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4 Ways to Get the Best Talent to Apply to Your Company vs. Competitors

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talent

When it comes to hiring employees for your company, you want to make sure that you’re hiring the best talent. Hiring the most qualified employees means that your business will be more successful, so you’ll want to make sure that the best of the best will apply to your company. Attracting employees is similar to attracting customers (or clients, if you provide services instead of selling products). You want the most qualified people to work for your company, rather than your competitors or a similar company.

Here are four ways that you can get the most qualified job seekers to apply to your company.

#1: Fine-Tune Your Brand Identity

One of the first things you must do to capture the attention of job seekers (and customers/clients) is to create a strong brand identity. The brand identity of a company is composed of what is seen and what is unseen. This means that your brand identity will consist of your company name, logo, color scheme, and motto— but it should also tell a story at the same time. This brand story should include why you started your company, what your values are, and what you hope your company will accomplish in the lives of your customers/clients.

When job seekers can resonate and identify with your brand identity, then there’s a better chance that they’ll be a good fit for your company. This identity is the face of your business and it builds credibility. It also creates trust with both potential employees and customers/clients.

#2: State Why Each of Your Job Positions Matter

Any company can write up a detailed job description, but what is the bigger purpose of the job position you’re hiring for? Does this position require creatives, innovators, and/or thinkers? The goal here is to let them know that their natural skills and abilities are critical to the success of your business.

It’s also a good idea to let your prospects know that the job presents a challenge. Not only does this weed out those who are looking for an easy job, but it also lets top talent know that they can make an impact— if they’re up for the challenge. When employees feel like they’re being challenged, they know they’re putting in more work and that what they do matters to the company.

#3: Establish Your Company’s Work Culture

Whether employees are aware of it or not, all workplaces have a “work culture”. Work culture refers to the behaviors, beliefs, and attitudes that make up the environment of a workplace. It evolves from everyone within the company, from management to entry-level employees. Management sets the tone for the work culture and employees to follow, so make sure that you know exactly what you want your work culture to be.

Amenities and other office items can help set a tone for your work culture as well. For example, a coffee maker can symbolize you and your employees fueling yourselves with energy to get all of your work tasks done. Or maybe you could use herbal tea instead, symbolizing a more relaxed environment.

#4: Create a Career Site on Your Website

What better way to showcase how great it would be to work for your company than on your website— and yes, your business should have a website. Career sites are a way for job seekers to apply for your open job positions directly on your website. However, the application shouldn’t be the only thing on your career site. This is your chance to explain what new hires can expect if they get hired, and also what’s expected of them as a member of your team.

A career site powered by Activate from NAS Recruitment can help bring qualified job seekers to you— which is why you need a business website. Your business website can do the work for you and bring in both job applicants and customers/clients.

Marketing your company to potential employees is very similar to marketing your business to potential customers or clients. When it comes to customers/clients, the goal is to get them to do business with you over your competitors. This is the same with job seekers, but you also want the best talent to apply to your company, versus losing that talent to another company. Following these four tips can give you that boost you need when the time comes for you to hire more employees.

The Future Of Signages: Digital Wayfinding For Modern Navigation

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The Future Of Signages: Digital Wayfinding For Modern Navigation

Manoeuvring directions in a place can be challenging, and sometimes people need more time to look for a specific location. You could try a wayfinding kiosk; these innovations help people every day.

Digital Wayfinding technology can help businesses, and consumers save time and are more efficient. Apps like Google Maps or Waze are becoming staples for people on the go.

What Is Digital Wayfinding?

What Is Digital Wayfinding_

Digital Wayfinding can help people locate specific places; the earliest application of this technology was with the GPS in a car. Now, you can find Wayfinding systems in several business establishments like airports, hospitals, shopping malls, and even schools.

Digital Wayfinding can help people be more familiar with a location and provide a clear guide for guests. A reliable system with clear symbols and directions will prevent people from getting lost.

Benefits Of Using Digital Wayfinding

Wayfinding kiosks can help develop productivity among businesses and consumers. Here are some benefits of installing Wayfinding kiosks in commercial areas.

1. They Provide Updated Information

Wayfinding kiosks must always be up-to-date with the information they project. Location changes or time delays must reflect on the stall; these details will help keep operations smooth in a commercial space and keep guests aware of any concerns.

2. Digital Kiosks Keep Things Organized

Clear directions on Wayfinding signage can prevent crowds by helping people manoeuvre around an area. People will know where they should go, and this prevents unnecessary foot traffic.

3. Wayfinding Kiosks Are Convenient

People don’t have to waste time looking around an area or asking people for directions. Wayfinding technology quickly gives clear instructions anyone can understand. Symbols and diagrams work together to make an interactive map of a specific area.

4. Using Digital Kiosks Is Environmentally Friendly

Installing digital signs means using less paper to print maps or signages. This method lessens the impact commercial businesses have on the environment.

Types Of Digital Wayfinding Displays

Businesses can use different screen types for their Wayfinding kiosks. These screen designs have various functions and specialties, so companies must know the purpose of their booth when they choose the signage.

Large Screens

These screens are usually LED or LCD, and they use media players. These signs work best for shopping malls and airports; they use the internet to provide updated information, and customers can interact with it.

Small Screens

These signages show basic information like prices, available promos, or operational hours. Restaurants and small shops use this screen and can choose interactive software.

Interactive Screens

The best way to keep people engaged with wayfinding kiosks is by making them interactive; this means people can control the display using a touch screen. Interactive screens allow clients to customise their searches and find specific directions.

How Digital Wayfinding Impacts Businesses

Wayfinding technology can benefit both the client and the business owner. Here are some ways Wayfinding technology helps with engagement:

  • It improves brand visibility – Wayfinding kiosks can help with brand awareness, especially when you strategically know where to place logos and guide people to your location.
  • Increases customer engagement – Providing clear signage with updated schedules invites people to visit your establishment. Guests will know how to reach a place and what to expect when arriving.
  • It’s more budget-friendly – Developing functional Wayfinding technology is more affordable compared to hiring a guide employee. No need to worry about extra salaries or benefits!

Places To Install Wayfinding Kiosks

Digital wayfinding kiosks work well anywhere, but some specific business establishments can significantly benefit from installing these signages.

Businesses

A Wayfinding kiosk in the lobby can help guests find the proper room for conferences, meetings, or exhibits. You can also provide employee contact information to assist your guests.

Outdoor Areas

Downtown areas or open-air shopping centres need Wayfinding kiosks to help people manoeuvre around the room. These kiosks will prevent heavy foot traffic and crowds from people getting lost.

Entertainment Centres and Museums

People can find the appropriate exhibit or kiosk with Wayfinding technology, which will help them save time and feel the area’s full potential. These kiosks will also help them find the closest lavatory or restaurant after the event.

Airports

Large airports can significantly benefit from Wayfinding technology. These kiosks will help people find the appropriate counter and terminal for their flight. Wayfinding kiosks make a person’s travel experience more convenient and comfortable.

Schools

Wayfinding kiosks can help students better navigate through campuses and find their respective classrooms. These people can also find the teacher’s office or administration to assist with any concerns.

Hospitals

Hospital guests can find the appropriate laboratory or room to visit patients. These kiosks can also help the patients or staff with any emergency.

Tips When Developing Digital Wayfinding Software

Digital Wayfinding is a helpful tool to improve movement in an area and assist with marketing. However, companies must provide functional and aesthetic signage to keep people engaged.

  • Colour code – Use consistent colours for shapes, words, or directions. This strategy will help people understand and remember the given information.
  • Align the visuals with your branding – Use visuals, colour schemes, and fonts that align with your brand. These images will leave an impact on your guests, and they provide helpful marketing tools.
  • Use appealing visuals and helpful content – Wayfinding kiosks must be pleasant on the eyes, which is why you should use visuals that help gravitate your guests to the signage. Ensure the information on your stall is updated and provides the helpful content your guests need.

Binance Trailing Stops

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Binance Trailing Stops

Binance offers two types of trailing stop Binance orders: the limit and the vanilla. You can choose between these two depending on your needs. In the limit, you can configure a percentage to trigger a trailing stop. The latter is more useful in volatile markets.

Trailing stop loss orders help you close out your investment without losing too much money. However, you should be aware that a trailing stop does not guarantee a profit. Instead, you are likely to lose money if the price of your stock drops below your set percentage. To keep your risk in check, use a tighter trailing stop loss. This type of stop can be useful during times of volatility, but it can also work in a stable stock.

A trailing stop order is a great way to lock in a profit when the market moves in your favor. You can choose between setting the order to a percentage and to a mark price, or both. Whether you choose a mark or a percentage, the most important thing is to choose an activation price that is higher than the current market price. It can also be beneficial to use a higher callback rate, but this is only recommended during times of high volatility.

With binance, you can also use a trailing stop in conjunction with a take profit or stop loss order. Using this combination of orders can increase your profit potential. For example, you can attach a trailing stop sell order to a Binance futures position, and have it buy a position back when the price reaches a certain level. Then, when the price reverses, the take-profit will automatically be triggered. By combining the take-profit and stop-loss with a trailing stop, you can ride the trend of a rising market to capture maximum profits.

If you are planning to buy or sell using a trailing stop, be sure to calculate the exact percentage that you need to achieve your desired result. This can be done manually, or by choosing the ‘last price’ option. Keep in mind that a tighter stop loss is better in a stable market, while a wider one is ideal for a volatile one.

While the trailing stop is the best known feature of the binance platform, it has more features that can be beneficial for traders. These include the ability to use a leverage up to 125x, and the ability to adjust your order to increase your profit. Moreover, GoodCrypto allows you to set the entire trading strategy with just a few clicks. And with its 14-day free trial, you can try out the app before you pay for it.

Another interesting feature of the app is its ability to cancel stops when they are executed. It can be useful in certain circumstances, and can be used to cancel the worst possible orders in the blink of an eye. Lastly, it is also worth mentioning that it does not freeze your account.

 

Five marketing tips to help you connect with French-speaking audiences

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Five marketing tips to help you connect with French-speaking audiences

Are you ready to wow French-speaking audiences with your amazing products? There are plenty of reasons to do so. France ranks among global leaders in terms of gross domestic product, innovation and economic freedom. FDI flows into France stood at USD 10.8 billion during the first half of 2021, as businesses and investors around the world signalled their confidence in the French economy and business climate.

It’s an encouraging scenario for small businesses. But if you’re planning on engaging French-speaking audiences for your business, it’s time to plan carefully. In addition to all the steps you’ve undertaken to market your business in your native tongue, from market research to lead generation to content creation, you will need to take account of the cultural nuances and local expectations of your French-speaking customers. Follow the tips below to get started.

1. Perfecting your use of the French language 

First and foremost, if you’re planning to engage French-speaking customers, you need to think about how you are going to communicate with them. France is home to more than 65 million people, which means plenty of potential customers, provided you can get them excited about your brand.

Key to this is using French translation you can trust for your website and marketing materials, as well as your product packaging, instructional pamphlets and so on. Every touchpoint with your French-speaking audience requires flawless language.

Obviously, this has a cost attached. How much does a French translator cost? That depends on what type of French translation service you need, but if you budget around $0.10 per word that should give you an approximate cost. Note that if you need a specialist legal translator or medical translator, you should expect to pay more.

What is the best French translation site? This is the obvious question if you’re considering going down the machine translation path. It’s fast and free, which is certainly appealing for many businesses looking to expand into the French market. However, the quality isn’t on par with that which a professional French translator can deliver. As such, if you’re intending to impress French audiences with your brand (which you certainly should be, if you want your marketing to succeed in France), it’s best to use reliable (human) French translation services.

2. Building trust 

French consumers have a reputation for being loyal to brands. That’s both a positive and a negative if you’re trying to tap into the French market. If you can win over customers and impress them with your products and service, then there’s a good chance they will become loyal, long-term consumers of your brand. However, it is likely to take some effort to convince them to turn away from their current favourite brands.

Key to your success here is building trust. That means clarity and honesty in your marketing materials, backed up by a service that delivers what you’ve promised.

3. Demonstrating style and innovation

Of course, clarity and honesty in your marketing doesn’t mean there’s no room for flair. In fact, in France it’s essential.

If you want to win the hearts and minds of French-speaking audiences, it’s time to showcase your sense of style and your commitment to innovation. These should weave through your brand and your operations, from your products to your digital marketing activities. Staid, boring products are unlikely to capture the imagination of sophisticated French buyers. So keep your business exciting and deliver a certain je ne sais quoi if you want to engage your French audience.

4. Plan your local sales and promotions around French national holidays

If you want to get the most out of your connection with French-speaking audiences, you will need to dive into French culture in a variety of ways. One example is getting to grips with French bank holidays, national holidays and seasonal sale expectations.

Let’s take Black Friday as an example. This tradition, where retailers discount goods heavily on the fourth Friday in November, has spread from the US to many other countries. But before you dash you and ask your French translations services to translate all of your Black Friday website promotions into French, shouldn’t you check that Black Friday is observed in France? (It is, by the way, but if you didn’t know that, it emphasises the need to brush up on your local cultural knowledge.)

If you’re planning a big campaign in May, for example, it might be best not to launch it on the first of the month. That’s La fête du travail (labour day), so most shops will be closed and most of your target audience will be enjoying a day off work and most likely off shopping too. A week later, on 8th May, many shops will close again for the Armistice Day bank holiday. Planning your local sales and promotions with foresight of such events will help you ensure there’s no disconnect between you and your potential French customers.

5. Go gently when it comes to your calls to action

Each country has its own level of subtlety when it comes to calls to action. If you’re used to selling your goods to customers in the US, for example, a clearcut “buy now” will suffice. However, French-speaking audiences appreciate calls to action that are a little less direct – “order here” or “treat yourself today” might be more suitable.

Final thoughts

With Mexico expected to fall into recession along with the US and numerous other countries in 2023, it will certainly be time to think creatively about possible opportunities to expand and grow your business overseas. If France is one of the countries that you’ve set your sights on, then incorporating the above tips into your marketing activities will certainly increase your chances of success. Be sure to remember the fundamentals too – undertake market research to analyse appetite for your product, review the competition and undertake some keyword research in French (French translation services can help with this) before you move ahead with marketing your business to French-speaking customers.

 

How To Reduce B2B Marketing Spend And Still Get Stellar Results

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How To Reduce B2B Marketing Spend And Still Get Stellar Results

Marketing is a crucial component of business-to-business (B2B) companies because it boosts sales by helping you reach your target customers. In addition, promotional efforts can also raise brand awareness, which allows you to stand out from your competitors who sell similar offers. Furthermore, you can use this initiative to cultivate strong customer relationships, leading to repeat business and referrals to qualified leads.

However, most marketing campaigns will cost you a lot of money. Your business needs to spend on advertising and marketing campaigns so you can attract more prospects and increase sales. Aside from that, you won’t even know if your efforts generate the best results, so you might continue to waste funds on the same ineffective initiatives.

Fortunately, this article provides five tips for minimizing your B2B marketing costs without sacrificing excellent results.

1. Targeting The Right Customers

You can spend lots of funds on marketing, but you’ll waste your efforts if you’re not targeting the right audience. Knowing what will work best for your business isn’t accessible if you have too many options. As a result, you will waste your time and financial resources on poor tactics that don’t bring in new customers or help you retain existing ones.

When targeting customers, you must look at your customer base or database and break them down into segments based on their demographic and psychographic profiles. Also, remember that you must distribute segments based on similar client characteristics, such as age group and business needs. After that, use B2B content syndication to identify prospects in purchase mode so you can save funds in chasing inactive and out-of-market buyers.

2. Finding The Most Effective Marketing Channels

The key to an effective marketing campaign is identifying the right audience and effectively communicating with them. The challenge is that when you’re not using the proper marketing channels, you might be discouraging audience engagement. So, you must know what your target customers frequently use to communicate with their favorite brands. Once you do so, you can introduce your offers to them.

For example, if you’re advertising on Facebook, but your target market is more likely to be on Instagram or Pinterest, then use those channels instead of Facebook ads alone. This strategy boosts brand reach to ensure more online users see your content. Also, you will avoid harming your reputation by showing up as irrelevant ads in front of people who aren’t interested in what you sell.

3. Repurpose Previous Content

Repurposing previous content is a great way to leverage your efforts, increase brand awareness and improve your search engine rankings. With this strategy, your customers will feel like you care about them more, knowing that you’re willing to go through the trouble of bringing back old content. In turn, you will build trust and loyalty between you and your customers, which is essential for ensuring the growth of your B2B company.

For instance, if you have an old blog post well received by your web visitors, you can turn it into a video or infographic. Next, you can take that content and publish it as a guest post on another site to reach a larger target audience without crafting other content. Thus, your marketing team can focus on promotional initiatives to encourage your clients to buy your products or services.

4. Recognize High-Performing Marketing Employees

Your top-performing employees need recognition for doing a job well. When you don’t recognize high performers to motivate them to continue performing well, they will likely leave soon after that. As a result, you need to hire new employees and repeatedly undergo the training process. Aside from that, you will miss out on those employees’ knowledge and experience when promoting your brand.

To keep costs in check, you must recognize the people producing excellent results. For example, you may send out an email thanking them for all they’ve done throughout the month and letting them know that you appreciate all their hard work. Alternatively, you may invite them to meetings with senior management to discuss how they contribute to the organization’s success.

5. Nurture Relationship With Customers

While it can be tempting to focus on acquiring new customers, nurturing your existing customer base is essential. This innovative marketing strategy includes activities after the initial sale to deepen the relationship between your organization and your clients. As a result, you will invite them to return to your store, which increases your revenue.

To nurture customer relationships, you should provide excellent customer service by offering incentives for repeat purchases. Next, you may build a sense of community among clients by sharing valuable information about how they can help each other. After that, you should also send personalized messages via email to receive more responses from them while making them feel special.

Key Takeaway

As a modern B2B owner, you must prioritize brand promotions without spending too much money and affecting results. Therefore, you should consider following these five strategies in reducing B2B marketing expenses. Once you do so, you can reach more customers, boost employee engagement, and create a positive brand image.

 

Cost-Saving Options for Printing Magazines UK

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Cost Saving Options

Cost-Saving Options: Print orders, in many cases, are now more specialist, high-end publications involving more creative differentiation as a result of digital replacing traditional media as the dominant format for mass consumption. For print customers, this can make things more difficult by expanding their options and possibly increasing their costs as well.

However, a beautiful print doesn’t have to be expensive. With a little knowledge and the right level of help from your magazine printing company, you may be able to find the simplest parts of your publication where prices can be cut. This will allow you to put money toward the parts that really make a difference.

The suggestions outlined in this article are meant to make you a more knowledgeable print buyer who is better equipped to deliver exceptional print work without hurting your profit margin.

Think About Printing in 16pp or 32pp Sections

Typically, printing machines use plates that create 16pp pieces. Smaller print runs, such as 4 or 8 pages, require more plates, which increases production costs and lengthens the run. Therefore, it is wise to limit yourself to portions that can be divided by 16.

Independent publications in particular should find this interesting because they frequently vary the paper stocks used in production to denote changes in tone, format, or theme.

Think About Printing Some Parts in Mono

Another tool at your disposal for dividing portions of your magazine or replicating pictures is experimenting with colour, or in this case, the lack of colour. Costs can be greatly decreased by lowering the number of inks featured in your print. Around 20% can be saved when printing in mono instead of four colours. About £700 could be saved if around 75% of the pages in our sample title were printed in monochrome.

Emboss or Laminate as Opposed To Using Textured Stock

Adding tactility to the cover is a necessary requirement for all different kinds of print, whether that is catalogues, marketing brochures or magazines. The use of textured materials is a cheap yet straightforward method. By laminating or embossing, you can also add texture.

The use of materials with texture can lead to more issues than just a big expense. Because of the paper’s uneven surface and a lengthier drying period, these stocks may produce inconsistent print reproduction. With significant cost and print time savings, embossing or applying a textured laminate over untextured material can more reliably achieve varied consistencies. In comparison to using textured stocks, you may anticipate saving up to £1,500 by the use of embossing and lamination on a run of 2,000 copies or more.

Print on Tinted White Paper

Cream stocks are becoming more frequently used to convey a sense of opulence in independent periodicals and catalogues. There is no doubt that coloured stocks sell for a lot more money. One way to reduce the cost of printing these publications is to select white paper and then add a tint that is cream to the finished print. As the image prints onto a background that is neutral, it not only provides a chance to save money but also enables more accurate colour reproduction. Printing on a white material that has a tint as opposed to cream stock might reduce your paper expenditures by as much as 50%.

Order Any Bespoke Sizes You Require Directly From the Vendor

Paper, especially that produced for common printing sizes, is often all that paper retailers carry (e.g., A4 or A5). They can typically meet your request for a custom size, but there will usually be a supplement. You can request that the paper be produced in a custom size for publications that are printed in larger quantities. Direct ordering from a paper mill with plenty of lead time helps lower waste costs, which is advantageous from a financial and sustainable standpoint. For instance, by permitting the manufacturer to print in the ideal size for folding rather than utilising paper generally used for standard-sized items, you can cut expenses by 9% on a 270 x 210mm 116pp magazine.

It’s important to note that because the paper mills need a minimum weight of 3 or 4 tonnes to make the customised material, this advice only applies to longer runs of at least 4,000 copies. Additionally, they demand at least three weeks’ notice.

The tips outlined above are just a few of the ways you can reduce printing costs for your publication, and hopefully they will prove useful.

How To Retarget Real Estate Customers Through SMS Marketing

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How To Retarget Real Estate Customers Through SMS Marketing

SMS marketing is the need of the hour for real estate marketers. A successful text message retargeting campaign leverages the power of SMS marketing to reconnect with existing leads and engage the audience to boost brand awareness, conversions, and sales.

A reasonably large number of real estate agents are unaware of the true potential of SMS retargeting. And while the concept might sound intimidating at first, the strategies are relatively straightforward.

Businesses not investing in real estate text message marketing strategies miss out on an incredible opportunity to generate additional leads. A robust text market retargeting campaign can help real estate agents boost conversion and sales.

_ A House for Sale

How Does SMS Retargeting Work?

A retargeted campaign is aimed at an audience already familiar with your brand. Since they previously showed interest in your real estate business, you can send them a personalised ad to try and grab their attention again.

For instance, a prospective homeowner previously visited your website looking for rental properties nearby. They see a property with a two-car garage listed at $2,750 and spend considerable time interacting with the ad. You now have their requirement (two-car garage), budget, and approximate location.

Use this information to find properties that suit their requirements and send a retargeted SMS. The potential customer sees your ad and contacts you without skipping a beat. After all, you just sent precisely what they are looking for. This is what SMS retargeting is all about.

How SMS Retargeting Can Help You Land New Clients

SMS retargeting exposes your business to customers, improving brand visibility and awareness. As people continuously get helpful information, they feel connected to your brand. Therefore, the next time you approach them with a business proposition, they are inclined to trust what you offer.

Retargeting potential clients who know your business helps save time and money as you only chase people interested in buying or selling a property. Personalising your messages is the key to success here. Remember, there is a fine line between persuasion and intrusion. Don’t go overboard with your ads.

Top 5 Real Estate Text Message Campaign Ideas

There are several novel SMS marketing strategies for retargeting clients. Let’s walk you through the five most popular tactics used today.

Schedule an Appointment

While you can schedule appointments via email or voice call, text messages are more personal and have a higher chance of delivering the message due to an impressive 98% open rate. You can also send follow-up texts, so clients don’t forget about the meeting without encroaching upon their personal space.

Send Event Invitations

Hosting real estate events is a significant challenge as the organisers must consider several factors. SMS marketing can reduce the workload considerably by automatically sending mass invitations. Use text messages to target prospective buyers instead of hoping they read your emails or answer your calls.

Show Open Houses

Like most other industries, real estate agents must capture the client’s attention to get them to loosen their purse strings. And open houses are the best way to do it since they offer a chance to explore the amenities in person. Send personalised texts to potential buyers with pictures of the property or a digital flyer to get their attention.

Send Updated Listings

As real estate agents, you must always stay at the back of your audience’s minds. Since text messages have a higher conversion rate than email, you can keep clients informed of the latest property listings. Create text message retargeting campaigns based on personal preferences and make their lives easier.

Follow-up with Clients

A real estate agent’s best friend is good timing, as late replies can lead to lost revenue. Hence, minimise delays by following up with potential clients periodically. Text message campaigns remind home buyers of limited-time offers and best deals. This way, you can leverage the powers of SMS marketing to increase conversions.

How to Start an SMS Retargeting Campaign for Your Real Estate Business?

If you’re like most entrepreneurs, you don’t want to waste any time while retargeting clients. Time management is one of the most vital skills for business owners, and here is an interesting article about the top 4 things every business owner must know.

With that out of the way, here is how to start an SMS retargeting campaign for your real estate business.

Know Your Audience

The more information you have on the audience, the higher your chances of convincing them to buy from you. Shortlist their requirements and pain points to create your ideal client persona. This should make your life easier while creating personalised content.

Give Them What They Want

SMS retargeting campaigns must be designed around the client’s demands and expectations for the best results. Since you are already aware of what prospective home buyers are looking for, create personalised content around their expectations.

Include a CTA

A well-crafted CTA can lead the audience down your desired path. After all, the entire purpose of SMS retargeting is to convert leads to customers. Let them know what their next course of action must be.

Conclusion

Retargeting real estate customers with SMS is all about increasing your brand visibility and conversion rates. A successful text message retargeting campaign will generate leads and increase operations. In this article we have explained how you can attract the attention of your existing customers with the help of SMS marketing. If you follow these steps, it is inevitable that you will succeed.

5 Reasons Video Is King Of Digital Marketing

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5 Reasons Video Is King Of Digital Marketing

In the realm of digital marketing, you’ve probably heard that content is king. But in terms of content, video is considered the most effective type. This makes video the king of digital marketing.

As a powerful asset, businesses of all sizes should be using video to its fullest potential. If you need the facts, then here are some of the biggest reasons why video should be unequivocally used in your overall marketing strategy.

1. Video Commands Attention

1. Video Commands Attention

In a busy digital world, so many things are fighting for a consumer’s attention. And there’s only so much attention to go around. Being able to capture a user’s attention in just seconds can be difficult. However, an effective video can help you do just that.

Since video uses both aural and visual stimuli, it’s far better than static advertisements in capturing a user’s attention. While a user may stop to look at creative photos, videos are known to hold attention up to 5x more than still photos.

That said, the first few seconds of your video should be creative and compelling enough to make a user stop scrolling and focus on your content. In this case, you want to hire an expert video agency like Rockmans Creative Media to create high-end business video content that instantly attracts attention.

2. Video Can Explain Things Better

If a picture is worth a thousand words, how much more does a video convey?

A video can provide more information than text or photos when launching a new product or service. By showing users how your services or product works, they’re more likely to have a better understanding of the products or services. You can even add subtitles to the video to help make it easier to understand.

In addition, if you’re trying to explain difficult concepts, videos can make it easier. For instance, creating animated videos can bring these difficult concepts to life that no live video or text can. Animated videos are the perfect combination of simplicity and entertainment. Plus, they work.

3. Video Improves Leads, Conversions, And Sales

Video can significantly improve your business’s revenue and bottom line. Video is a brilliant investment that helps in generating leads. Over 80% of marketers revealed that they have experienced increased leads when they’ve included videos in their marketing strategy.

Furthermore, simply adding a product or service video on your website’s homepage or landing page can boost conversions by up to 80%. Over 80% of marketers also said that video positively influences sales. Since videos can increase users’ understanding of their services or product, it impacts their buying decision. A report shows that more than 70% of people who watched an explainer video subsequently bought the product or service.

4. Google Loves Videos

YouTube is one of the most popular platforms on the web that primarily caters to video content. But what’s best is that Google owns YouTube. This is extremely beneficial for digital marketers in improving their SEO rankings.

In general, a key part of every digital marketing strategy is optimizing search engines, primarily Google. Since Google owns YouTube, there’s a significant increase in how much videos impact your search engine ranking. Google prioritizes ranking pages with video, especially one from its website, for a myriad of keywords. This means that pages with videos are more than 50x more likely to rank in the top results than those without one.

Plus, videos tend to go viral, racking up staggering amounts of backlinks, traffic, and other SEO-related requirements with way less effort than tactics such as guest posting.

5. Videos Are Shareable

Highly shareable on different platforms, videos consistently outperform other content, particularly text-based posts, on social media platforms. A report shows that video is up to 40x more likely to be shared on social platforms than other content. This is because the average human processes visuals faster than text.

Besides, social media also encourages video content with features like live video, stories, and reels. This provides you with more opportunities to showcase your brand and engage your customers. In addition, followers who share your videos on their profiles can significantly boost your marketing efforts, introducing you to new potential customers and ultimately increasing brand awareness. Plus, when users share your videos, it signals to others that you’re a reliable and trustworthy brand.

Take Away

All this says one thing– video is the present and the future of the digital marketing space. So, if you’re not yet using video marketing, you need to start immediately. Video marketing is one of the most effective ways to reach your target audience in this digital area and provides the most impact on your viewers, ultimately helping your bottom line.