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What does a business litigation attorney do?

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What does a business litigation attorney do?

Owning and managing a business can be a great way to earn a living. Those that are in the business world will find that there is a lot of opportunity for success, but it is also quite competitive at times. Due to the heightened competition in many industries, there is always a chance that a business could be involved in a legal dispute. If you are involved in any type of professional business dispute, it is important that you retain legal support. In many cases, hiring a business litigation attorney is a practical necessity. A business litigation attorney can offer various legal services that will help ensure you are properly represented and receive the best outcome possible.

Legal Support in Variety of Situations

A business litigation attorney is responsible for looking out for their client’s best legal and business interests. Ultimately, your attorney will provide you with legal support services to help in various disputes. There are several forms of legal disputes in particular that your attorney can help with.

Contractual Disputes

One of the most common situations in which you will want to hire a business litigation attorney is if you are involved in a contractual dispute. Business contracts are written up and agreed to by all parties involved. Generally, they outline responsibilities and rewards that each party will receive. If any party is not holding up their end of the agreement, it could result in the need for further legal action. Your business litigation attorney can provide support in these situations.

Shareholder Disputes

When a company continues to grow and become successful, it will eventually need to raise more capital. This can be done through both the private and public markets. In these cases, there will be various shareholders involved and each member will sign some form of agreement stating their rights. If a shareholder feels they are not being treated fairly by others, it could arise in a dispute that will be handled by your business litigation attorney.

Employment Legal Cases

As a company grows, it is going to need to bring on more support to help manage and run the business. While quality employees can help to improve a business, hiring also comes with the risk that you could be named in an employment law case. If you are involved in an employment legal case, which can include claims of wrongful termination and other challenges, you will want to receive the legal representation provided by a business litigation attorney.

How a Business Litigation Attorney Can Help

If you are going through any type of legal dispute, it is important that you have proper legal representation. A business litigation attorney can offer a variety of services that will help ensure that you are properly represented.

Consultation on Case

If you are going to hire a business litigation attorney for help with a legal challenge, the first thing they will do is provide you with a consultation on your case. Any legal case today can come with various complexities based on the agreements signed, the legal accusations, and other factors. Your business litigation attorney will start by providing you with a full consultation on your case. This will include having them review the materials, give you insight into what the next steps look like, and discuss an appropriate legal strategy.

Dismissal or Settlement Discussion

Depending on the situation, your attorney will next attempt to have the case dismissed entirely or reach a settlement with the other party. If the case appears to be very frivolous, your attorney could help by appealing to have the case dropped entirely. If there is validity to the claim and the other party incurred a loss, your business litigation attorney can help you reach a fair settlement. In these cases, it is almost always better for all parties to settle out of court.

Mediation and Arbitration

If a fair settlement cannot be reached, the business litigation attorney can next help with mediation and arbitration. Typically, mediation is the next step and will involve having a third-party mediator review and discuss your case. They will then work to come to a fair conclusion and negotiate a settlement agreeable by all parties. If the case goes to arbitration, the third-party arbitrator will make a final and binding decision on the case. In either of these situations, having a business litigation attorney by your side is helpful. They will provide the support needed to present and deliberate your case with the other parties.

Civil Trial Support

In some more significant cases, going through mediation or arbitration may not be appropriate. In these cases, the claim could end up going to a full civil trial. If your case does go through the civil court process, you will always want to ensure you have an attorney by your side. Your business litigation attorney will provide all the legal support you need during this process. Generally, this will include helping you build a case and present it in court. They will also handle any cross-examination and discussions with the other parties involved. Your legal support can also offer any support needed to appeal a decision either by the court system or arbitrator.

Being involved in a legal dispute is a stressful situation for any business. As you are looking to hire a Houston business litigation attorney, you should speak with the team with the Weisbitt Law Firm. The legal team with the Weisbitt Law Firm can offer you any of the legal support you need if you are involved in a business dispute. This can include offering a full consultation, managing the mediation or arbitration process, negotiating a settlement, or even presenting and deliberating your case in court. This can help ensure you receive the most favorable outcome possible for you and your business.

 

Brand Storytelling – How to do it right?

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Brand Storytelling – In the age of Artificial Intelligence, people still prefer to approach a brand that provides them with a human experience. One very effective strategy for giving the user the same is through brand storytelling. Brand storytelling is a narrative of their journey as a brand crafted to convey their values, vision, and core.

Why tell your story anyway?

Why would a brand want to waste their time conveying a story of their journey while they can use it on their actual work? It is because the role of a brand is to connect with its audience. Brand storytelling has become an optimum way to build that connection. Every brand strategy agency suggests that one of the best techniques to humanise the user experience is to lay out their brand story. Not only does it engross your audience, but it also brings a touch of authenticity and a sense of trust. It is psychologically recognised that the human brain inflicts emotion and holds more attention to a story. Hence there is a guaranteed increase in your audience engagement if you have your brand story right.

How to get your brand story right?

Narrating your brand story is one thing but curating it compellingly is another. While brand storytelling is a great strategy to increase your user interaction, it is necessary to do it the right way. So to bridge the gap, here are some steps you should keep in mind to get your brand story right:-

1)  Have a deep understanding of your own story

When you have a comprehensive understanding and knowledge of your story, you will be capable of delivering it more effectively. Hence, highlighting your core is crucial. Have a solid idea of the vision, mission, and scope of your brand. Decide how you want to come across in the market and make sure your story exhibits the same. Evoking emotions in your audience plays a significant part when it comes to brand storytelling, which can be achieved if you know your own story well.

2) Delivery of your story

You must have faced challenges when starting the brand that you overcame. Now, that is something that should be kept in mind while narrating your story because it is what humanises your story and makes it unique. Every powerful story has three main components:

  1. Objective: The objective should cover what aim and goal you had when you started as a brand.
  2. Roadblock: This should cover one of the greatest obstacles you faced as a brand. Showcasing the obstacle you faced will give a sense of trust to your audience that you have undergone challenges and have the experience and ability to handle the same.
  3. Breakthrough: How you handled and solved your greatest obstacle is a great way to exhibit your brand’s problem-solving skills developing a faith that your brand is capable of solving your audience’s problems too.

3) Keep your audience in mind

Your brand delivers your product to your audience. Hence make sure the tone and format of your story is something that will resonate the best with them. The goal of brand storytelling is to invoke a sense of trust and engagement from their end. They should be able to very clearly understand who you are, what you do and what future and scope you have. The story should create a better user interaction to increase brand growth.

4) Add your branding

Since it is your brand, the story should truly reflect the personality and voice of your brand. Personalising your brand can be achieved by revamping your version. Articulate what your brand poses and sounds like in the market, and make sure to involve that in your marketing collaterals. A great way of doing the same is through displaying visuals that evince what your brand is about.

5) Correct tools for sharing your story

Once you have curated a well-formatted and perfect brand story that truly shows who you are, an important aspect is the way you share it. At the end of the day, it should reach your target audience. The brand story is supposed to be spread exponentially till it gets to a significant proportion of individuals. To attain this, the right marketing tools should be used.

Here are some central tips to keep in mind while sharing your story;

  • Use an optimum format for sharing your story. It could be in the form of emails, blogs, visuals, videos, etc.
  • While sharing your story on your website, make sure it is optimised for SEO
  • Make use of the social media platforms to share your story

Conclusion

A brand story adds a sense of completion to your brand. From generating better leads to creating recognition, it adds value to who you are. Correct strategies can provide growth to both your brand and your audience. Since a complete guide for the same is handy to you now, you can grasp the opportunity to grow in no time.

Also Read: You Need This Financial Safety Net Now

Starting A Wholesale Full Spectrum CBD Oil Business

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worldmarketingtips
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Starting A Wholesale Full Spectrum CBD Oil Business

Cannabidiol is becoming more popular, and we credit the industry’s research and development for bringing all of its advantages to the market. As a result, the CBD industry has become increasingly competitive and saturated. Entrepreneurs and businesses throughout the country have been racing to capture a piece of the CBD market as it continues to grow at a rapid speed.

Nonetheless, producing healthier and more productive products is easier with the advantages that cannabidiol provides. Even you, as a consumer, can enter the CBD market. Everyone can profit from buying hemp wholesale since they will never run out of their preferred strain. When you purchase weed from a wholesaler, you can keep your expenses lower than they would be if you purchased it at a retail store.

If you’re interested in venturing into cannabidiol products, you’ll probably need to invest and learn about your deal. Thereby, you’ll have been left wondering: How can we establish a significant presence in the booming remedy market? How will you ensure that you’re reselling a kind of high-quality product? The truth is, you must learn about your product first.

What Is CBD?

CBD, short for cannabidiol, is a naturally occurring substance in the Cannabis sativa plants, commonly known as marijuana and hemp. Unlike its relative compound, delta-9-tetrahydrocannabinol or THC, the psychoactive component in marijuana, CBD is not psychoactive and is believed to be well-tolerated by humans. Nevertheless, most hemp-derived products today still contain THC for their potency. As long as it is present in small traces (0.3% in dry weight), it is safe and won’t get you intoxicated.

Along with it, cannabidiol has been known for being therapeutic. It comes with several health benefits. Studies show that it can help control seizures, reduce anxiety, and for relieving pain and inflammation. Cannabidiol users also say that using oil in their regimen can help them achieve a good night’s sleep. Additionally, because of its anti-inflammatory properties, it is thought to be beneficial for our skin, as well.

There are multiple cannabidiol products in the market, making it one of the most sought natural remedies by people. It is commonly found in gummies, capsules, and oil— being the most widely used form of cannabidiol.

However, most cannabidiol products aren’t regulated by the FDA. That is why it is crucial to buy from a reputable supplier when doing business yourself. When doing a wholesale CBD oil full spectrum business, one of the perks is you can choose the best of the best brands to choose from. You can check for quality assurance and see if they’ve been third-party tested. This will give you the confidence to resell the best product you have to offer to your customers. 

The Different Types Of CBD Oil

cbd oil

If you’ve ever used or considered using CBD oil, you’ve probably come across the terms full-spectrum, broad-spectrum, or isolate on various products. You might wonder where you should start and the difference between the types. When selling your own CBD oil, it is vital to know the features of each to understand what you’re going to tell your customers. Recently, the full spectrum has received recognition for its potency and effectiveness; here’s why.

1. Full-Spectrum

Full-spectrum CBD extract is a whole plant extract. It contains all 100+ cannabinoids, even tetrahydrocannabinol, found in Hemp. With the combination of these compounds, they produce an entourage effect. This effect (link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7324885/) means that you’ll be able to reap the maximum benefits of the product because CBD works better when combined with other substances.

Moreover, although this type has traces of THC, it is not potent enough to cause any psychological effects. The oil undergoes cannabinoid extraction and filtration in a full spectrum extract. None of the cannabinoids or other chemicals is removed; instead, contaminants that may reduce the product’s potency are removed. On top of this, these are federally legal and will always include less than 0.3 percent THC.

Cannabinoids are known to have therapeutic effects. Terpenes in the cannabis plant, for example, are can reduce inflammation. Other cannabinoids contained in whole plant extracts are suggested to boost the product’s overall advantages.

2. Broad-Spectrum

It works pretty much the same as full-spectrum. It contains all the cannabinoids present in hemp except for THC. Despite this, it also produces a sensation, better known as an “entourage effect” as it contains other cannabinoids and terpenes alongside CBD. Thus, these may also have heightened effects.

Moreover, although the THC is removed from the product, it may still contain trace amounts. This may appear to be a good thing, but it actually dulls the product’s effects, causing users to take far higher doses and reaping fewer benefits than the full spectrum.

3. Isolates

Since CBD isolate contains only cannabidiol and no other cannabinoids, terpenes, or beneficial fatty acids from the plant, it is an absolute cure oil. Isolate is usually sold as a crystal or powder, though some brands also offer it as oil.

Moreover, it is created using the same extraction method as other CBD oils. The difference is that the CBD is filtered out once the cannabinoids are extracted. It next undergoes a cooling process known as winterization, which eliminates all remaining chemical components.

The advantage of this is that it is incredibly potent, and just a tiny amount must evoke its effects. It is recommended for improving insomnia because it works well as a sleep aid and can make you feel weary afterwards.

What is Content Curation?And How it Works?

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What is Content Curation?And How it Works?

The term “content curation” refers to the method of collecting and presenting different content to others. Content curation plays an important role in content marketing strategy, allowing even the smallest teams to distribute content continuously without always having to write it. As far as readers are concerned, this content has added value, as the content has been carefully selected and contextualized with the appropriate comments.

What is Content Curation?

What is Content Curation_

Social media started implementing content curation even before this concept was used as such. The options to “Like” and “Share” content from the Internet confines are key elements of social networks. On Facebook alone, users give several million likes per minute and share more than a billion messages a day: one click is enough to spread the content in a dizzying way. The online platform Pinterest has turned this idea into its business model, to the extent that at no time are users expected to publish their content, but rather that, on the contrary, they can collect their favourite images, relevant information or blog posts. They have discovered on the Internet in the boards organized by subject.

Content curation goes in the same direction. Here the sellers also become distributors who disseminate articles, infographics or videos of interest to their target audience through different channels. Mainly, and pleasing the example of the art curator, the normal thing is to visit museums and art galleries to get closer to the artists’ work. Museums offer a wide selection of works by various artists, whether on a specific subject or simply the highest quality. Such as the reasons for selecting and information about the conception of the work and the artist. In the context of a marketing strategy, this means that the content has to be redistributed and has to be crafted. A) Yes, he selects content and comments on it at some point to later present it to his audience, in the same way as a curator in a museum.

However, on the Internet, it is important to filter the content. Too much information means that a carefully curated range is worth more than an additional contribution on the same topic. A good content curator helps your readers keep an overview and access information more easily.

Why Should Content Curation be Implemented?

Creating your content is still as important as ever. In other words, content curation is not about giving up content creation entirely but rather about adapting it and including it in projects’ content and online marketing strategies. With content curation, you expand the range of information, offering your customers more than your knowledge and experience. Here are some of the reasons in favour of this online marketing tool and the few against it.

Pros

Content Dissemination

For online marketing to work, you need to publish quality content regularly. However, especially for freelancers and small or medium-sized businesses, balancing quantity and quality can become a problem. Whoever is in trouble because the deadline (self-imposed) is about to expire surely will not be able to devote enough attention to the quality of their texts, images or videos. The content curation aims to solve this problem. This way, you can spend more time producing to provide your audience with quality content from other sources.

Channel Strengthening

Many companies use social networks to spread their content. Because if you use Facebook only to present your blog most recent article. Your audience will have very little reason to visit you on this social network, which can also happen with the blog, your company, your newsletter or your RSS feed. Now, if you use your social platforms to curate content, you are automatically offering added value to your audience. Thus, your Facebook page, Twitter account or Google+ profile can become important focal points to which users looking for information on specific topics will turn.

Positioning as an expert

Presenting informative technical articles gives the impression that you know what you are talking about and are therefore an expert on certain topics. In the same way, content curators can also demonstrate that they have subject matter knowledge. The careful selection of articles guarantees, on the one hand, that they are always up to date and, on the other, that you know exactly what is important and interesting for your readers. Comments are also powerful tools to position yourself as an expert because showing a clear and transparent position indicates that you are fully engaged with the subject.

Timely response to trends, news, and events

In some sectors, communication takes place daily. Now, if you overlook a change because you are still working on an article about past events, it is very expected that you will disappoint many of your clients or readers. Content curation, meanwhile, allows you to react quickly to new trends.

Increased Credibility

The opinions of those who describe and value things from their perspective are quickly perceived as biased or implausible. A one-sided view on complex issues is only positive in some cases – valuable discussions arise when differing opinions are confronted. In this case, content curators kill two birds with one stone. Showing that they are capable of seeing further and that, at the same time, they can stimulate exchange with their users using content from different authors, especially since many users usually participate actively in the comments of the shared content.

Expansion of Thematic Areas

Nobody knows everything, but it is not necessary either. As a space for sharing knowledge has always attached greater importance to the community’s cooperation than to understand a single person. Create engaging content in your area of ​​expertise and broaden your subject field by curating your colleagues’ content.

Influencers’ Discourse

If you share content from others, indicating the source is essential: a good education and copyright. Informing the authors of the distribution of their work also confidently impacts your network of followers. Since it stay only advisable to refer to reputable sources, it remain recommended that you attract well-known influencers’ attention by using labels and mentions. For them, this type of content distribution is also profitable since their publications’ reach increases indirectly. In the best of cases, they react by sharing your content as well.

SEO Optimization

Content curation can have a positive impact on search engine ranking. Google positively values ​​the distribution of high-quality links and the frequent production of quality content. Often resulting in a better positioning on the results pages. On the other hand, search engine algorithms penalize duplicate content. Consequently, it would help if you did not focus only on shared content but also on commenting and producing your content.

Cons

Increase in work

No one should stop producing their content. However, a bad organization of time could cause neglect of the own creation favouring the curation of others’ content. Here it should remain noted that relevant media stay also investigated during the creation process. Thus, if you share the quality information that you have come across during your investigation, the effort made remain compensated.

Strengthening Competition

Many entrepreneurs and merchants are concerned. That they will take advantage of them by sharing content from others or their competitors. No one guarantees that your competitors will also share your content. Still, it is very useful for any marketing campaign to put the target audience as the main focus of the effort. From the perspective of readers and customers, content dissemination stay always seen as a positive feature. In the long term, the channels in which content curation remain implemented will remain more effective than those without such a strategy.

Redirect traffic

Content curation links to other content. It means that the traffic stay redirected to a website that remain not yours. It has never been the purpose of online marketing, as the main objective is to attract as many visitors by the way possible to your website. However, at this point, the satisfaction of your followers is decisive. In other words, if your audience enjoys the content you share, they will continue to visit your different platforms and, indirectly, you will be increasing traffic to your website.

How does Content Curation Work?

In principle, content curation is very simple. Who has not clicked on the options “Share” on Facebook or “Retweet” on Twitter? Unfortunately, for online marketing purposes, this is not enough. For your readers to benefit the most from your work as a curator, you must follow certain guidelines.

What to Share?

Do you want to position by hand as an expert in content curation? Posting relevant content can make you the first choice for your audience, but for this, to work you have to convince your followers:

The subject area must remain adapted to the target. Audience and must not stay abandoned later. One aspect that cannot remain lost sight of at any time. You are likely to lose perspective and put your goals above those of your readers. But every message you post should meet the interests of the target audience. It is how you attract a committed audience that will be responsible for encouraging communication on your channels.

Share content that is engaging, controversial, or unusual. In the same way, as for its creation, it is ideal for sharing quality content. Your followers are very likely to lose interest if they come across superficial and irrelevant messages.

Stay up to date! Content curators abide by the same principles as a news agency. The goal should be to share the content before others. Therefore, if you overlook any content, your users will not hesitate to visit other sources.

Also read : What is the Structure of the Hero’s Journey?

Characteristics of a Blog: The Essential Components

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Characteristics of a Blog: The Essential Components

Before starting your promotion plan in digital media, you must know the blog’s characteristics and how it works.

This platform is a regularly updated information blog to attract traffic and strengthen your brand’s prestige as an authority in its niche. But do you know what the essential components it must have to make a positive impact are? Here we mention them.

Also read: What is Newsjacking, And How can you apply it?

Also read: What is Brand Storytelling? And Its Types?

1. Welcome Page

Warmly welcoming your new visitors is essential to build trust. For this reason, include a welcome page where you briefly explain what your company is about, its mission, and, if you prefer, a bit of its history as well. The content must be exciting and straightforward, and you can include it through a static page at the beginning or in a section in the upper main bar.

2. Blog Header

It is the central upper part that includes the name of your company, some welcome line or advertising phrase that identifies it, as well as the logo. Remember that the logo will be the identification of your brand in digital media. Therefore, it must have a simple and attractive design at the same time.

3. Navigation Bar

It is one of the essential blog features, as it will help visitors to navigate comfortably. So if you want to catch the reader’s attention at first glance, put it at the top and add just enough sections to avoid any column saturation. For example, in addition to welcoming your audience, include “Section A, B, C, and D” with 3 or 4 secondary sections in each of them, as you deem necessary.

4. A Right Sidebar

What is a blog for? Simple. It works to create a comfortable reading experience for your users, providing them with valuable information. To achieve it, you must include your main content on the left side of the page and add a bar to the right that serves as a guide for your audience.

You can add the most popular or the most recent articles so that the public can access them quickly. Also, you have the possibility of incorporating a subscription form into the blog or newsletter.

5. A Search Bar

We are talking about one of the essential characteristics of a blog since it allows users to find any topic of their interest in seconds and that you can offer them. Your blog must include it, without exception, and preferably you should position it in the upper right with the symbol of a small magnifying glass.

6. Social Media Icons

Among the most relevant blog features are the YouTube, Instagram, Facebook, Twitter, and LinkedIn link icons. By including these direct links to your social networks, you can invite your blog visitors to follow you on those media.

To do this, you must add the icons to share on social networks in your blog’s entry. In this way, you help your content spread on Social Media with more incredible speed and reach.

7. Blog Archive

Knowing what a blog is for is a job that requires time and effort. Through this, you will discover that you have created a digital library with information of interest, which will generate significant benefits for your brand.

Therefore, you must create a file that contains all the publications of this digital medium classified by years and months. Navigation through this section should be fast and straightforward so that your readers can find any relevant information whenever they want.

How does a Blog Work to Attract Leads?

To capture the leads you want, include a subscription form to your email list. Once you collect the data, you can start email marketing campaigns later. If you want, offer something valuable in return, like a downloadable ebook to encourage visitors to subscribe.

Here are some tips to attract prospects.

Visual Content: one of the Essential Characteristics of the Blog

A corporate blog will never be complete if it doesn’t have enough images. Include only the necessary ones, both on the home page and in the individual blog entries, to avoid overloading this medium. You can also include videos according to the needs of the content to achieve a more pleasing effect.

Tags

To understand how a blog works appropriately, take the time to visit blogs from companies in your same niche and try to find information quickly. You will realize that the tags, or tags, facilitate this task. Therefore, include them in your blog to direct users to the content of each of them with just one click.

Comments

Another essential feature of a blog is the comment boxes to start productive conversations with each of the users and answer their questions or suggestions. You can do it in the following way:

Through  a System like Disqus

many brands prefer this type of comment box thanks to the real-time monitoring they offer and their good administration in general.

Comments from Social Networks

especially the Facebook plugins. Being the most important social network on the Internet, you can boost your brand’s positioning in this medium by including your comment box by adding the corresponding code. If the user decides that their comment will also appear on their Facebook wall, promoting your content will get an extra boost.

Knowing what a blog is and how it works is an essential task for any marketer who optimally positions their company. Therefore, consider each of these elements and include them in the design of your blog to improve the user experience and ensure that they enjoy your content when they visit it.

Also read: Content Writing for SEO Tips and Recommendations

Also read: How to get a Response Box from Google

What is Content Curation?And Its Five Essential Tools?

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What is Content Curation?And Its Five Essential Tools?

Content curation is the process of filtering, grouping, and selecting the information that comes to us from different sources. But how can we more easily like that information? These tools help us on a day-to-day basis.

Content curation is a term that is increasingly present in our content marketing strategies. It becomes necessary to manage all the information that comes to select an interesting one. Content curation can remain defined as searching, filtering, reading, organizing, and customizing the content we find and then sharing it with our audience.

It is not about creating from scratch but about finding and organizing existing content to present and optimize it under a new context.

Also read: Content Marketing, a Winning Strategy on the Internet

Content Curation Tools

Nor is it about indiscriminately collecting information without more (which is what an RSS reader does), but about making a critical evaluation to see if a content fits the context in which we will present it.

To carry out this work in the most optimal way possible, you can help yourself with content curation tools. My favorites are these:

Buffer

Setting it up is very simple. You have to connect the social profiles we want to publish. Then choose the times and days in the configuration and then select what we want to share and where.
The best way to start using it is to install the browser extension, ensuring that every time you browse a page that interests you and wants to share it with your followers, you can do it immediately or schedule it for the time you choose.

The good thing about using Buffer is that you can write many messages at one time. And it also provides shorteners that give us statistics to see which updates have worked best, knowing the number of clicks the links have. The people to whom we reach or the times that content has remained shared.

Flipboard

It is as if you were viewing all the information in a personalized magazine since its navigation is magazine style, which favors reading. It allows you to turn pages to access all the information you want. You can select the type of news you want to see, the categories and subcategories, and even choose related topics to be later able to share them directly on your social networks (Twitter and Facebook).

Feedly

It is effortless to handle, you have to add those blogs or websites that interest you, and then it will directly show you the publications of those blogs day by day. You can organize the content by folders.

It is a straightforward and intuitive platform, you categorize news in the blink of an eye, and it presents you the contents in magazine format.

Pocket

It is a free newsreader, perfect for collecting articles that we want to read later. This can save videos, images, messages on Twitter and any web page, and all this in reading mode to avoid distractions.

It acts like its name says – pocket-sized – and that’s where it keeps all the articles you can’t read. Also, think about us a little so that we can rest our eyes, providing two versions in addition to the white one: a dark one with a black background and a sepia one.

If you are any of those who read on your mobile or tablet, you can also change the screen’s brightness or listen to the articles if you do not feel like reading them.

Linkedin Pulse

Created by Linkedin at the end of 2013, it differs from the rest of the newsreaders. It transforms the different sources that we add as news into a mosaic of images that invite us to read and make us more selective on each of the topics that more interest us.

You have to add news, select them and go reviewing them. Those you have read remain marked in a darker color, and the rest stay the same color.

It integrates perfectly with Facebook and Twitter and is also perfect for accessing all the professional news in our sector. Of course, the content remains predetermined by the network of contacts we have.

Although the tools always give us the necessary support, ever the best content curator is yourself.

Also read: What is Native Advertising? And Benefits of Native Advertising?

Content Marketing, a Winning Strategy on the Internet

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Content Marketing, a Winning Strategy on the Internet

What is Content Marketing?

Content marketing or content marketing is the art of organizing valuable content and distributing it for free with the double idea of ​​fascinating new prospective customers (prospects) and building loyalty to your current customers and making them buy new services/products.

Content marketing is part of a strategy of adding value before asking for anything in return (“Givers Get”) and not interrupting, as TV/radio ads or traditional direct marketing tactics often do.

The number 1 objective of this 100% permissive strategy is to get the readers of your website or your blog to become subscribers to your mailing list. Stop dealing with IPs (web visits) and start chatting with people (email).

The idea is to continue adding value by email periodically with the idea of ​​consolidating your relationship with these subscribers because they are your future customers.

This term is often chaotic with inbound marketing, although in this case, content marketing is only part of that discipline.

Inbound Marketing involves all actions to attract customers to your business, including more traditional disciplines (advertising, for example), while content marketing only consists of working on content.

Also read: What is Content creation? And How it Works?

What Content Marketing is not

Just as important as defining what content marketing is or content marketing is defining what content marketing is NOT.

I am not referring now to writing techniques for advertising (copywriting). It is not about writing sales pages or brochures for your services and products.

People search the Internet for clarifications to their problems. They don’t want someone to try to sell them something on the first visit (Hard Sell).

Instead, the idea is to build trust, credibility, and authority with your content marketing. Once you have won this battle, you will find less resistance in the obtaining process when submitting an offer for a product or provision,

There is talk of Soft Sell or the art of presenting your offer without insisting: This is what it is. If you are interested, join. If not, go your way.

Nobody likes to remain sold. However, if you want to make a living from your content, you will have to present offers.

Advantages of Content Marketing

Content marketing or content marketing presents a series of advantages that make its use practically essential in any online business.

Trust

When you regularly publish content, and your audience perceives its value, they will trust you. The typical phrase “if you offer this for free, how will it be what you offer for payment?” You will start to build that trust you need to get future clients.

Sales

derived from the previous profit, you will see how your sales increase. Using different strategies to attract customers with content marketing will bring you more users, convert more visits to customers, etc.

Peace of mind

a well-executed content plan gives you the peace of mind of knowing what you will do in the long term. Without a guide of this type or an adequate content marketing strategy, you would go blind.

SEO positioning

content is king, and without it, there are hardly any chances to rank in Google. Give Mr. Google good content, and he will return that amount of organic traffic that you want so much in return.

Authority

when a newspaper searches for references on a topic and links you, you will gain authority. where a user creates a post and connects you as a reference source, you will gain control. When someone asks another person, “who is the reference on this topic” or “what company should I follow to learn about this?” and say that you will gain authority. You will be the guide in your sector and the one who answers all the questions.

What are the Most Common Formats in Content Marketing?

There are many formats in which to develop content marketing-

Here are some of them:

  • Set up a blog
  • Prepare a free sector report or some PDF for immediate download
  • Write a newsletter
  • Prepare a course with tutorial videos and deliver them by email using an autoresponder system (which would be an info-product ).
  • Do a webinar or webinar

People are still quite confused about developing an effective content marketing strategy in your niche, which allows you to attract visits, get subscribers, and make money from your blog.

Content Marketing and Sales

The vast majority of people who profit from [content marketing] tend to have a 1 to 5 ratio of valuable free content to promotional content.

Each case is different, so you will have to find your ratio.

The key is to listen to your audience and prepare ad-hoc materials to meet their needs.

Think of always to put yourself in the shoes of your clients. What content would you like to find in a project in your sector? How would you like the communication to be? In what format?

Strategies for Attracting Customers with Content Marketing

There are many strategies, so I will tell you the simplest and most direct one that I use to generate income with Lifestyle Al Cuadrado.

Why am I going to tell you more strategies if this is the one that works for me perfectly?

Create exceptional content

the basis of any [content marketing] strategy is to create content that leaves users impressed. The so-called cornerstone or pillar content should be the basis, with posts of thousands of words that guide and reference your sector. Here you have an example.

Work SEO on your content

if you create brilliant content, but nobody sees it as challenging to get clients. I know that social networks are another great generator of visits, but the only “passive” is SEO. Read this article and position all your posts as much as possible.

Create a hook to convert visits into customers

visits are worth next to nothing. Subscribers are worth the money. You have to convert those visits into a name with email, or you will lose them forever. For that, you need a Lead Magnet and an email marketing strategy.

Plan for the long term

once you have the entire minimum system in place, create an editorial calendar, and plan your long-term content plan to generate subscribers and sales. There is nothing better than planning from the top-down, knowing that you write to generate subscribers and sales.

Also read: 3 Content Marketing Examples to inspire your Strategy

What are Vanity Metrics? How Should we Identify it?

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What are Vanity Metrics? How Should we Identify it?

Any indicator used in isolation to give a good impression about a business’s performance is called vanity metric, without taking into account the relationship of that indicator with other KPIs or variables.

A vanity metric provides partial and incomplete information. It is usually presented without connection to specific objectives, so it is not useful for making decisions or evaluating the real performance or marketing action.

Remember the huge number of registered users on Google+? It was impressive, but in reality, far fewer users used the platform.

To assess a data set, it is essential to have clear preferences and objectives. In marketing, this means working with goals that guide our actions and analyze their results to improve the entire strategy performance.

A monthly increase in traffic to a corporate website may have little relevance if it does not translate into increased sales opportunities. When the goal is to convert visits into contacts, increasing traffic is essential. Still, you also have to work on the conversion chain and closely monitor its performance, to maximize the chances that those visits will be transformed into leads.

This type of analysis helps the data be combined into a meaningful set and can be used to make better decisions, transforming KPIs into actionable metrics.

How to Identify if a Metric is Useful

The team at Tableau, the leading platform for data analytics and business intelligence, asks three key questions to identify vanity metrics:

1. Does the Data Serve to Make Concrete Business Decisions?

When a metric is actionable, it helps us make informed decisions about our strategy. Vanity metrics, on the other hand, only serve to impress bosses.

2. Is it Possible to Reproduce the Conditions that Led to that Result?

Vanity metrics often hide the specific reasons that resulted in their emergence or responded to beyond our control processes—instead, an actionable metric results from concrete actions within a plan or strategy that contemplated its performance.

As the Tableau article mentions, “If you can’t control the variables and repeat the process to reproduce a statistically similar metric, you can’t improve that process. If you can’t improve the process, you can’t improve that metric. Therefore, it is not useful.”.

3. Is the Data a Reflection of Reality?

A dataset that has been tampered with is likely not to match reality.

For example, can we consider a piece of content to be successful if it receives a lot of traffic from social media? Possibly. But what happens when that traffic is the result of a paid promotion? In that case, it is not so easy to assess their performance.

A vanity metric suggests conclusions that do not necessarily correspond to a real state of affairs.

Vanity Metrics in Inbound Marketing

Inbound marketing integrates analysis and continuous improvement naturally in all processes. When implemented through the software platform HubSpot, analytical never appear in isolation. All reports grouped data intelligently reports and dashboards to facilitate the discovery of significant trends.

That is Hubspot’s solution to vanity metrics: contextualized data with all the information. That the platform collects about the people who browse your website, presented in customizable dashboards that contribute to decision-making. This way of working with data is one of the keys that differentiate the methodology from other marketing approaches.

It does not mean that there cannot be vanity metrics in inbound. But when information is presented comprehensively, it is easier to spot solutions. That work and much more difficult to disguise poor performance with gimmicks and shocking numbers.

Also read: Content plan: Why it is Essential in a Content Marketing strategy

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