Measuring the impact of a marketing campaign helps a business determine whether there is a corresponding growth in profits due to a marketing initiative. The lessons that a company learns by accurately assessing the return on investment (ROI) of its marketing...

Across the USA, there are well over a million lawyers. Each lawyer and the firm they work for is always looking for new clients. One of the best ways to do that is through inbound marketing. This is where you attempt...

.If you have a small business or an eCommerce, you will know how important social networks remain in your day today. They allow you to expose your brand to the world, increase its visibility, and if you can create a community...

Digital marketing has had many transformative moments over the years, from new media to social media to mobile. The time is ripe for another potentially defining innovation: cryptocurrency. Cryptocurrency represents a radical paradigm shift for the industry—one that could require marketers...

SMS marketing is the need of the hour for real estate marketers. A successful text message retargeting campaign leverages the power of SMS marketing to reconnect with existing leads and engage the audience to boost brand awareness, conversions, and sales. A reasonably...

Marketing is an interesting domain. However, at the same time, it is a tricky domain. That's because there are several things you have to get together. There are creative demands to meet, client expectations, and budget guidelines to cater to. So...

Digital advertising: everything you need to know about email marketing - Digital advertising is taking the focal point of every business. Successful delivery of promotional content to potential customers and those who already are the customers can determine whether the brand...

In the old form of marketing and advertising, we can say that things were hard and were somewhat easier as well. By hard, we mean that the advertising and promotion of any business were done using print media such as posters,...