When we talk about marketing, it is very important to establish the differences between operational marketing and strategic marketing. They are two complementary marketing branches, which must be dealt with in the same strategy, although this is not always the case.
While operational marketing is developed in...
Brand Storytelling - In the age of Artificial Intelligence, people still prefer to approach a brand that provides them with a human experience. One very effective strategy for giving the user the same is through brand storytelling. Brand storytelling is a...
Most people think that their profession has nothing to do with study marketing. Shop-assistants sell products (do not create them), educators teach, and doctors treat. What can be common between their jobs and marketing? The target consumer. Joan Young, an pro...
Having a well-designed recruitment website is not enough to attract and keep candidates. The design and development of recruitment websites must support recruitment processes. It should also attract more talent and applications from candidates looking for jobs.
To ensure your website's presence...
Over the years, social media has become increasingly popular and it’s now integral for any business. If you’ve got social media accounts for your business, it’s vital that you’re got a proper social media marketing strategy in place.
To do so, however,...
Email Marketing
The first marketing email, sent in 1978, generated $ 13 million in sales and spawned one of the most widely used marketing channels to this day.
Due to its four decades of history, email is not as flashy as other newer...
In social psychology, attribution remains understood as the process of inferring the causes of events or behaviors. In everyday life, attribution is something that we all do daily, usually unaware of the underlying processes and biases that lead to our inferences.
For example,...
Whether you’re looking to introduce your small business for the first time, or you need to upscale your customer acquisition techniques, you’re going to need an effective marketing Plan a marketing calendar to ensure your business arrives with a bang on...
Social Media Management
SMM, essential today Viral Marketing, positions an idea, a brand, a product
Agency for the management of Social Networks in a professional way
From Dobuss, we...
Successful Video for Youtube
YouTube has become a channel of great influence on content and cultures throughout the world. In Mexico, there are approximately 16.99 million...
Generate Income in a Digital Media
The focus of a communication medium is on offering truthful and quality information . But, in addition, we must not lose sight...
Innovative Marketing Strategies
Although we're well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity, we saw...
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Social Media Profile
The excellent execution of a guideline in a social network will achieve that your commercial objectives are completed and Consumers have "moved"...
Are you looking for new ways to grow your business and increase your revenue streams while building stronger relationships with your customers? Are you...
5 Common Misconceptions About Employer Of Record As any international HR manager knows, managing a global workforce presents unique challenges in different regions. Growing companies often use an employer of record (EOR) arrangement to avoid...
Have you ever wondered? "What is telling a brand story?" Or "Why is it important to tell brand stories?". If so, this post is for you! We held a special session storytelling experts and co-authors...
One of the most significant benefits of networking for marketers is access to vast opportunities. Whether it’s job openings, freelance projects, speaking engagements, or partnership opportunities, networking opens doors to possibilities that may not be...
Identity is like a label that shows who we are. It includes things like our name, how we look, our personality, and what we like. Our identity is shaped by the people around us, like...
As we all know, access to clean water is crucial, and for many households, water filters have become an essential appliance to ensure safe and great-tasting water. With so much choice when it comes to...
As a gift retailer, one of the fundamental aspects of your business's success lies in the quality and variety of products you offer. However, sourcing these products can be challenging, especially if you aim to...
Nowadays, understanding your Customer's Needs is paramount for success. Not only does it allow you to tailor your products and services, but it also fosters long-lasting relationships. Learn how to identify your customer's needs and...
Crafting compelling narratives has become essential for brands looking to make a lasting impression in the digital sphere in the ever-changing field of digital storytelling. This piece takes the reader on an engaging trip via...
Paid Social Media
The digital age has transformed the way businesses connect with their audience. Today's consumers are skeptical and inundated with countless marketing messages, which makes building trust more critical than ever. With the rise...
While most businesses see the value in using billboards, many marketing departments don’t know the best ways to use them effectively. Choosing locations for...
Video Content
The video post is here to stay and is not a new fashion.
At first, Vine from Twitter, then Periscope ... and the video format in social networks do not...
Checking laptop battery health only matters if you understand what the numbers mean and when they signal normal wear versus real failure.
Most people search...
The moment Apple announced the Vision Pro, one question dominated conversations worldwide: why does it cost so much?
With a starting price that rivals high-end...
