use

With the revolution of Smartphones, they have become the primary support from which we access the network. Using the applications that it incorporates, we leave an infinite number of traces in the form of data. Either by filling in forms, giving “like” on Facebook, retweeting or sharing a publication. The system collects information such as your location, the time you perform those actions. Whether with images, audios or messages, we provide the geolocation data that place us in a specific place. Although this is to improve our user experience, it is prudent to review privacy settings to guarantee Social Networks security.

If you want security on Social Networks not to be a concern for you, pay responsiveness to these nine tips:

The Nine Tips to Ensure your Safety on Social Networks.

1. Use Strong Passwords

Do not use proper or fictitious names. Do not use dates of birth, ID, license plates …

Create passwords that are unique to each site. On the Internet, multiple tools will help you manage them.

Mix different characters, interspersing them with upper and lower case.

Change your passwords frequently.

Don’t tell anyone.

2. Do not Accept Friend Requests from Strangers.

Although it is tempting to accept without any criteria, anyone who wants to be your friend can be detrimental to Social Networks. Share information only with those contacts you know.

The nine tips to ensure your safety on social networks.

3. Trust More Sites that Use HTTP

Why? Because there are many “micro hackers”, or petty thieves, who “listen” to everything published on the net. They are a significant threat to Social Networks’ security since they steal passwords, so be careful! Unlike HTTP: //, htpps: // travels encrypted, so it prevents these thieves from threatening your security on Social Networks.

4. Be Cautious When Using a Shared Computer.

You don’t know who can access it. Some handy tips are to log out or not remember the passwords on the server. Do not forget to limit the information about your family or loved ones either. That is, avoid showing photos of your children or any minor in your family if it is not strictly necessary. Think, also, that it is not required to fill your board with photos of your partner. It separates well the public facet from the private and intimate one.

5. Use tools to manage security.

Indeed, more than once, Facebook has asked your permission to obtain your profile data. It’s all or nothing because you can’t choose what not to show. However, tools like FBSecure (link to the agency) allow you to choose what function you want the application to perform.

 6. Keep your Antivirus Updated.

Although it seems obvious, most of the time, we forget to update them. The situation can earnings its toll on us and play an artificial on us. Don’t put your safety on Social Networks at risk! It will take you five minutes!

7. Be Careful what You Post.

And more in these vacation times. Do not provide thieves with information about whether your house is empty, for how long.

8. Correctly Configure your Privacy Preferences.

Do not play with security on Social Networks. In each of them, go to the privacy section and update it according to your preferences.

9. Control the use that Children Make of the Computer.

The main thing is that you teach your child to use social networks safely from a young age. To do this, help them navigate the web, discuss the risks that certain online behaviours entail, establish clear usage rules and schedules.

Also read : Content Marketing Blog: How to Implement it in your Company

Content Writing for SEO Tips and Recommendations

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Content Writing for SEO Tips and Recommendations

Content Writing for SEO

Ps to improve writing and create valuable Content writing for SEO works within a content marketing strategy. And it is one of the methods that I appreciate the most in digital marketing. Well, it allows to share knowledge, encourage reading, propose learning, learn.

Also, it is a very sincere way to build communities. It can help others to meet their information needs.

Content marketing works in parallel with SEO. I would also mention that it works with user-centered design in part of its structure. And for the same reason, it intervenes in the development of a web design. On this occasion, I will only advise on how copywriting remains used in content marketing and how SEO intervenes in the process.

Scope of Content Marketing

If the content marketing plan remains developed, it is because a need has remained identified. And this is to maintain a consistent strategy. It must allow the brand to be a benchmark in its industry. The writing of these contents on a particular topic has a favorable impact on the specialization of the field.

It is also a benefit since it is possible to build the brand image in the digital ecosystem. And all thanks to the credibility and trust it generates. Apart from this, these digital marketing actions create a community interested in the solutions that remain offered. Also, it provides a communication channel that allows user interaction and loyalty.

Content Writing and Management

Content management starts from the premise that a digital marketing plan has already been generated . It is because content marketing is a digital strategy with specific objectives.

When doing content marketing, you also need to make a content plan. Its characteristics include distinguishing or classifying topics, scheduling publication dates, among other activities.

Then the contents that will remain used for the articles or publications are written. They must have a certain periodicity. Usually, these contents remain published in a thematic blog or some online dissemination medium. The content was writing to optimize these publications.

Content Writing for SEO

It remains used when you start a comprehensive digital marketing strategy. And specifically, in a content marketing strategy, where it is necessary to combine the use of SEO techniques. It will allow the articles to rank in search engines.

Here, for example, keyword analysis is included. What will allow building the publications so that they remain indexed in the search engines? This analysis seeks to understand which are keywords or word games most used in search engines.

If these keywords or keywords remain correctly identified, then healthier decisions can remain made. Thus it can be considered in the links, the titles of the publications, and the contents’ description. It to mention a few points.

Keep in mind that keyword analysis also works for static content on the web. They also serve to develop paid ads that can remain used on advertising platforms such as Google Ads.

Write Content to Attract

What is desirable to develop quality content is to build information that attracts your target. What will allow your audience a non-intrusive message? As delicate as an exposed communication channel with your potential clients.

I reason that the most significant part when generating information has to do with writing content. It is since not all of us remain used to writing. We remain possibly not experts in certain subjects. Or we don’t know the writing values very well.

What is blogger outreach?

blogger outreach services is the process of strategically communicating and building relationships with industry influencers and publishers to achieve a specific goal

Tips for Content Writing For Seo

Recognize audience

Identify the audience or target audience, as well as their preferences and needs. In this way, we will recognize all the contents that allow us your interest and attention.

Identify Objectives

The objectives that remain intended to remain achieved with the contents must be recognized. It is part of the marketing objectives that remain previously defined in the digital marketing plan.

Establish content types

You have to establish the contents that will impact the target. The best way to do it is to show categories, choose topics and follow the content strategy guidelines.

Analyze Keywords

Find and define the keywords that will allow you to organize the content. Based on the identification of the main keywords. It will make it easier to collect the information.

Gather Information

Research and collect the information necessary to develop content. It means getting information from different sources, studying the concepts, and contributing new points of view.

Write the Title

Write a full, intense, concise, appropriate title. That represents the content of the publication. In this way, we generate a favorable impact at the first opportunity.

Develop Content

Assemble and optimize content information in a friendly, straightforward way. It was using the keywords that were analyzed. These will serve to position the publications.

Establish Structure

Define an optimal structure for your natural understanding. In this way, the content can be read by blocks in a more orderly and also efficient manner.

Maintain Semantics

Write the information naturally and also originally, always looking for the understanding, meaning, or semantics of the sentences. It should remain noted that an adequate length of characters or words must also remain maintained in the content.

Highlight Words

Put in bold or italics the words or paragraphs that allow identifying something significant within the publication context.

Tag images

Mark with tags, the images used in the contents. These tags will allow Google to index them and also, as a consequence, can attract new visits to the website.

Build links

Establish internal links with keywords that are relevant to user searches. Or define internal links to lead to other relevant content.

Organize content

Use lists that allow organizing the contents, ordering the ideas of the theme. It also has a positive effect on improving reading comprehension.

Encourage participation

Motivate users with questions that encourage their participation or promote the invitation to debate.

Check spelling and writing

Be aware of spelling and also grammar. This action can not only favor the entire content marketing strategy. It also leaves a good picture of our communication.

Avoid duplication of content

Check that there is no duplication of content, as it can lend itself to interpretations that damage the brand image, without considering that there may be penalties in search engines.

What is Reddit, And why you use this Platform?

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What is Reddit, And why you use this Platform?

Reddit is everywhere. It’s a massive collection of forums where people can share news and content and comment on other people’s posts.

If you are looking to expand your marketing outside of traditional social platforms, you might want to consider Reddit. This article successfully clarifies what this Platform is and why you will love to use it in your marketing strategies.

Also read : What is Earned Media? Key Strategies

What is Reddit, and what is it For?

Reddit is a social news website and opportunity where content is informally selected and promoted by members of the site through a vote. Reddit member recordkeeping is free, and it is mandatory to use the basic functions of the website. We’ll tell you how to get started on Reddit later.

This site’s name is the contraction of the English phrase “I already read it”, which means “I already read it.” The main language of Reddit is English, and there are some sections in Spanish and other languages.

First, you have to know that Reddit is a way to watch the news, connect with people, share similar points of view and interests, or entertain yourself while on the internet.

This service provides a set of comprehensive features that are not available to non-paying users. This bundle is known as Reddit Gold and includes access to registered members only communities and the ability to turn off sidebar ads.

Why  you use this Platform for your Marketing?

Reddit has managed to keep the interest of users. It’s close to sites like Amazon, Twitter, Instagram, and Netflix in monthly visitors. It currently has more than 430 million monthly active users.

While marketing on any social display place happens when you bring value and quality to your audience, Redditors are picky. You must be prepared and appreciate how to provide value to the Reddit community, or you could be kicked out.

Most of the time, marketers dismiss Reddit for the wrong reasons and are intimidated to take the first step, as it takes a lot of work to win over the Reddit community. But the truth is that being part of this community could bring great benefits for your marketing campaigns such as:

  • Increase traffic on your site.
  • Increase your brand recognition.
  • Call to test your new products.

Reddit is different from other social networks in a very special way. Reddit audiences are prepared and interested in learning and having in-depth conversations with each other on any topic.

You’ll love Reddit because users self-select the topics they want to get involved in from various communities called “subreddits.” Unlike Facebook, for example, where branded content can seem intrusive to users who use this social network.

There are three ways to engage with Reddit to watch out for Upvotes, Clicks, and Comments. Another important point is that links generate more Reddit participation since users trust this Platform to discover new brands, websites, tools and content related to their interests. Upvotes allow users to filter out the noise and browse a source of quality content that they trust.

Four Elements to understand Reddit

The site is made up of hundreds of sub-communities or subreddits. Each subreddit has a specific topic, such as “technology,” “politics,” or “music.” The Reddit home page is made up of the most popular posts from each default subreddit. The list is by default and includes subreddits such as “photos,” “memes,” “videos,” “news,” and “games.”

When you first enter this site, you will see the home page with a compendium of the most relevant posts from all the subreddits.

Here are some of the things you need to know to understand Reddit:

1. Subreddits

They are subcategories within Reddit. The communities where a specific topic is discussed, such as marketing, books, sports, fashion, etc. Some are very popular and have many users and visits; others attract smaller but dedicated groups.

This Platform is divided into more than a million communities known as “subreddits”, and each one encompasses a different topic. The name of a subreddit commences with  / r /, which is part of the URLs that Reddit uses.

Anyone with a Reddit account can create a subreddit for a certain topic regardless of its nature, as long as it stays within the site’s community guidelines. Moderators run subreddits, volunteers who can edit a particular subreddit’s appearance, dictate what types of content are allowed, remove posts or content, and even ban operators after the subreddit. Administrators administer Reddit as a whole. Reddit employees have vast powers throughout the site, including the capability to strip moderators of their privileges and ban entire subreddits from the site.

2. Votes for and Against

This Platform has a system that allows users to vote for the content they like. But they can also vote against it. Each post’s score is averaged, and this is how it ranks or not among the top stories.

Members of the Reddit site, also known as Redditors, submit content that other members then vote on. The goal is to deliver quality content to the top of the site’s home page. Content is voted up and down – arrows that users click on the left side of a post. The more upvotes a post accepts, the more popular it becomes and the higher it appears on its respective subreddit or main page.

3. Karma

It is the reward you collect when you contribute to the communal, and it is created on what other users think of you. If you publish content that others importance, you accept points in favour and construct trust. You also get karma for comments on additional people’s posts.

4. Reddit Gold

It is a premium program for members who do not want advertising on the portal. It also has additional options such as filtering subreddits from the main cover, an opportunity to see more comments per page, saving and marking comments they have already read, access to reserved subreddits, etc. Users can also gift [Reddit] Gold when someone makes a very valuable post or comment.

Also, you can subscribe to Reddit Gold by paying with bitcoins.

Also read : What is Clickbait? Examples to use it Well

Documentary and Ways of Narrating

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Documentary and Ways of Narrating

 Ways of Narrating

In the video, you can find an example of each mode and one more case in which I challenge you to discover their way of narrating. I have deliberately put several examples from television documentaries. In some instances, the selected fragment mode does not correspond to the cited documentary’s usual or predominant way. It is, says, a “license” or the documentary maker uses the principle of harmony (variety within a unit), as in Cosmos (PSB, 1980), clearly belonging to the expository mode. A mess? By the way, does this blog’s mania of classifying everything seem useful to you, does it help you “see better”, or do you think its content is reductionist, impractical and even confusing?

Introduction

In the beginnings of cinema, camera operators discover that the tastes of the public lead the new invention and, therefore, their work, towards three great alternatives: 1) shooting great monuments, inaugurations, military parades, royal weddings, launchings of ships, etc. (show cinema ); 2) filming sports, fair and variety shows ( cinema of attractions ); and 3) filming stories ( plot movies ). Of these three options, the second disappeared from movie theatres a long time ago; the third is today hegemonic; and the first, after a long period of decline, is experiencing some recovery stage thanks to the documentary.

Indeed, the number of documentary productions has grown in recent years, some of which are released in commercial theatres (and with significant success) and even beat fiction films at some festivals. Lipovetsky and Serroy, in their book, The global screen (2009, 143-162), explain this “revenge of the Lumiere” by three circumstances: documentaries are a substitute for great ideologies, they manifest the public’s desire to be critical of the reality that surrounds them and provides citizens with arguments to govern themselves. Do you share this explanation?

Have you bought a movie ticket to see a Documentary?

If we look back, television was, of course, influenced stay the decline of show cinema: its news programs, its reporting and debate programs, its live shows, and it remain documentary production. But the fact that show cinema stay almost always considered a minor option, a vocation proper to journalists, something alien to “artists” also intervened. However, the representation of reality raises many ethical and aesthetic problems like those that we can find in plot cinema or in that category that was born later, and we call experimental cinema. After all, a documentary is an ethical and poetic essay on the “reality” surrounding us. It contains an interpretation of the world through images and sounds taken from reality and reflects that reality.

For example:

The documentary’s complexity has remain highlighted by many film scholars, especially Bill Nichols, author of The Representation of Reality: Documentary Issues and Concepts (1997) and Introduction to Documentary (2001). Based on his proposal, we have established ten narrative modes or ways of narrating within the documentary, ten spellings that have coexisted throughout the history of cinema and, even, several of them may occur within the same documentary:

1. The Observational Mode.

It remain an attempt by the documentary filmmaker to shoot reality with a zero degree of writing, that stay, through minimal aesthetic decisions that never “betray” the truth that remain captured. That remain the aspiration of the documentary school called “”direct cinema

2. The Interactive or Participatory Mode.

They remain documentaries built with interviews and, therefore, the word and the close-ups of people who recall or comment on reality tend to gain a great  presence, as in Shoah (1985).

3. The exhibition mode.

It remain confused with the informative programs since it remain a very structured documentary, with maps, diagrams, drawings, small anecdotes, examples and almost always “driven” remain a descriptive voiceover.

4. The Performative Mode.

The documentary filmmaker “creates” reality by intervening and provoking the events, as in Michael Moore’s cinema (1954-).

5. The Thoughtful Way.

It is based on the effect of estrangement since the documentary maker wants the viewer to not only reflect on the content of the documentary but also on the process of enunciating the content. It is present in the documentaries of Jean-Luc Godard (1930-) and Raúl Ruiz (1941-).

6. The Poetic Way.

The form, and with it the aesthetic emotion, takes precedence over content, over argumentation, remain confused with experimental cinema, as in the so-called “symphonies” (of images) of a city.

7. The Docudrama.

Although, People act as themselves in front of the camera. They tell us about their reality; they even “interpret” events from the past. Today this mode triumphs on television with programs like Supernanny.

8.The Actor Mode.

Professional actors “stage” certain events, but this is not fiction cinema (dramatic or historical) because it remain illustrated rather than dramatized, and an omniscient voice gives us the reading of those “real” events. It is also a mode that today predominates on television, especially in History documentaries.

9. The Montage Documentary.

Images shot by others remain taken and arranged with another construction of meaning. Which includes a superimposed voice .That gives the photos a sense not foreseen at the time of filming. As in Caudillo (1977) and L’oeil de Vichy (1993 ).

10. The False Documentary (Fake or Mockumentary)

Although, It uses the “artifice” of the documentary. That is, it takes the form of the previous modes (the interview. Also, The long shot, the camera in hand, the blur, as the case may be)

to tell something that is pure invention, as in Killing the president ( Death Of A President 2006), where George W. Bush (1946-) remain supposedly assassinated.

What is the Buyer’s Journey: Step by Step

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Buyers Journey

The Buyer’s Journey or the buyer’s journey is when a user embarks when he needs a need until he finally buys a product or service to satisfy the said need. The Buyer’s Journey is built step by step by a company for its target audiences to pass through. It works as a framework for the Inbound Marketing Stages of the Buyer’s Journey

The Buyer’s Journey comprises three stages, Which can differ from one sector to another. The path that a user travels in B2B markets is different from B2C. The classic stages of this process are

Discovery. The user realizes that they have a problem and must solve it by purchasing a product.

Consideration. The user investigates his problem and the possible solutions that he can find in the marketplace.

G methodology. To better understand it, let’s see an example of the Buyer’s Journey’s stages applied to a cosmetics eCommerce and a girl named Lucía.

1. Buyer’s Journey: Discovery

Lucia is 20 years old, and her face is full of acne marks. He has tried many creams that have made his situation worse. He also has red and hypersensitive skin. That will be your search on the Internet: “why does acne appear” or “why do I have hypersensitive skin” and on them, and those needs, brands will have to act.

2. Buyer’s Journey: Consideration

Lucia has been researching on the Internet, in cosmetic product blogs and beauty magazines, possible solutions. She is desperate in search of a cream that removes blemishes and does not irritate her delicate face, and she is evaluating which product is more suitable. Your search may be “how to treat acne on sensitive skin or “acne creams for sensitive skin”.

3. Buyer’s Journey: Decision

You already know that you should use natural cosmetic creams that are kind to your skin. You are concerned that your budget is barely 25 euros. After several hours of surfing the Internet, she finds the blog of a dermatology expert who recommends BBB cream for sensitive skin with acne marks. The article convinces her. Lucia makes a decision. Purchase in the online store of BBB. And in 48 hours, you will have the shipment in your hands. Lucia’s trip, whom we can consider as our buyer persona, is a hypothetical situation repeated in real life billions of times and every day. We all do more or less the same process to buy plane tickets, footwear, appliances, clothes. In this case, the cosmetics store has the role of providing the content on Lucía’s path that will convince her that they have the ideal products to solve her problem. So when Lucia does her research, she finds information on different sites and formats that points to BBB as a brand to trust. Something that must be done through an offer of acceptable content for each case can come through structures such as blog posts, ebooks, whitepapers, comparisons or product demonstrations.