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Webinar: What is it, and How to use it in your Content Strategy?

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Webinar: What is it, and How to use it in your Content Strategy?

A webinar is training content in video format that remains delivered over the internet.

The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with the user remains achieved, creates substantial added value, usually takes three primary forms: conference, workshop, or course/seminar.

Also read: Website Speed: Learn to Test and Make your Page Faster

How do you do a Webinar?

Currently, organizing a webinar is not difficult, as various platforms allow the event to be held and distributed online, such as Google Hangouts or GoToWebinar. The latter is especially suitable for including the webinar in an inbound marketing strategy, allowing HubSpot integration, as we explain in detail in this other post on the subject.

Some Tips to optimize your Webinar

A webinar starts from a relatively simple concept. The lecturer or professor gives a course, talk, or seminar, followed by users (who sign up beforehand), who can communicate with him (by chat, audio, or video). In this way, very enriching feedback takes place for everyone.

To make it more visual, entertaining, and better understood, the webinar can remain completed with outlines, presentations, videos, and other content.

Seven tips to Increase the Quality of a Webinar

To increase its quality and become more efficient when designing, developing, and delivering your webinar, we recommend following these tips:

Define both the main topic and the secondary ones, the objectives, and the audience to which it remains directed.

The webinar should be educational and with a certain degree of formality and entertaining and visual, so it should include outlines and presentations.

Keep the customer’s attention with case studies, examples, and, if possible, engaging anecdotes.

The webinar structure should go from the general to the particular, explaining the key concepts first and then developing them.

Encourage attendees to get involved and participate with questions and concerns, and take the time to respond appropriately to each of them.

A webinar shouldn’t be too long, but it shouldn’t be too short either. An exposure of 40-45 minutes and an additional 15-20 minutes to interact with users is considered ideal.

Don’t forget to close the webinar with a call to action, where the user can download additional information, sign up for other webinars or receive a commercial offer.

Webinar as an The essential element of your Content Strategy

A webinar is still a type of content, with the particularity and advantage that, as it is a different format from the typical article, guide, or ebook, it has the following differential and advantageous characteristics.

The webinar is a different, original and impressive content.

It allows direct interaction with the user (potential customer), which establishes intense and lasting relationships.

By establishing a straightforward relationship with the user (through chats, audio, or videoconference). It is possible to detect their needs and solve their doubts or problems (pain).

It facilitates the explanation of complex concepts, or that should remain qualified.

A webinar is an ideal way to convert to leads. Who will also be most qualified for having shown significant interest in the subject.

A webinar is very flexible, and it allows you to place calls to action to keep in touch with customers. And send them other content and even commercial offers.

An additional advantage of the webinar is that it allows you to reuse the content. We can feed our blog and social networks with quality and different posts with the info generated through it. He can remain cast-off to create downloadable content, such as guides, ebooks, whitepapers, infographics before presentations.

From now on, we encourage you to include webinars in your content strategies. Because it is an affordable format that allows you to take advantage of your knowledge. Or an expert while establishing close ties with potential clients or other professionals.

If you have remained interested in this post, we recommend reading the following entries in our Online Marketing Dictionary. We hope you find them interesting too!

Also read: What is Content creation? And How it Works?

Why Animated Video Is a Great Way to Get Your Marketing Punching Above Its Weight

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Animated Video

Even on a small budget, all firms can produce engaging video content. With animated video, rich content can be tailored to generate leads, raise awareness, and demonstrate products. Best of all, it can be done in a fraction of the time of 3D video to enable you to start reaping the rewards much sooner. 2D video has been a true game-changer that enables smaller companies to join big rivals in video marketing.

Animated video is a great place to start getting your marketing efforts to punch above their weight! Joining the video marketing revolution is not just a bonus – it is almost essential in the digital era. A quick search of your competitors is likely to show that they are already on the bandwagon – and it is vital your firm joins them.

All industries have a finite group of good-fit target buyers. And everyone knows the stats about how much easier it is to retain an existing customer than it is to win a new one. With these things in mind, letting your competitors get too many new customers from well-produced video content is a dangerous game to play.

Getting started with animated video

The first decision to make is what kind of video content to produce. Are you going to focus on short content for social networks that is designed to generate new leads? Will you focus instead on product demonstrations to showcase your different use cases? Or will you produce validation-stage content to convince interested prospects to make the final step and buy from you?

Ideally you need all three types of videos but be realistic and produce a content production roadmap that aligns with your priorities. Positioning the right type of content at different stages of a buyer’s journey will help guide them through the selection process from finding your firm to confirming your credentials to help them.

Animated video can be used to achieve all these objectives. It can also be achieved without the cost, time or complication involved in producing 3D video. Nevertheless, it is important to remember that poorly produced animated video will not be a good look for your firm. With this in mind, the next step is to invest some time into bringing a video production partner on board with a longer-term plan in mind.

Recruiting an animated video agency

You have made the bold decision to go ahead and generate some animated video content for your products – congratulations! This is a big step, and video content will now become a vital branch of your overall marketing strategy.

To ensure your brand is positioned as it needs to be, the next step is to spend some time finding a good partner that provides animation video production services. You can easily make a shortlist with a simple Google search. But once you have done this, the real work starts.

Approach 5-6 agencies that stand out to you and make them aware of your interest in finding out more about what they can offer. Make them aware you are also looking at some other options in parallel – this should help keep them on their toes and hungry for the business. It will also tell them you are serious about moving ahead with video production.

When you meet with your shortlisted agencies, communicate your plans with them. Ask for their advice on how they think your brand should be positioned and test their credentials on topics such as what call to action they suggest using.

Also ask them for some evidence of results their other work has produced. Doing so will ensure you are talking with a video company that is focused on delivering commercial results, and not just the prettiest end products. This may sound obvious, but you are looking to video to drive results, not to win Oscars.

Ask the agencies to see a highlight reel of their previous work. See if they use a different style for each client, or whether their approach is quite rigid. You should also talk to them about what has worked well, and some things they feel they could improve from previous projects. Look for an openness and candid dialogue to see how responsive they are to feedback.

It is also important to establish commercial terms from an early stage. Ask how their contracts work in terms of amendments and post-production work. You should expect at least a few amendments as part of the package.

Above all – enjoy! You have made a wise choice to invest in animated video.

Top Inbound Marketing Tips for Attorneys

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Inbound marketing

Across the USA, there are well over a million lawyers. Each lawyer and the firm they work for is always looking for new clients. One of the best ways to do that is through inbound marketing. This is where you attempt to attract customers by creating value in some way for them.

This doesn’t interrupt your audience at all, and simply provides people an option to deal with the problem they are experiencing. However, while inbound marketing can be incredibly fruitful, it can also be done incorrectly at times and end up costing you more than it’s worth.

In an effort to ensure that doesn’t happen for you, this article is going to go over some of the best inbound marketing tips for attorneys.

Have a Great Website

A great website is all but required for a law firm or lawyer looking to attract more customers online. It will often be one of the first places people visit, so you need to ensure you put some time and work into it. It should look good, be easy to navigate and have all of the information a customer should need to see to decide if you are right for them.

In addition to the site looking good and performing well, it should also be optimized. Be sure to follow this SEO blueprint for attorneys to make your site as high-quality as possible. SEO will help your site rank higher on search engines, which will thus get it in front of more eyes.

Build Your Credibility

Being an attorney, your business often will come from word of mouth. If someone has a good experience with you, they are likely to share it with their friends and family. Because of this, it is crucial to build up your credibility to increase the number of people who consider you.

If you are brand new and have no track record, it will be hard to convince clients that you are right for them, when there are several other options who may have more experience. It won’t happen overnight, but by providing value to clients and website visitors, you can make a name for yourself.

Using social media is another good tool for building up your credibility in a particular community.

Create and Share Valuable Content

Valueable content

Few things are as crucial to attracting more potential customers as creating valuable content is. This could be a helpful infographic, a case study, how-to or informational articles, videos and anything in between. These should educate, entertain or inform your audience, and show them what you have to offer.

Relevant content will help to engage your current clients, as well as reach out to new ones who appreciate the value you are providing to them. This is especially true if it directly addresses their issues or answers their questions. Encourage the sharing of your content as well, as that can only help to increase the reach it achieves.

Ensure You Have a Specialty or Area of Focus

When it comes to practicing law, there are several different specializations a lawyer or firm can have. This could include business law, family law, civil law, personal injury law and many others. While you may be comfortable in many different areas of legal practice, having a specialty can help attract more customers.

Most people are looking for a lawyer with specific skills and experience, so be sure to make it very clear what type of law you specialize in. If you are trying to be an expert in every type of law, it can often lead people to discredit your value and expertise in the type of law they need assistance with.

In conclusion, inbound marketing is a crucial part of creating new clients. By building credibility, having a great site, narrowing your focus and putting content first, you can make sure your inbound marketing efforts are top notch.

The Five Best Free Tools for Social Networks

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The Five Best Free Tools for Social Networks

.If you have a small business or an eCommerce, you will know how important social networks remain in your day today. They allow you to expose your brand to the world, increase its visibility, and if you can create a community around it, improve the trust and credibility of other users.

Even inadvertently, social media becomes a channel for customer service and a platform where you can advertise and boost your sales. So, it is clear that you must take care of your image in them and know how to handle yourself, so it is vital to have the best tools to manage them.

Facebook is still the most used social network of all social networks, followed by WhatsApp, YouTube, and Twitter. Instagram is the one that grows the most in the number of users.

The Five Best free tools for Social Networks

If you want to make managing your social networks a little easier, many tools put it on your plate. They consolidate all your profiles in the same panel; you can schedule your publications or obtain alerts of new comments before your groups’ interactions.
And do you know the best of all? Some of these gears to manage social networks are free or, failing that. They have a more limited free version that you can use without your business problem. Here they are!

1. Hootsuite

The favorite of many Community managers to achieve their social media profiles. Hootsuite allows you to keep everything organized through desktops. In each one of them, columns remain created according to what you want to have on hand at all times, such as the Twitter inbox, mentions, tracking a hashtag, and even your main competitor’s account.

It is one of the highest complete tools, with several plans and functionalities, but a completely free variety is likewise available. You can manage awake to three social outlines, a necessary analytics report, and you consume the ability to schedule emails. I know it remains a limited plan. Nonetheless, it sure is enough to get started.

2. TweetDeck

Another free social media tool that you will love, especially if you manage multiple Twitter profiles. The device’s design is similar to that of Twittercolumns to organize everything. You can select the type of content that remains displayed in each of them: mentions, likes, followers, etc.

Precisely, this columnar design makes TweetDeck an excellent tool to manage your social profiles, and generating them is very easy. Just go to the left administration panel and click on “+ Add column.” Now the different types of columns that you can choose and configure in your way will be displayed.

A new extension has remained released for together Google Chrome, Firefox, and Opera: Better TweetDeck. It allows you to customize your TweetDeck panel much more and add many features that you do not have available in the standard board, including the long-awaited option to “Edit” the already published tweets.

No, don’t get your hopes up. Even in TweetDeck, they show it in quotes because, although it is something that many of us are waiting for, it is still not possible to do it as such, although it does come close to that possibility. Basically, please copy the text in a new tweet, you modify the content and what you want, and it remains republished.

3. Buffer

Buffer is one of the jewels in the crown of this selection of the finest free tackles to manage your Twitter, Facebook, Instagram, Google+, Pinterest, or LinkedIn profiles.

In its free version, you container leave up to 10 scheduled posts on each profile. Unlike Hootsuite, Buffer doesn’t have to write and schedule every tweet manually. You choose the hours you want your tweets to be published daily or weekly, and they will remain in a “queue” until they remain posted. The first time it will be something that you must configure manually will save you a lot of time for the next programming.

If what you are looking for is to save time and dedicate your time to other tasks, I recommend the Buffer extension for Google Chrome. It is instrumental when distributing content on Twitter. , you click on the Buffer icon in the browser, and a tweet remains automatically generated with the title of the post, the URL, and the multimedia content to publish.

4. BuzzSumo

Once you start acting with it, you will comprehend all its potential, both for your social media policy and your content marketing strategy.

BuzzSumo allows you to know the extremely popular gratified in a specific sector or area, so it is an excellent option to select outside content for your communal profiles and interact with your audience, as well as to create your own gratified grounded on it.

Though the free version is a bit limited in terms of the number of daily searches or the filters for search results, it is enough to get started.

5. Over

Unlike the tools that we have seen so far that remained aimed at managing social profiles. Over has a very different but fundamental use for your social media strategy.

With Over, you can easily create images that impact your audience without being a design expert. Or paying a monthly license for some other design software. That perhaps due to lack of time or experience, we miss all its potential.

You will consume at your disposal the appropriate size and arrangement to design. The type of publication you need for each social network: post or cover copy for Facebook, banners or publications for Twitter, post for Instagram. Or, for example, covers for YouTube.

Also read: Content Marketing, a Winning Strategy on the Internet

What is a Media Strategy? How it Works?

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What is a Media Strategy? How it Works?- World Marketing Tips

Media Strategy

The association’s relationship with the media should not be trusted by chance. Nor should we leave it to improvisation or goodwill. We must create a strategy that allows us to access them. The four basic steps to take to make it are those that we see below.

Also read : B-Roll: The Little Secret Behind Almost Every Good Video

1.- Generation of Internal Resources

If the association assumes the media’s relationship as an essential task, it must be clear that things do not happen alone. You must allocate resources to this task, starting from creating a work area responsible for this work. The ideal is to have several people with exclusive dedication. Still, if the group’s size does not allow it, several of its members will take charge of external communication as a priority occupation. In addition to human resources, other necessary resources are a space where you can work and file the documentation, a telephone (preferably with fax), a computer with a printer and Internet connection and minimal knowledge of journalistic writing. Other valuable resources are, for example, the advice of communication professionals, experience in graphic design, photocopier,

2.- Study of Media and Environment

Before starting any strategy, it is necessary to know what we will act on, in this case, the environment and the media. First of all, we must see the society we are part of: its composition, how it manifests itself, what are its myths and demons, what is its structure, how are relationships established between individuals, groups and institutions, what are they? Its communication channels. Everything allows foreseeing how it can react to the messages launched by the association and establish the most appropriate way to get them through.

If the association directs its activity to specific social groups, it will have to produce its study, especially towards them. And if we are going to use the media as vehicles to get our messages across, it was evident that we must know with whom we are playing the rooms. Here are some of the most important aspects to study concerning the
It is the first thing: who are they, what type (newspapers, magazines, radios, televisions, what is their periodicity, where are they and how to get in contact with them. It does not hurt to know which are individual companies and which are part of a communication group. Sending information to a communication medium

Editorial lines

Two are the most exciting aspects to know: the ideology of each medium and its information priorities, that is, the topics for which they have a preference.

Degree of Specialization

The universal information media are focused, and what are they specialized in (professional sectors, age groups, subject matter, etc.).

Social Weight

That is, their ability to influence their environment, to generate an opinion. The four variables that best guide to assess the social power of a medium are: a / the support (radio, press, television; b / the circulation (number of copies that go on sale) and the number of readers in the case of the media or the audience if it is radio or television (it is estimated that four people read each newspaper sold and that per each call to the radio there are 200 listeners); c / the territorial scope of dissemination; and d / implantation in specific social groups or decision centres.

Structure and Organization

These two aspects must be analyzed whether we refer to the medium as a company or as a communication vehicle. It is interesting to know your business objectives or your work organization, for example, to tell if economic benefit prevails over information quality. It is necessary to understand aspects such as the sections or the programming, the weight of the information on the opinion or the publicity, its design and its formats, or prepare the informative material.

The Professionals

It is essential to know the medium’s human team, both in the commercial and journalistic areas. It is not the same to deal with excellent and good journalists as with mediocre or sensational professionals.

3.- Strategy Planning

Before planning actions aimed at the media, we have to take into account a series of points.

Taking the initiative

The association cannot be waiting for the media to approach it. It is the association that must be present in the press proposing topics and sending information.

Establish personal relationships

It is convenient to have people of reference within the media, to know who is in charge of the issues that affect us and to establish some relationship with them. This second takes time and is usually the result of repeated contacts or complicities generated by mutual “favours”.

Insist

Appearing in the media is not easy, but you don’t have to throw in the towel. The association cannot fail to send the information it deems necessary and whenever it deems it appropriate. When you least expect it, you can find your space.

Responding to demands

If a media outlet seeks information, the association must provide it, and if it cannot, it must provide an explanation or alternative. And there are no excuses; If a media calls and does not find an answer, you can forgive it once, twice. But the third time will look for other topics or other sources that offer you more guarantees.

Homogeneity and continuity

The way of construction and presentation of the association’s messages must respond to a series of formal criteria that characterize it and create its style that facilitates its recognition. The use of letterhead with the association’s logo and data. Maintaining the same design in the presentation of press releases, spokespersons’ appointment. Or establishing more or less official information channels is not idle. It is not about creating waterproof information structures but about homogenizing the output of information to reach its destination with an identity mark that denotes seriousness. On the other hand, the relationship with the media must have continuity; it does not end when the association has introduced a note in a newspaper.

Friendliness

Dealing with the media must be correct, without pressure or threats that. With rare exceptions, the association is not in a position to do.

Recognition

It is of little use to get angry because the information that the association has sent to the media has not come out; it is more beneficial to recognize the medium’s collaboration when it is possible to place.

How to Promote your Ebook for free and make it Work

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Ebook

Promote your Ebook

Yes, Amazon indeed is one of the leading platforms for selling ebooks, a gold mine for digital authors. But it is also a cemetery of forgotten ebooks, of titles that never knew a sale, victims of the ‘long tail’ perhaps, or simply because they do not interest anyone. The question is: do you want your book to be one of those?

Also read : Brand Voice – What is a Brand Voice?, And How do you Develop it?

Writing an ebook is just one part of the digital author’s job. Unless you have the backing of a publisher or someone else does it for you, after writing the word ‘End’, another no less necessary task begins: promoting your ebook.

The problem is that many of the tips that are offered to us sometimes do not work as we expect. It may be because our book is not attractive (this post will not help you with this) and other external factors that make life-long advice obsolete. Hence the importance of being up-to-date on the changes in the digital landscape that may affect us.

Write to Promotional Websites or Blogs

As soon as you publish an ebook, it is advisable to concentrate on making it known more than on the sale itself, such as free promotions or offering discounts. Now,  the business of free ebook promotion websites is not what it used to be. Some pages have had to close, and others have to change direction to adapt to Google’s new restrictions on affiliate links and by Amazon. Google wants to remove from the results pages based exclusively on external links and that do not offer original content.

For its part, Amazon is closing in on websites promoting free ebooks by restricting its affiliate program to give paid ebooks a boost. It means that it will not be as easy to provide visibility to your ebook in this way as it was before. In any case, pages like free ebooks can help you give your book the push it needs in its first steps.

As the name suggests, these websites will not promote your ebook if it is not accessible, at least during a promotion like those Amazon allows you to do through its KDP Select program. We advise you to plan the advertising leaving enough time for the website to handle your request. It includes taking into account weekends, etc. Still, if you don’t get the expected response, don’t give up. An alternative is to contact blogs that may be interested in talking about your ebook. This strategy is also advantageous if you already have an ebook published for a long time but want to start a new free promotion to encourage sales.

Launch your Website:

Having a blog about your ebook or related to the book’s subject can give your work a lot of visibility. Think of a reader who sees the cover, interested in the plot, but does not know you. A website can give you confidence and consolidate the reputation of your publishing project. Make sure you have links to all the distribution channels of your ebook. The downside is that if you use affiliate identification codes, Internet users using Adblock on Google Chrome will not see the links.

Publish your Work on Many Platforms and Formats:

Why limit yourself to Amazon when your potential readers are also on Google play or Nookpress? The first thing is to know where our audience is and ensure that our ebook is in all possible channels. It does not mean that you always have to be everywhere. Sometimes you will be interested in being in one place. For example, Amazon offers authors its KDP Select program. They agree to sell their work exclusively on its platform and include it in a library fund in exchange for receiving money for loans made.
These are some of the leading platforms where you can sell your ebook and the main aspects to take into account:

Amazon:

You can benefit from access to a large readership through the Kindle device. The range of profits per sale is 70% if your ebook’s price is higher than $ 2.99 and 30% if it is lower. The KDP select loan program fund is a tempting option. Now, you must evaluate your ebook’s possibilities very well because registering for it requires publishing exclusively in the Amazon store for 90 days. Also, getting your book to be borrowed in the Spanish market is not as easy as in the Anglo-Saxon market because it has much less push at the moment.

Google Play:

Considering that Android, Google’s operating system, has a majority market share in tablets and smartphones, in addition to having the leading search engine as a backup, it is an excellent option to consider. The problem is that Google Play can sometimes apply a discount on ebooks (and not a small one). To prevent anyone from selling a title cheaper than them, Amazon will probably write to you to politely ask you to lower the price, which will impact your earnings on that platform. In short, being on Google Play could be detrimental to your Amazon strategy, according to some publishers’ experiences.

Smashwords:

The main advantage of this ebook distribution platform is being able to publish from the same place in several stores (Barnes & Noble, Kobo, iBooks, etc.), as well as having total control over the prices of your works with benefits of between the 60 and 85% on the price.

Nook press: Formerly called Pubit !, the Barnes & Noble ebook platform is intended as a tool for creating, publishing and distributing ebooks, where authors can write, edit and sell their works from the same place. Profits per sale are 40% for securities below $ 2.99 or above $ 9.99. Between both prices, the ‘royalties’ amount to 65%, slightly below Amazon.

Bubok:

This ‘made in Spain’ book publishing website offers publishing services to publish physical books and ebooks on demand. Although it is focused on traditional publishing, it also allows digital editions. Bubok’s commission is 20% on each sale.

Booktango:

This distribution platform offers authors ‘ royalties’ of 100% of sales. As a complement, it provides you with a series of paid editing services.

Create your Promotional ‘kit’:

Put yourself in the shoes of who will promote your book. What material do you need? Have a series of essential contents prepared, such as a photograph of yourself (that is good), a suggestive image of the book, a press release with a few quotes from the author, etc. Not only will it save you time later, but it will give you an image of professionalism.

Plan your Presence well on Social Networks and Forums:

Social networks are a great instrument to give your project visibility, and remain careful. They are not a direct sales channel. It is advisable to be online long before publishing . The book and publicize your work and professional profile, which will help generate interest later. The most important thing about networks is that they allow us to be close to our readers and interact with them. The same applies to forums. There is nothing worse than interrupting a conversation of interest in a meeting to sell our ebook.

Participants could interpret it as an intrusion, achieving the opposite effect. It remain advisable to use only the signature footer and work on the longer-term interest, for example, posting creative content like this. You can encourage your potential reader participation by previewing information about the ebook, sharing cover designs or experiences from the writing process. One of the best strategies to make living selling ebooks is to plan a multi-instalment editorial project and write at least the first two. In combination with a social media promotion plan, I  can help build buzz and a growing reader base. For example, you can use SlideShare as a means to promote your content.

Take Care of Criticism:

If you want others to promote your ebook, make sure that your part of the work is well done. Not only that the ebook is of quality, but that you attend to the criticisms of the readers and take good note of them. Some say that readers make opinions for readers. But authors can also extract valuable information. For example, if many readers talk about a problem in the book, listening to them will allow you to act quickly and correct it. Of course, there will be bad reviews, some disrespectful. Still, if the work is of quality and corrects the errors rapidly, those comments will be anecdotal among the positive opinions.

These tips will help give your project visibility, but they will not make you millions in three. The extraordinary thing about posting online is that we don’t have to measure success just by the work’s income. Whereas before publishing and distributing a paper book required a significant investment, today it is available to everyone, at least when it comes to money.

Yes, it is true that time is money and that writing a quality ebook requires dedication, but at least now we can make projects with a motivation other than economic reality. The important thing is to set your goal. Maybe you want to write an essay on a topic that interests you with no different motivation than social awareness. The only thing you propose is to generate traffic to a website where you develop more content around this topic. In this case, promoting your book for free or at a low price may be the most convenient option.

Also read :What is Digital Assets Management (DAM)?

How the pandemic is fueling Indian EDTech platforms?

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How the pandemic is fueling Indian EDTech platforms

EDTech – If you have not heard about the recent success of IT solutions and edtech in India, let me fill you in. Recently there is a major pandemic in India and in other nations as well. That made life very hard for many young students who were seeking an edge by going to school. But, they had other options. Some of them chose to stay at home and some of them enrolled in an online school in India or elsewhere in the world.

One big difference is that the students did not have to worry about how to get to class or how to pay for their boarding and lodging. No one offered to help. The same thing happened with students in many parts of the world. They were so used to living in those little boxes that they took no effort to try to adapt to the Western way of life.

In India, this is not the case. The students from underdeveloped countries come here to improve their education. They come from remote areas where access to technology is minimal. Those students who cannot afford school materials can get these at a very low cost. They do not have to worry about transportation or the costs of meals. All they have to do is log on to the Internet and they can start learning right away.

This is one reason why India has been able to achieve literacy rates that are even higher than those in the West. There is less crime and there is less violence. Everything is in balance. When students feel safe to study and there is less violence or poverty in the country, then they tend to think more positively.

IT Solutions

This is one of the reasons that IT solutions in India are doing well. They attract students from places where there is little development. These students understand that education is a basic right of every citizen. They fight for it every day. The government is also supporting this by making sure that the resources are available so that students can have access to top-class education.

The students and teachers work together to make sure that everyone is getting what they want. This is the best way of ensuring that you have access to all the tools that you need. This means that there are fewer excuses for not studying. Students can study any time, anywhere. Also, almost every course is available online from school-level subjects to professionals courses for instance ITIL certification. You just need to search according to your interest for instance search ITIL 4 Foundation training online and you will be provided with a plethora of EDTech platforms providing this training. There is no reason why they should be forced to be in their classes when there is no requirement to be there.

Cost of hardware

The pandemic is helping the EDTech companies by bringing down the cost of hardware as much as possible. This allows the companies to offer lower prices to customers. The lower the price, the more profit they earn. This has been a great help for struggling companies. They can now cut down on costs and still provide high-quality services to customers.

The healthcare workers and students who suffered from the virus should be fully equipped with all the necessary materials. This includes the necessary vaccinations. These people are a big help for helping to clear up the problem. How the pandemic is helping the education industry is because it helps to ensure that students continue to receive top-notch education materials. If students cannot attend class, then they cannot learn. That is just wrong.

This is how the pandemic is helping the education industry because it provides materials that allow the students to not be affected by the disease. This is because most of the school outbreaks have occurred indoors. With the use of mobile devices, this becomes a problem. With a lack of a power source, these devices cannot be used inside. So without the use of electronic boards, papers and pens students cannot study. But this can be fixed.

Education materials and technology

The pandemic is helping the education industry is because of the increase in the demand for educational materials and technology. People all over the world want to get a higher education so this increase in demand helps the companies that provide these materials to meet the demands of students. These companies can meet the demand with lower overhead costs.

As a whole, the students are now more willing to use the materials. The companies need to use these materials to help teach the students about the basics. But before they do, they will need to make them appealing to the students. By appealing to them, the companies can gain the upper hand

Complete Guide: How to use Stock Photos in your Business

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Complete Guide: How to use Stock Photos in your Business

‘.Once you discover royalty-free stock photos or photos . You open yourself up to a whole new world with tons of creative possibilities to exploit for your Business, brand or project. If you are one of those who think that a picture is worth a thousand words, take a look at the stock illustrations. Discover the best strategy to include images that make your website stand out with original content. By buying cheap photos, you can achieve a more significant visual impact on your designs without spending too much. You can find great high-resolution photos at rock-bottom prices in the StockPhotoSecrets Store!  Also, discover the best cheap image banks here.

But the question of how to use stock photos can get a bit confusing at first. And here, we will help you clarify the picture.

It’s exciting to learn that you can get high-quality professional photos to use in your Business for just pennies on the dollar. And unquestionably thousands of ideas come to mind to develop with them: the design of your website, your brand logo, your blog entries, your flyers and brochures, your advertisements, posters and decoration of your store or office, courtesy coffee mugs from your company, t-shirts to give to your customers, prints on products to sell. But is it allowed to use stock photos for all these purposes?

Cheap Stock Photos with Royalty Free License

Before starting, there is an essential point to keep in mind: Each image bank has its custom terms of use for the licenses they offer, and you should always carefully read the license agreement of the bank you use to make sure you understand. The rights that consume stayed granted to you on the photos and the restrictions that apply and corroborate that the use you want to give the images is covered by the certificate obtained.

Most severe and trustworthy image banks that offer cheap photos do so under the Royalty Free License. Besides, though, as we said, respectively, they personalise the terms of use of their images, the license has a basic structure common to practically all of them.

Here we will explain how to use stock photos in your work and your. Business based on these rights of use typical to all banks. Remember: you should always read the complete license agreement of the agency you use!

General Guide to Using Stock Photos

1. Royalty Free License

As we told you, Cheap stock photos usually come with a Royalty Free license, which allows you to use them legally and safely in your designs at a low cost. To learn more about stock photos and where to buy them, we recommend reading our guide to The Best Cheap Image Banks.

The Royalty-Free license is one of the best not only for its super accessible price (you can buy photos for between $ 1 and $ 20 each, and even for less than $ 0.30 with a subscription) but for the great flexibility in rights of use that he offers you.

By purchasing a Royalty Free license on a photo, you acquire the right to use said photo in designs for personal, commercial and editorial purposes, without time limit or geographic restriction. Besides, this license covers the repeated use of the image in multiple different designs, whether simultaneous or consecutive. All this, paying a single flat fee and without ever having to pay royalties or any extra costs.

It’s easy to see why it’s such a popular option: By paying the price once, you get the ability to use a professional, high-resolution photo for as long as you want . As many times as you want, and wherever you want.

2. Standard License

Another significant point to know is that the Royalty Free license has two variants. The main one is known as the Standard license. In almost all image banks, this is the default license that accompanies all photos, and the main prices advertised correspond to it. See here a list of the image banks that offer the cheapest Royalty Free licenses.

The Standard license gives you all the above rights, with two small but significant restrictions:

Copy limit: Although you can use the photos as long as you want and in as many designs as you want, there is a limit to the number of printed copies or digital reproductions you can make of the image. This limit is generally quite broad, around 500,000 copies.

Products for resale: Although you can use the photos for commercial purposes, these refer to designs linked to a business or profit-making activity and not direct selling. The Standard license prohibits stock photos in techniques applied to products you will sell or redistribute to generate income. (This does NOT include when you are a designer hired to develop a design . Or when you design something and then sell it to a single client, more on that later).

3. Extended License

Image banks, however, give you a way to bypass the limitations of the Standard license, albeit at a particular extra cost: the Extended license. It gives you all the rights to the previous one but adds unlimited copies and the right to use photos in resale products.

In almost all agencies, the Extended license comes in the form of a “pack”, including this extra rights battery. Still, in others, each added right is charged as a separate Extended license . Which can increase the image’s final cost depending on your intentions of use.

Other extended rights, such as multiple user rights . Allow you to add more people to the same user account to download and work with the photos.

You can get Extended Licensed stock photos at very reasonable prices at Best Cheap Image Banks.

4. General Restrictions

There are also certain restrictions on the Royalty Free license that are immovable. There are not many, and they are based on common sense . But you still need to know them to know how to use and how not to use stock photos.

Sensitive use: It is prohibited to use stock photos .In designs that refer to society’s sensitive topics. such as violence, racism, discrimination, criminal or illegal activities, etc.

Negative connotation: Regarding photos with people, topics that may result in harmful. Unwanted connotation for the image of the model are also included . Such as serious diseases, addictions, political ideology, sexuality, among others.

Direct promotion or endorsement of products or services: It is not allowed to use stock photos that include models . In such a way that it appears that they are directly promoting or recommending a product or service. You can use a woman’s image to promote a clothing store. But you can’t add a speech bubble where she says that she loves shopping at that store, for example.

You will never be able to use stock photos in these ways in almost any image bank . And you may face legal trouble if you do.

You must bear in mind that sensitive use is mainly subject to interpretation . So, you should consult both a legal advisor and the image bank staff before using a photo for such purposes.

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