When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always the case.
While operational marketing is developed in...
Content Strategy vs Content Marketing
If you haven't received the words "content promotion" in your agency in recent months, you were probably on vacation.
In the online business world, content marketing is fast becoming one of the most overused terms in the industry. There is no...
Marketing is an interesting domain. However, at the same time, it is a tricky domain. That's because there are several things you have to get together. There are creative demands to meet, client expectations, and budget guidelines to cater to. So...
Brand Storytelling - In the age of Artificial Intelligence, people still prefer to approach a brand that provides them with a human experience. One very effective strategy for giving the user the same is through brand storytelling. Brand storytelling is a...
Personal Branding
The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...
Innovative Marketing Strategies
Although we're well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity, we saw agencies and brands implement throughout 2018 (and earlier). True marketing innovation is a remarkable thing to see,...
In this article, we are profitable to talk about what native advertising is, analyze in detail the most common formats in which it remains present, and see the benefits for your brand. If you want to reveal all its secrets, keep reading!
What...
With the rise of agile methodologies like Scrum and Kanban, many teams are moving away from traditional waterfall project management. But which approach is right for your team - agile or waterfall?
Here's a breakdown of the key differences between these two...
YouTube is an internet portal, which allows users to upload and view videos. Features a variety of clips from movies, TV shows, and music videos. In the same way...
Company leaders that are interested in the survival of their company for the long haul understand the importance of digital transformation in data analytics. Digital transformation...
Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many...
Over the years, social media has become increasingly popular and it’s now integral for any business. If you’ve got social media accounts for your...
Virtual business address and virtual offices are very useful services for new startups and small businesses in 2021. The pandemic and lockdown have already...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
In today's rapidly advancing digital landscape, cyber security has become paramount in safeguarding businesses against an ever-growing array of cyber threats. As businesses increasingly rely on digital technologies to communicate with customers, streamline operations, and...
Online Learning Platforms - With the developments in technology, online learning platforms have continuously evolved to provide an immersive virtual classroom environment. Students now have the opportunity to engage in interactive lessons, participate in discussions,...
Establishing a prominent brand presence in a competitive market is often a formidable task for businesses. Amidst various strategies aimed at increasing brand visibility, the utilization of promotional products, including Branded Products, emerges as particularly...
Communications have been revolutionized through the widespread use of telecom services. However, managing the expenses associated with these telecommunications services often poses a substantial challenge for many businesses. Overcoming this hurdle necessitates the implementation of...
Attracting customers and closing sales are among the biggest challenges people new to the painting business face. A lot of painters understand that to drive up sales, they must invest in their marketing tactics. Unfortunately,...
5 Common Misconceptions About Employer Of Record As any international HR manager knows, managing a global workforce presents unique challenges in different regions. Growing companies often use an employer of record (EOR) arrangement to avoid...
Have you ever wondered? "What is telling a brand story?" Or "Why is it important to tell brand stories?". If so, this post is for you! We held a special session storytelling experts and co-authors...
One of the most significant benefits of networking for marketers is access to vast opportunities. Whether it’s job openings, freelance projects, speaking engagements, or partnership opportunities, networking opens doors to possibilities that may not be...
Identity is like a label that shows who we are. It includes things like our name, how we look, our personality, and what we like. Our identity is shaped by the people around us, like...
Promotions offering your customers something free like shipping, discounts, or a loyalty program might at face value like you are spending and getting very...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
Mini LED TV
what ces tvs miniled pcleeengadget Mini LED TV is the newest and greatest local dimming technology for LED LCD screens.
Because each small...
