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A Complete Guide to Mobile Website Testing for Better User Experiences

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A Complete Guide to Mobile Website Testing for Better User Experiences

The growth in mobile browsing shows the necessity of mobile website testing. To reach a wider audience and maintain a competitive edge, websites must be easy to use and deliver a seamless and effective user experience on mobile devices. Mobile website testing differs from desktop website testing. Furthermore, various difficulties arise because of variations in screen size, quality, and technology between mobile devices.

Android and iOS being the dominant mobile operating systems, which are constantly evolving with new versions, make testing increasingly difficult. To provide consistent user experiences across all platforms, comprehensive testing is required, as these variations can have significant impacts on how a mobile website performs and displays.

This article will highlight excellent mobile website testing approaches. In addition, it will discuss best practices and benefits that may assist developers and testers in creating strong, user-friendly, and adaptive mobile websites for modern mobile users.

What is mobile website testing?

Mobile website testing is a method to determine a website on a mobile device to verify if it is accessible and functional. This involves examining the page for errors, inconsistencies, and any issues with navigation, user interactions, page design, and overall functioning.

This testing takes place on a number of devices, including smartphones, tablets, laptops, and even feature phones. It can also be performed on certain web browsers or operating systems which involves looking through its functional and non-functional components.

Mobile website testing is an important aspect of identifying issues and ensuring their early resolution. This improves user experience and reduces the possibility of negative reviews, revenue loss, and website abandonment. To make sure that mobile websites are high-quality and satisfy user expectations, developers must give testing top priority.

Types of Testing for Mobile Websites

Security testing

This testing checks a website for vulnerabilities such as incorrect session management, authentication problems, and unsafe data transmission or storage. Make sure the website complies with security regulations such as GDPR and that sensitive data is secured.

Usability testing

This evaluates the mobile website’s user experience. End users often demand a visually appealing and straightforward layout, rapid response times, and smooth navigation. This will usually consist of testing mobile websites with actual groups of end users.

Functional testing

This testing ensures that all of the site’s essential functionality, such as registration forms, menus, buttons, payment gateways, and authentication processes, work seamlessly. Test a variety of real-world situations, such as ordering something or logging in using a social media account, etc.

Performance testing

Mobile users frequently encounter fluctuating network conditions. Conducting performance testing allows testers to test the speed and responsiveness of the website under various conditions, such as low bandwidth, slow internet connections, and high traffic. It measures page load times and optimizes resource utilization.

Geolocation testing

Testing GPS functionality in various locations is essential because a lot of mobile websites depend on location-based services. Simulate multiple locations to confirm that the website properly handles geolocation permissions and provides relevant content.

Cross-browser testing

Mobile web users browse websites using a variety of browsers, including Chrome, Safari, Firefox, and Edge. Cross-browser testing guarantees that the website appears and performs properly across all major browsers.

LambdaTest is a reliable cloud-based option for those looking to improve their cross-browser testing procedures. This platform provides extensive testing environments that support a wide range of browsers and operating systems, as well as automated testing capabilities.  Testers can access this scalable and reliable testing infrastructure from anywhere.

LambdaTest is an AI-powered platform for test orchestration and execution that allows for the large-scale execution of both automated and manual tests. The platform offers a complete cloud-based infrastructure for automating cross-browser testing. With this platform, testers can perform real-time and automation testing across more than 3000 scenarios and real mobile devices. Additionally, Lambdatest offers responsive testing, visual testing, geolocation testing, and screenshot testing features, providing a seamless testing experience.

Furthermore, testers can also perform Selenium mobile testing on real mobile devices hosted on the cloud, assisting testers in improving the application quality for optimal performance and user satisfaction. A further unique feature of the platform is its one-click bug tracking feature, which enables testers to quickly report issues using a variety of bug management tools, like Jira, Asana, Trello, Github, TeamWork, Hive, and many more.

Why is testing mobile websites important for testers

Mobile web testing is necessary because of the various methods by which users access content across different browsers and devices. With varied screen resolutions across browsers, optimizing websites for smooth functioning becomes critical to retaining potential users. Mobile testing assures website responsiveness across many devices, which offers several benefits such as:

Increasing Mobile Use- Mobile devices and PCs are currently responsible for a large portion of global internet traffic. To acquire this vast audience, developers must have websites that are compatible with mobile devices.

Enhanced User Experience

Mobile-friendly websites offer a better user experience than desktops, increasing trust and engagement. Testers can ensure that their websites are appealing and functioning across all mobile platforms through device-specific responsive testing.

Better Search Engine Ranking

Mobile-optimized websites score higher rankings in Google and other search engine results. Mobile website testing increases SEO and exposure by adhering to mobile optimization guidelines.

Better Security

Testing mobile websites can identify security flaws that might put user data at risk. By resolving these issues, users can experience more confidence knowing that their data is protected on the website.

Bounce Rates Drop

When users encounter problems with navigation or functioning, they abandon websites that are not mobile-friendly. By lowering bounce rates and maintaining user engagement, mobile testing helps in dealing with these issues.

Rapid technological evolution

Due to the rapid advancement of mobile technology, new devices, operating systems, and browsers keep coming. Developers can remain ahead of the curve and provide a flawless experience regardless of the device’s age or specifications by performing regular mobile testing.

Methods for Mobile Website Testing

Mobile website testing can be challenging, but it can be made much simpler with the right strategy. Here are a few methods for testing the mobile website:

Testing on real devices

Without testing the website’s performance on real devices, no mobile website testing plan is complete. Testers can simulate real-world conditions like intermittent Internet and limited battery life and find exactly how the website performs by using an actual device. Additionally, they can see how it works with device hardware like cameras, touch displays, and GPS. This method guarantees that testers find user environment-specific problems before launching the website.

Testing on Chrome DevTools

This toolkit enables testers to simulate numerous mobile devices and screen resolutions to evaluate how the website performs on each of them. Testers can select from a list of devices, manually customize the dimensions, modify the zooming settings, and replicate geolocation or network circumstances.

Using test automation tools

Automation tools allow testers to automate tests across numerous devices and are the fastest and most scalable way to test mobile websites, particularly if they need to shorten their time to release. Setting clear testing goals, selecting the right framework, and developing appropriate test scripts can help testers speed up regression testing, especially when executing the same test cases on various devices, and operating system combinations.

Testing on emulators and simulators

Android and iOS simulators are a useful and affordable approach to finding UI and UX flaws and testing for mobile website accessibility, even if they focus mostly on native application testing.

Although these tools can help testers identify both functional and visual flaws, they might not accurately simulate real-world situations like battery life, hardware performance, or specific network problems. They work well for initial evaluations, but for an overall illustration, real device testing should be included.

Challenges in mobile website testing

Here are some issues that could occur while testing mobile websites:

  • Various mobile devices have different screen sizes, operating systems, and hardware, making it challenging for testers to achieve comprehensive test coverage.
  • Mobile websites need to function across different devices, OS, and browsers. Ensuring compatibility across various environments is a challenging task in mobile website testing.
  • Mobile devices connect to the internet with cellular data, Wi-Fi, or Bluetooth. Network fluctuations can affect the performance of the website, causing delays in loading, connection problems, or potential crashes.
  • Font size, color contrast, and navigation impact user experience and require detailed examination.
  • Security is a major concern, especially if the website requires users to share personal information.
  • Performance testing can be difficult because it requires identifying device-specific security vulnerabilities.
  • Frequent system updates can cause compatibility issues that affect the app’s features.

Best Practices for Mobile Website Testing

Test with the end user in mind

A website’s success is determined by its ability to satisfy the expectations of its users. As a result, behavioral analytics should be used early to establish a feedback loop. This will assist in guaranteeing that the mobile website is in alignment with user demands, allowing testers to make changes based on real-time feedback.

Prioritize core functionality

Mobile websites are used for distinct objectives by users. Regardless of the design features, if the essential functionality such as navigation, sign-ups, or purchasing, don’t perform properly, users will quit. Make sure the testing plan puts these crucial features first to prevent interfering with the user experience.

Test early, test often.

Integrate test automation early in the process to detect issues as they emerge. Parallel testing across many devices and configurations ensures a fluid workflow without bottlenecks, allowing for continuous quality assurance. Using a combination of exploratory and automated testing is also essential. Testers should balance exploratory and script-based testing when testing mobile websites.

Script-based testing works well for figuring out functional problems and decoding faults. Exploratory testing, on the other hand, is essential to comprehending how users engage with the website and what special use conditions would need to be taken into account.

Define a device selection strategy.

Testers can’t test the website across all browser, device, and operating system combinations. Create a support policy for the platforms and devices they plan to test using end-user data. To make sure testers are serving as many end users as possible, review it regularly.

Optimize for page load speed.

Speed is critical for mobile users. To improve load times, compress images, minimize redirects, use browser caching, and reduce server response times. Regularly evaluate the mobile website’s performance under different network situations to keep load times as minimal as possible, resulting in enhancing user retention and experience.

Utilize a cloud service to test on more devices.

Testers can utilize emulators during development, but the website must finally be checked on real devices. It is not practicable to have a complete inventory of all mobile devices. Consider utilizing a cloud-based device management platform that allows the entire team to easily access a variety of devices and platform versions.

Conclusion

In conclusion, mobile devices have become an essential part of people’s daily routines. In the current era of digital growth, when web technology is in ongoing evolution, incorporating mobile website testing as a key component of developing a website guarantees that the website aligns with the users evolving demands.

For testers, having a mobile-responsive website with smooth user interaction is critical. This post provided insights into essential components of how to test websites on mobile devices, their importance, and the best practices for generating high-quality results. Knowing the different types and methods of mobile website testing saves both effort and time. It improves the user experience through realistic tactics which result in optimal outcomes.

Best Tips on Choosing the Right Restaurant Furniture

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Best Tips on Choosing the Right Restaurant Furniture

Sometimes it’s the little things that make the largest difference, and in the case of a restaurant, one of those little things may be the furniture you choose for your establishment. When buying commercial furniture for your restaurant, take the following factors into consideration. These factors can have a big influence on the outcome of your furniture selection as well as the overall performance of your business.

Know Your Needs

Before you begin your search for high-quality restaurant furniture, develop a list of the things that you truly desire and then keep to that list as much as possible. Instead of diving in headfirst with a blank slate, sketch down a rough idea of the concept, color scheme, theme, or general style you want to achieve before diving in. A furniture business’s catalog with a selection of options will surely help to soothe your bewilderment if you stroll into the store with it.

Built Quality

It is vital to evaluate the big picture and what choosing less costly furniture means in the long run, even if getting less expensive furniture seems like a smart idea at the time of purchase. With the amount of wear and strain that will definitely be placed on your furniture, it will be advisable to invest in high-quality furniture rather than purchasing inexpensive furniture for the sake of saving money. There are no shortcuts here, whether it’s bar stools, restaurant booths, restaurant tables for sale, or restaurant chairs that you’re looking for.

Customer Requirements

Make certain that you understand and examine the demographics of your target customers, as well as their requirements. Make this option based on the cuisine you provide, the pricing, the themes, and other factors. Will the softness, the height, or the style of the cushions be important considerations for your target audience? Do you believe it is vital to be able to place a booster seat on the seats in this restaurant, given that it is a popular family dining establishment? Can you tell how accommodating the seating is for people of all shapes and sizes? In order to provide good customer service, restaurant owners must ensure that their customers are comfortable during their visit.

Aesthetic

Although it should go without saying, the look of your restaurant furniture is an essential factor to consider when selecting your furniture. In this scenario, it is vital not to sacrifice aesthetics for the sake of comfort, since this would be detrimental. Using the appropriate furniture, you should be able to find a comfortable middle ground. You should stick to your selection on a color scheme and a home design theme after you’ve made your choice. Keep the number of color and style options on your website to a minimum since providing too many will make it look crowded. You do not want your customers to feel nervous, which is the exact opposite of what you want them to be.

Establishing the Right Mood

It is vital to consider the entire aim of the institution while selecting furnishings for a restaurant. What kind of ambiance do you want to create for your guests? Social? Elegant? Casual? When it comes to restaurants, the furniture that is offered has a great impact on the mood of the clients that are there. Long tables, as opposed to circular tables, which encourage conversation, reflect a more serious and refined workplace. The presence of tall cocktail tables, on the other hand, encourages individuals to mingle and connect with one another more. Think about what the furniture’s underlying shape and design are trying to communicate before you make a final choice on its appearance.

Maneuverability

Furniture may have a beneficial or negative impact on how a restaurant feels and flows, depending on the amount of room available to put it into. Furniture selection might feel like a game of Tetris if you only have a restricted amount of available space. Despite the fact that you want to be able to accommodate as many people as possible in your location, consider whether or not people will be able to walk freely or whether the space will be too packed and crammed. Customers, as well as employees, should be made aware of this. Also, if you want to be as flexible as possible with seating arrangements, consider if you will be able to move tables around to accommodate smaller or larger groups of people as needed.

Optimize Space

Aside from making your area more adaptable, you should also consider whether or not you have an excessive amount of space. Working in a space that is larger than you require? Selecting furniture that offers the sense of greater space by generating the illusion of a more full atmosphere is a good option. Using enormous thrones as chairs is not required, but it does allow you to experiment with the height and width of furniture when you have the necessary extra square footage. Additionally, it allows you to have a bit more room to experiment with other decorative pieces of furniture.

Conclusion

As you can see, choosing the most ideal restaurant table for your bar isn’t all that difficult to accomplish. No other company but Restaurant Furniture Plus can provide you with the appropriate tables for your bar, and you can do the same for your restaurant. In order to allow you to create your restaurant table to your specifications, we provide fully completed tables as well as individual components such as table tops and bases.

 

Content plan: Why it is Essential in a Content Marketing strategy

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Content plan_ Why it is Essential in a Content Marketing strategy

A content plan is the set of information logged and documented to guide the actions of a Content Marketing strategy, defining which ones will be published, their objectives, and respective launch dates.

Regardless of the segment your business remains dedicated to, and if you want to work with Content Marketing, it is essential to have a content plan.

Content Marketing can remain used to achieve different objectives in each channel that makes up the strategy. For that, it is necessary then to recognize what result you want to achieve.

When we do not have a content plan, we may improvise or make assumptions that only time can show how accurate they were or not.

Having a content plan can help us reduce the margin of error so that, in this way, we achieve the objective we intend with our Content Marketing strategy.

If you want to apply it to your company and understand why you need a content plan, how to implement it, and the risks that can be run by not having one, join me for the next few minutes to understand it better and start creating unforgettable materials for your potential clients.

Also read: Templates for Social Networks: and it’s Elements

Why is a Content Plan Necessary?

Think for a moment which of the conquests in human history would have remained achieved without having a plan? Maybe none, right?

So you must understand that a content plan is going to help you in different aspects of a marketing strategy, such as:

  • associate clear actions with defined objectives;
  • anticipate possible difficulties that may arise along the way;
  • recognize other moments in which the method may vary;
  • know in depth the buyer persona of your product or service;
  • establish a purchase process that leads visitors to become customers;
  • check available resources and budget.

A plan can remain seen as a bridge that allows you to reach different places within your content strategy. That existence consolidated will help you grow with your digital marketing strategy at a similar time.

Creating content and publishing it without a specific reason, without knowing the audience you are offering it to, and without knowing the expected result can be detrimental.

Having a plan can be seen, at first, as something that demands a lot of effort, but I think that it can be more work to make up for the time lost by not having planned before.

What does a Content Plan Include?

Next, I will mention what a content plan must have to respond to a marketing strategy.

If you think that you do not have everything you need, do not worry, the important thing is to recognize that you can start today and move towards results.

SWOT Analysis of the Strategy

Here I refer to everything that a weakness, opportunity, strength. And threat mean for the company ( SWOT analysis ) to implement a company’s content strategy.

Market Research

Knowing which references within the business segment and the actions developed can bring enough ideas of what this plan will include, activities that already exist and can be improved. Or opportunities in alternatives that have not remained created.

Definition of the Buyer persona

Content creation must have significant prior knowledge of the market niche to which it is going to target.

The plan must remain oriented to the buyer persona, representing the ideal client profile to remain achieved in the strategy. For this, it is necessary to take into account information on the following factors:

  • wants and needs of the ideal client;
  • sex;
  • age;
  • consumption habits;
  • professional and individual aspirations;
  • channels where you usually consume content;
  • economic profile;
  • among others.

What is Native Advertising? And Benefits of Native Advertising?

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What is Native Advertising_ And Benefits of Native Advertising_

In this article, we are profitable to talk about what native advertising is, analyze in detail the most common formats in which it remains present, and see the benefits for your brand. If you want to reveal all its secrets, keep reading!

Also read: What is Content Curation?And Its Five Essential Tools?

What is Native Advertising?

We can define native advertising or native advertising as “a form of advertising in paid media that adapts in form and functionality to the environment in which it appears, allowing it to impact the user in a less intrusive way than with traditional advertising.”

An essential element of this advertising type is that it is not perceived as advertising since it is 100% integrated into its environment. For example, when it remains located in an online medium, we will see that it fully respects the editorial style format.

Still, for ethical reasons, we must always clearly show that this remains promoted content.

Native advertising depends on the quality of the content.  It must not be excessively promotional and must always provide value to the user, whether in the form of information, entertainment, or, better yet, both at the same time!

We must first discuss the user’s problems and concerns, and only then can we present our product or service as a possible solution.

Another key is that it must remain fully adapted to the different devices and platforms that we can find on the Internet, either through texts, images, videos, or interactive content. The user can dialogue.

Why does Native Advertising Work?

According to Online Publishers Association (OPA) surveys, 53% of users are more attracted to native advertising than to other traditional formats. To understand this success, you have to put yourself in the user’s shoes and understand their browsing experience.

Generally, when we visit a web page, we can see a large number of banner ads. As users have become “desensitized” in front of them, they have become more and more visible, more intrusive, and more annoying to try to get attention. The result is that the experience of reading or consuming the content is affected and, instead of being attracted to the brand, the user perceives the ads as a nuisance. So much so that the use of ad-blocking programs has increased by 92% since 2014.

Instead, native advertising is seamlessly integrated into the user’s browsing experience, for example, to offer them content similar to what they have just read and that may therefore interest them. In this way, it not only allows you to bypass ad blockers but is also much more attractive.

For users, native advertising has many advantages. Instead of invading him to claim his attention, he offers him something that interests him and that he wants to consume. Although it remains labeled as advertising, it does not generate a reaction of rejection and avoidance because it tells you things you want to know. And for publicists, it is a chance to have the attention of potential customers to develop the brand’s story in a much more extensive way than with traditional banners. As the Anglo-Saxons say, it’s a win-win!

Benefits of Native Advertising

More new traffic.  Native advertising allows us to reach users who no longer respond to traditional advertising, representing an exciting traffic source. Besides, this traffic usually has a low cost per click.

More visibility.  Users are “trained” to ignore advertising when reading articles online. But being integrated, native ads overcome these defenses and be 53% more visible than classic banners.

Better browsing experience.  Since we are not interrupting users’ reading, the browsing experience is much more pleasant with native advertising, and consequently, our brand reputation improves. The result is that users receive this advertising better and are more willing to share it, especially in content ads.  32% of users would share advertising through their social networks if it provided them with reasonable value. Therefore, we see that the chances of triggering a viral response are much greater than in the case of traditional advertising.

We are learning about the interests of the target.  The analysis of the reactions to the content that we disseminate will allow us to modulate and adapt our communication strategy to be increasingly effective.

Native advertising is not aimed at direct sales but attracting users in the early stages of interest through engaging content. Therefore, it is an excellent way to create audiences for retargeting campaigns and guide them little by little on the path to becoming a loyal customer of the brand.

Native Advertising Formats

There are numerous native advertising formats, as well as different classifications of them. For this article, we will focus on the three that we consider most relevant today: branded content, native display ads, and content ads.

1) Branded content

Branded content consists of content created and published by third parties and sponsored by the brand. The most common example is the sponsored posts of influencers, who reach agreements with brands to promote them through their social networks. This type of content is trendy on Instagram.

Another example of branded content is editorial articles published in the media that talk about a brand’s products and services, such as gift suggestions for occasions such as Valentine’s Day or Mother’s Day.

It is essential to note that the creation of the content corresponds entirely to the influencer or the medium in these cases. Hence, there is no such rigid control as in traditional advertising. It is about a more open dialogue between the brand, the influencer, and their audience.

The great secret of branded content is that it generates trust in the audience. Since the brand remains recommended by a user or a medium that users follow and trust. As always in advertising, it is essential to have solid ethical principles. So that this relationship works and the user’s trust remains not betrayed.

2) Native display ads

Native display ads are promotional advertising 100% adapted to your environment. They remain displayed through a network of publishers, such as search engines, apps, or blogs.

These contents remain identified as advertising; the most common is that they carry the label of “sponsored content” or similar. Still, as they do not hinder the reading experience, the user does not perceive them as intrusive. They are received much differently than traditional banner advertising, and the proof is that they receive higher click-through rates. According to some studies, CTR can be double and brand recall four times higher.

When creating native display ads, we can opt for a more promotional approach or direct the user to a content site.

3) Content ads

We can define content ads as content sponsored by the brand displayed as suggested reading in editorial media and blogs. We seek to attract traffic to our site through high-value, non-commercial content, which focuses on the topics of interest to the user. Therefore, this type of native advertising integrates into its environment at a functional and aesthetic level and in the background.

The content sponsored through content ads will always be related to the brand; for example, in a tourism brand, we can talk about travel destinations. But it is not intended to sell, or the user is required to convert since we understand that it is still in the early stages of the conversion funnel.

For this type of advertising to be effective. We must attract the user to continue browsing our website, subscribe. Or perform other actions (always not related to the sale). In this way, we can continue to nurture our relationship with him through a lead nurturing strategy.

These ads are usually displayed at the end of a news story, suggesting that they read an article. Or watch a video related to the content they just consumed. This relationship must remain well established so that the user is interested in the content we are going to offer. Suggestions remain usually presented in a  block or widget with various related content, all integrated into the communication medium’s design.

When the user clicks on the headline and image displayed in the widget. We redirect them to a web page or an article on our blog with the promised content. With this, we are offering you high-value information and focusing on forming a long-term bond.

Conclusions on Native Advertising

Native advertising is booming and, for most brands, is an essential part of their marketing plans. If you want to succeed with yours, dare to jump right in! to the pool and keep these final recommendations in mind  :

Clearly define your goals. As in any other marketing tool, before launching into native advertising. We must be very clear about what we are looking to achieve. As we have seen, this type of advertising works very well to attract users in the early stages of the conversion funnel. So we must look for ways to retain them to become part of our database or our audiences for remarketing.

Take utmost care of the quality of the content. It has to adapt to your audience’s tastes fully and interests, meet their expectations (or even exceed them). And have the best technical quality you can offer. The more value you provide to users, the easier it will be for your content to end up going viral.

Look for integration. Of course, native ads should be similar to their environment at the design level, but the proper integration goes further. Think about the places where your ads will remain shown, the editorial line. And the type of audience you are looking for.

Promote in its fair measure. Content ads must represent your brand and values. But you must be very cautious when introducing promotions, offers. Or other promotional content. Think of them as the first few kilometers of a long-distance race to reach the conversion goal.

Identify your native advertising. Finally, remember that we seek to offer a smooth browsing and reading experience. But the content promoted by a brand must remain indicated as such. If they add value, this fact should not generate rejection in the user.

Also read: 5 Applications of Artificial Intelligence in Digital Marketing

How to Make a Social Media Profile

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How to Make a Social Media Profile

Social Media Profile

The excellent execution of a guideline in a social network will achieve that your commercial objectives are completed and Consumers have “moved” to social networks. From there, they interact with the world around them, express their tastes, talk about brands, decide on purchases and receive recommendations, among other things.

Gastón Taratuta, CEO of Internet Media Services (IMS), pointed out that “today social networks provide us with valuable information that helps us develop more effective policies to attract, retain and retain customers”.

However, social networks have put some locks so that the organic reach is limited. That is why the excellent execution of a social network guideline can be the solution to your problem.

The way an ad is built on the social network from segmentation, budget, design, and the choice of the type of ad is what will define the success of the ad. To make a guide on social networks, you must take these elements into account. Advertising on social networks is cheaper than on traditional media since you can start from $ 5 per day, and you will have the results immediately.

How to Make a Facebook

1.-The first thing we must consider is the type of advertisement that we are going to choose. If we have a fan page, what remain recommended are two options:

-Promote the content of the fan page
-Promote the page itself.

By choosing either of these two options, they will appear on the recommended pages or posts.

2.-The creation of an ad is another option that the network gives us and offers several actions such as interaction with a publication to increase the likes of a journal or create a Facebook ad to increase the number of likes on a page as Facebook gives you options to choose a daily budget, this can cost per impression or cost per click. In both cases, you can choose. It is a kind of auction where you can decide how much money you will allocate to the campaign.

Segment your Audience

Segmenting your audience will make the campaign results more useful. Knowing the demographics will not be enough. It would be best to learn more about the profile you want to reach, related to their lifestyle and consumption habits.

Design of your Ad.

The design of your ad, from the size to the elements you decide to add as a clear copy, and actions that encourage users to click on your ad, will help make your publication more successful.

How to Make a Pattern On Instagram?

1.-First you must link your Facebook account with your Instagram account.

2.-Your second step is to know and work in Power Editor, which remain a tool used to create your ads on Instagram. With these tackles, you will be able to design and configure your advertising, in addition to selecting the objective of your campaign, the pre-set, public and the type of image (single, carousel, image playback or video)

3.-The third point is related to hashtags, and you have to investigate which are the most used by your industry. It remains recommended to use a specific hashtag for your advertising campaigns, this will help you measure them.

What is Personal Branding? How to Start It?

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What is Personal Branding_ How to Start It_

Personal Branding

The concept of “{personal branding}” first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed that, in the age of people, individuals should be their brand.

With the arrival of the internet, a revolution took place .In the diffusion of brands. And the relationship they began to have with consumers. Similarly, associated with economic cycles, the professional market became global, increasing the possibilities of accessing new job opportunities. People began to see themselves as a brand in constant competition with other brands.

What is Personal Branding?

This concept as such has always existed, understood as reputation, fame or recognition. And we all have something of it to a greater or lesser extent. Today it is something that has been systematized and is determined. By the knowledge on the part of others of what you mean or can contribute to them

How to Start Building your Brand?

A first approach is as easy as doing a search about us on Google. It is essential to do it from a browser in “private window”. Mode (Safari / Firefox) or “incognito window” (Google Chrome). The purpose is to obtain an objective search without considering anything that we have previously consulted on the internet.

On the other hand, the personal brand can endanger the brand of a company or organization. For this reason, today, good professionals are sought. In companies, and they are also committed to the values that are implicit in their brands.

Define me in a Minute, the Elevator Pitch

The term elevator pitch is a short presentation of one-minute duration serving as a personal introduction to potential employers, new customers or investors. Its objective is to sell your professional service or business idea, and it is essential not to miss professional opportunities.

How to make an Elevator Pitch?

There is no set way to do the speech, but these rules can help you:

  • Use plain, simple language that is easy to understand.
  • Introduce yourself by name and mention:
  • You must convey what you offer differentially. Include your added value or “your secret ingredient”. Which shows that you easily differentiate yourself from your competition. And that it will be what will end up convincing your interlocutor. Finally, it includes a call to action or Calls to Action. Mention. For example, what you are looking for from the interlocutor. Or request their card and comment that you will call them at a specific time.

Keep in mind that you should have your presentation prepared in advance . As well as rehearsed and ready for when an opportunity appears.

Your Digital Profile

LinkedIn is the largest global professional network and an excellent starting point for building your digital personal brand. It seems like it’s been around forever, but LinkedIn was launched in 2003 as a resource for professionals. Who wanted to connect with other professionals.

According to the latest published data, this network currently has more than 500 million registered users. Its process is based on the theory of the six degrees of separation. According to which all human beings are related, despite the large number of inhabitants that the earth has. In one way or another, we would have the possibility of “knowing each other” or at least generating a “relationship”.

Measure the Effectiveness of your Profile

Suppose your configuration has the expected results through the Social Selling Index tool that informs you of your competition. On LinkedIn based on four different factors and compares it, both with professionals in your sector with a LinkedIn profile. Whether they are inside or outside. Of your network, as with the rest of the professionals in your network.

What does this Index Measure?

The Effectiveness with which you establish your brand, your ability to find the right people. The level of interaction of your information and your ability to create relationships.

How to use the Tool?

With your LinkedIn account open, you can access it from the following address:
linkedin.com/sales/ssi

The profiles LinkedIn will eventually completely replacing the resume. Currently, it is the origin of more than 50% of passive hiring and mandatory consultation of recruiters. And solution to get in touch with the companies to which you wish to present your candidacies.

What A High-Quality Demand Generation Manager Does To Drive Growth

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What A High-Quality Demand Generation Manager Does To Drive Growth

If you want to know what a demand generation manager does and how they can help your business evolve, you have come to the right place. The B2B world is highly competitive, and there isn’t a lot of space for mistakes since everyone tries to outsmart each other.

Still, before we get deeper into this topic, you should know that a B2B demand generation agency generates demand and revenue using an omnichannel approach, and there are various tactics to achieve the business growth results. Therefore, we will see what a demand generation manager is and how they drive growth.

So, let’s begin.

What Is A Demand Generation Manager?

The primary role of a demand generation manager is to do everything that is necessary to promote new and existing services and products, build brand awareness, improve customer satisfaction and loyalty, and expand the company’s services and products to new markets.

Furthermore, the demand generation manager often works with a team in order to develop new strategies to reach more customers and make the company appealing to its target audiences. That’s why the manager is responsible for developing marketing campaigns, making market segments, and lead generation strategies to achieve business success.

In addition, the manager can also connect the campaigns with the business objectives and measure the metrics that prove ROI.

What Do They Do to Drive Business Growth?

We will address four main aspects here that a demand generation manager uses to drive growth.

Clearly Defined Buyer Personas

Trying to define a buyer persona is not just a matter of creativity since they should be a representation of the ideal customer profile. In essence, the buyer personas are the characters of the selling process, created from the data the manager pulled from recent successes and according to the business needs.

Why is this important?

Because the manager will not only create but also use these buyer personas to target the ads more precisely and effectively for better success. Also, they will create personalized content and use proper messaging in order to address customer needs while converting potential customers into loyal buyers.

They Create a Funnel That Nurtures the Lead

Yet another essential benefit of hiring a demand generation manager is that they can create multiple touch points when creating the sales funnel. This aspect is highly valuable because it helps maintain contact with the potential customers and provides necessary ongoing value that can lead to a successful conversion.

In addition, the manager also knows how essential it is that the sales funnel can help show what motivates the lead to continue the buyer journey and even how they think, no matter if they are at the bottom or at the top of the sales funnel, or in between. Therefore, the manager will find a way to nurture the lead from beginning to end, meaning from being somewhat interested in the service or the product to actually buying something.

They Develop Strategies to Qualify and Score the Leads

One of the main challenging aspects of a sales team is contacting bad leads and not being able to achieve the desired results. Well, the demand generation manager can help even to eliminate the entire need for such occasions.

How do they do this?

The manager can set up a way to generate leads but also organize and score the leads based on the likelihood and value of them converting into loyal buyers. They can make sure they are handing over the best and most qualified leads directly to the sales team.

Using Optimization Practices Based on Business Metrics

One of the best ways to see the extremely important value of demand generation managers is to look into optimization and measurement. The reason being is because they can search and find the weaknesses and advantages by which they will implement the most powerful online marketing strategies.

In addition, some of the most valuable and effective metrics that demand generation managers pay attention to are these several metrics.

  • What is the cost per acquisition?
  • What is the cost per lead?
  • What are the closing percentages?
  • What is the average deal size?
  • How much time did it take in order to move from lead to sale?

As you can see, all of the above are metrics that are vital for the entire process, and the demand generation managers will pay attention to each one of them to gain business success.

Final Words

We can conclude that demand generation managers are more than valuable for your company, and by using these types of aspects and tools, they can improve business performance and growth.

Of course, the whole process is not easy, and various challenges have to be overcome, but that is their job, and they will do everything to generate demand and revenue, therefore, bringing customers closer to the services and products.

 

5 Factors To Consider While Creating An App Like Gojek

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5 Factors To Consider While Creating An App Like Gojek (1)

Almost every business sector has been automated to a considerable extent. It suggests that users like to access every service online. And when all come to one place, it makes a super app like Gojek, WeChat, Rappi, etc. The concept is widely accepted nowadays. Here is a blog helping out with amazing factors to consider while creating an app like Gojek for entrepreneurs who are in a race to enter into the multi-service business industry.

No matter which category of enterprise they are running, it is a must that you should shift your venture online, as there are many reasons to invest to survive in a world where technology rules. However, people also prefer to fulfill their needs by utilizing the various solutions launched on their devices.

Among them, super apps are commonly installed on smartphones of most users as they can satisfy their every purpose from a single spot. When discussing these platforms, the name ‘Gojek’ always pops up in people’s minds as it is one of the oldest runners in a race of multi-service solutions. Also, many entrepreneurs are planning to get Gojek-similar apps for their ventures.

Due to Which Reasons Gojek Came In a Spotlight?

The organization was founded in 2010 and is currently providing multiple benefits to users. Formerly, Gojek only served courier delivery and ride-hailing services, but after some progress, the company added various services in their application and is currently operating in almost the entire Southeast Asia with 38 million MAUs, according to a report of 2020.

Furthermore, there are some reasons which brought Gojek to the headlines; consider them mentioned below:

Very Few Similarities

Previously, multi-services platforms were available in only a fewer regions worldwide as users from all over were not much aware of them. They were only available in Asian countries, due to which Gojek was required to face less competition for earning fame amongst the customers as they had no options left for installing super apps to meet their needs and to rise in the market rapidly.

Convenience to People

Using a multi-service platform launched by Gojek in the market, the users received numerous benefits under one roof, which became a sweet spot for them. Hence, they bolstered its usage and started preferring iteratively for fulfilling their purposes. Alongside, their hassles of logging into different applications are reduced to a great level.

Less Device Storage

Individual service platforms tend to occupy a larger space because users need to download various solutions on their devices to gain particular benefits. But, Gojek eliminates the need to store individual service apps on mobiles as it offers numerous services under one roof to customers. Therefore, it proved more advantageous for consumers to store an Indonesian multi-service application, which boosted its use as a result.

Hence, the above reasons helped Gojek to become the first Indonesian Unicorn in 2016 and in achieving immense popularity around Southeast Asia. Moreover, it inspires many startup owners to make Gojek a similar platform for their ventures, but before that, they should refer to specific aspects for building multi-service solutions.

5 Factors to Consider for Creating an App Like Gojek:

Before initiating any business, it is mandatory to cover some points required for smooth execution without any issues. In the same way, to create an app similar to Gojek, there are elements to be taken into consideration listed below that would assist in getting a solution that meets enterprise demands.

Market Research

Analyzing a market to make a Gojek-like app is the most crucial factor which would assist you in gaining information about your rivals, user preferences, issues occurring in existing applications, etc. Thus, performing market research would assist you as an entrepreneur in getting a super app similar to Gojek and will also help to satisfy customers’ requirements more easily and quickly.

Features

Implementing attributes in a multi-service application would probably determine the success story of an enterprise. Because people demand solutions with unique specifications helpful in fulfilling their purposes accurately, and if you implement such features in your solution, then there are great scopes for your venture to receive a tremendous rise.

Design

The customers would only use your platform repeatedly if it has an easy-to-understand and appealing UI. Moreover, it helps users understand the functionality of a particular feature and the flow of your application. Hence, it suggests that the design of an application is also a crucial factor in receiving consumer demands.

Technologies to be used

Now, it depends on you, as developing a multi-service platform like Gojek can be done using various technologies. Based on the features to be implemented, your budget and many other parameters help you to decide an appropriate tech stack that satisfies all the criteria set by you. Besides that, technology is an essential factor in building a multi-service solution, as all other aspects can be applied only if the application is developed.

Budget

Everything related to development is linked with a budget you decide because the quality of a solution is based on the money you invest in making an app. You can determine your budget by surveying various packages of technology partners for different platforms. In short, it says that you must be ready with sufficient capital to create a Gojek-similar solution.

Is it Worth Investing in Developing an App Like Gojek?

Making an application like Gojek worth investing in or not can be determined by knowing the advantages that businesses receive. So let’s know some perks that enterprises get by building this solution.

Easy Management

Entrepreneurs can easily handle their ventures by enabling them with multi-service platforms. It includes managing workers’ data, analyzing sales and earnings, keeping track of each employee’s activity, and many other tasks that can be accomplished online, which helps them in cutting off daily hassles considerably.

Higher Revenue

The business admins can generate significant revenue using Gojek’s similar platform, as they are provided with diversified channels of income. Startup owners can earn more money as they charge commission on each order from merchants, for advertising products, from customers for providing doorstep deliveries of services to them, and a minimal amount from partners as they receive many benefits.

Improved Consumer Service

Due to streamlined venture operability, admins are not needed to spare much time for accomplishing various tasks; hence, they can spend some time enhancing their customer service segment. In addition, because a large number of users are willing to earn an extra income during their free hours, they register themselves as partners for offering particular service categories. Thus, it reduces the waiting time for assigning orders because many providers are available to admins, which also decreases the waiting period for users.

It’s clear from the benefits mentioned above that it is worth for entrepreneurs to invest in a Gojek-like app. Also, people nowadays prefer using these solutions to fulfilling their every requirement.

Parting Words:

Thus, in a fast-moving world, to cope with the latest trend of multi-service apps, you can get a Gojek similar solution by considering certain factors while creating a mobility solution for your brand, as it has secured a reputed position in the business market.  So, you as a startup owner, can take advantage of preferences for super apps among users by launching applications like Gojek in the market.

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