Social media influencers aren’t new, but both their appeal and use in the social media industry have continued to grow in the past few years. Just as their name suggests, as an influencer their job is to inform and influence the public when it comes to purchasing decisions. This is done through sharing engaging content on various social media platforms.
If this sounds like the kind of job that interests you and that you’d excel in, you’re going to need some basic tech gear. Here are the tech essentials that you need to pursue a career as a successful social media influencer.
The Best Camera Choice for You
One of the most important pieces of gear that social media influencers have is their camera. This can be used to record videos and take photos both in a home studio setup or on the go. You want to provide viewers and followers with sharp high-quality images and videos that showcase fine details.
When just starting out, your smartphone may be acceptable, but this should be a temporary option with plans to invest in a better-quality standalone camera as your account grows. There are a few must-have camera accessories as well such as a tripod and remote control so that you don’t have to be standing at the camera to operate it.
There are a few specs to keep in mind as you shop. For example, you’ll want the camera to be lightweight so that it is easy to take on the go, with a touchscreen to make it easy to use. Next, look for Bluetooth and Wi-Fi compatibility, live streaming capability, 4K recording and autofocus. You also want to make sure it is waterproof for when you are working outside. Popular brands include Canon, Sony and GoPro – all of which offer several models at different price points.
A PC Built for Content Creators
Did you also know that there are specific computers that are built with content creators in mind? These have been designed with plenty of processing power so they can handle the very laborious tasks you’ll be throwing at them. Editing and uploading a video go much smoother and faster with a computer that has impressive processing power. Don’t forget to also pay attention to the graphics. You can find detailed information at: https://www.lenovo.com/us/en/faqs/intel/intel-graphics/.
Video and Photo Editing Software for Professional Content
So, how do professional social media influencers post such sleek-looking content? Well, it’s more than just the vision and the gear they use to capture the videos/photos, as they also need the right editing software. There are both free and paid-for software solutions, so it comes down to budget and what your expectations are.
Look for software that is beginner-friendly so that you don’t feel overwhelmed with the tools and functions. You can always upgrade later. Beginner-friendly editing software also tends to require the least number of steps possible to create the finished. what is content creator. Again, this is a pro for beginners who often complain of the editing process taking a “long time”.
Taking the time to invest in the proper gear means you’ll be increasing your odds of a successful and bright future in the world of social media influencers.