Marketing is an interesting domain. However, at the same time, it is a tricky domain. That's because there are several things you have to get together. There are creative demands to meet, client expectations, and budget guidelines to cater to. So...

Content marketing is a considered marketing attitude focused on creating and distributing valuable, relevant, and reliable content to interest and retain an openly clear audience — and, ultimately, to drive profitable customer achievement. In its place of pitching your products or services, you...

Featured Snippets in Google In online positioning, a company can compete with large media and portals, technical information in its area. And value for the users to whom that content is directed. A content generation process is based on identifying the questions, fears,...

Planning is essential in any marketing task, especially in content marketing, since consistency is crucial to maintaining our audience's interest. What is an Editorial Calendar? The editorial calendar, also known as the content calendar, is a document that will state what you are...

Personal Branding The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...

Private label food products are a billion-dollar industry. They account for 17.4 percent of retail sales within the country. Over the past decade, many food brands have been battling each other while private label food products have developed further up the...

Using a company logo for marketing and advertising is important as it serves as a visual representation of the company and its brand. It is a recognizable symbol or design used to identify a company, product, or service and it is...

A webinar is training content in video format that remains delivered over the internet. The first broadcast is live, but of course, it can be recorded and re-broadcast afterward. This content, with which a significant interaction with the user remains achieved, creates substantial...