When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always the case.
While operational marketing is developed in...
In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...
A lot of the time your business initiatives do not progress to advanced levels due to certain monetary restraints that an entrepreneur may have. However, because of advancements in technology and digitization, anyone can easily open an online store without any...
One of the most significant benefits of networking for marketers is access to vast opportunities. Whether it’s job openings, freelance projects, speaking engagements, or partnership opportunities, networking opens doors to possibilities that may not be available through traditional channels. By connecting...
What is Content Marketing?
Content marketing or content marketing is the art of organizing valuable content and distributing it for free with the double idea of ​​fascinating new prospective customers (prospects) and building loyalty to your current customers and making them buy new...
Marketing is a crucial component of business-to-business (B2B) companies because it boosts sales by helping you reach your target customers. In addition, promotional efforts can also raise brand awareness, which allows you to stand out from your competitors who sell similar...
Even on a small budget, all firms can produce engaging video content. With animated video, rich content can be tailored to generate leads, raise awareness, and demonstrate products. Best of all, it can be done in a fraction of the time...
In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences.
For example,...
With the advancement of technology, the concept of Landline Texting has become a good way of communicating with the customers at ease. Landline texting has proved...
Director of Marketing and Digital Advertising
The Marketing Director is one of the most demanded professional profiles today. Next, I want to share the skills, functions, tools and...
Monitoring specific areas of your competitors' web pages should be part of any effort to create a minimally serious competitor analysis report today.
The days when web pages were conceptualized...
Digital advertising: everything you need to know about email marketing - Digital advertising is taking the focal point of every business. Successful delivery of...
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has been a crucial element for businesses seeking online visibility. Traditionally, SEO heavily...
Brand Guidelines
The "Android" forename, the Android logo, the "Google Play" mark, and other Google trademarks are Google LLC's property and are not part of...
Media Strategy
The association's relationship with the media should not be trusted by chance. Nor should we leave it to improvisation or goodwill. We must create a...
Visual Storytelling is not rocket science. I'll explain the basics and show you how you can use visual stories for your PR.
Not only do people have a penchant for good narration, but they also appreciate visuals. These...
In today's data-rich environment, businesses possess a wealth of information that can be harnessed to drive informed decision-making and strategic initiatives. Influencing decisions with data insights has become a cornerstone of modern business strategies. In...
In today's rapidly advancing digital landscape, cyber security has become paramount in safeguarding businesses against an ever-growing array of cyber threats. As businesses increasingly rely on digital technologies to communicate with customers, streamline operations, and...
Online Learning Platforms - With the developments in technology, online learning platforms have continuously evolved to provide an immersive virtual classroom environment. Students now have the opportunity to engage in interactive lessons, participate in discussions,...
Establishing a prominent brand presence in a competitive market is often a formidable task for businesses. Amidst various strategies aimed at increasing brand visibility, the utilization of promotional products, including Branded Products, emerges as particularly...
Communications have been revolutionized through the widespread use of telecom services. However, managing the expenses associated with these telecommunications services often poses a substantial challenge for many businesses. Overcoming this hurdle necessitates the implementation of...
Attracting customers and closing sales are among the biggest challenges people new to the painting business face. A lot of painters understand that to drive up sales, they must invest in their marketing tactics. Unfortunately,...
5 Common Misconceptions About Employer Of Record As any international HR manager knows, managing a global workforce presents unique challenges in different regions. Growing companies often use an employer of record (EOR) arrangement to avoid...
Have you ever wondered? "What is telling a brand story?" Or "Why is it important to tell brand stories?". If so, this post is for you! We held a special session storytelling experts and co-authors...
While most businesses see the value in using billboards, many marketing departments don’t know the best ways to use them effectively. Choosing locations for...
Promotions offering your customers something free like shipping, discounts, or a loyalty program might at face value like you are spending and getting very...
Mini LED TV
what ces tvs miniled pcleeengadget Mini LED TV is the newest and greatest local dimming technology for LED LCD screens.
Because each small...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
Checking laptop battery health only matters if you understand what the numbers mean and when they signal normal wear versus real failure.
Most people search...
