If you are exploring career options and wondering if marketing is the right career path for you, you have landed at the right place.
Marketing is a competitive and highly sought-after industry. If you are someone with excellent communication and analytical skills...
Most people think that their profession has nothing to do with study marketing. Shop-assistants sell products (do not create them), educators teach, and doctors treat. What can be common between their jobs and marketing? The target consumer. Joan Young, an pro...
Using a company logo for marketing and advertising is important as it serves as a visual representation of the company and its brand. It is a recognizable symbol or design used to identify a company, product, or service and it is...
You've made the decision to pursue marketing as a career. While looking for a marketing job, you'll find that the marketing industry may require a lot of you. Writing a great resume for a marketing associate is an excellent place to...
Marketing is an interesting domain. However, at the same time, it is a tricky domain. That's because there are several things you have to get together. There are creative demands to meet, client expectations, and budget guidelines to cater to. So...
Planning is essential in any marketing task, especially in content marketing, since consistency is crucial to maintaining our audience's interest.
What is an Editorial Calendar?
The editorial calendar, also known as the content calendar, is a document that will state what you are...
Safety nets are meant to catch you when you stumble. They don’t stop you from falling, but they can help make your recovery faster and smoother than it should be.
So, what financial safety net do you need to have? The answer...
Measuring the impact of a marketing campaign helps a business determine whether there is a corresponding growth in profits due to a marketing initiative. The lessons that a company learns by accurately assessing the return on investment (ROI) of its marketing...
Digital marketing is a relatively new field of marketing. The good thing about internet marketing is that many of the traditional marketing strategies suit well in...
Data analysis always gives ultimate result in some definite terms. Different methods, resources, and methods can help in information dissection, developing it into workable insights.
Big Data...
Whether you’re looking to introduce your small business for the first time, or you need to upscale your customer acquisition techniques, you’re going to...
Language is an intriguing instrument that permits us to offer viewpoints, feelings, and thoughts. One of the interesting parts of language is the vast...
Personal Branding
The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication,...
Organizing and then subsequently hosting a corporate networking event can be as stressful and challenging as it inevitably will be just as rewarding, as...
Inbound marketing is a strategy based on attracting customers with useful, relevant content and adding value at each stage of the buyer's journey.
Potential customers find your business through different channels such as blogs, search engines,...
Introduction:
There are many reasons why you might need devices that let you see in the dark. Many different kinds of devices can help people see at night on the market today. Night vision Scope is...
Are you looking to invest in an IPO? It can be a daunting decision, with so much conflicting advice from the financial market and the media. Whether it benefits your portfolio depends on multiple factors,...
Custom Post
An airline's in-flight magazine remain specifically geared towards passengers and can help increase brand loyalty.
Custom publishing remain a tool used to build and strengthen brand reliability. It consists of media production such as magazines,...
"Content creation" is a term that in digital marketing means to produce texts, articles, images, videos, audios (or any combination of formats), which offer information or entertainment and meet particular objectives of attracting web traffic and potential customers.
Content creation...
The term "content curation" refers to the method of collecting and presenting different content to others. Content curation plays an important role in content marketing strategy, allowing even the smallest teams to distribute content continuously without...
In the ever-evolving world of ecommerce, staying connected with your customers is crucial for building a successful brand. While email marketing has been a staple for many businesses, SMS marketing is gaining momentum due to...
Style Guide
If you are thinking of designing your website yourself, you must know what a style guide is. I assure you that your work will get very complicated if you don't create a style manual...
I see this word every day on my Twitter timeline. The time has come to comment on "interesting" content on social networks .
When I was doing my PhD, we had a professor with whom you couldn't...
While most businesses see the value in using billboards, many marketing departments don’t know the best ways to use them effectively. Choosing locations for...
Promotions offering your customers something free like shipping, discounts, or a loyalty program might at face value like you are spending and getting very...
As a premium smartphone, the iPhone has always offered buyers a unique experience. The OnePlus brand attempts to offer its users a budget-friendly and...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
