Safety nets are meant to catch you when you stumble. They don’t stop you from falling, but they can help make your recovery faster and smoother than it should be. So, what financial safety net do you need to have? The answer...

One of the most significant benefits of networking for marketers is access to vast opportunities. Whether it’s job openings, freelance projects, speaking engagements, or partnership opportunities, networking opens doors to possibilities that may not be available through traditional channels. By connecting...

SMS marketing is sending text messages to achieve a marketing goal. This method remains primarily used to announce urgent offers, updates, and alerts. It consists of the possibility of sending messages to a broad audience around the world. The marketing SMS is sufficient for all types of businesses because it helps achieve different...

You've made the decision to pursue marketing as a career. While looking for a marketing job, you'll find that the marketing industry may require a lot of you. Writing a great resume for a marketing associate is an excellent place to...

Personal Branding The concept of "{personal branding}" first appeared in the United States business literature in 1997. In an article in the Fast Company publication, entitled. The Brand Called You, whose author was the American writer Tom Peters. In it, he proposed...

"Content creation" is a term that in digital marketing means to produce texts, articles, images, videos, audios (or any combination of formats), which offer information or entertainment and meet particular objectives of attracting web traffic and potential customers. Content creation and its Relationship with Inbound Marketing Inbound...

Basic Toolkit Content marketing tools are necessary across the board in each phase of creating a strategy, from monitoring all your channels or each campaign to the post-tracking degree. All the statistics indicate that content marketing will be one of the main focuses for...

Innovative Marketing Strategies Although we're well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity, we saw agencies and brands implement throughout 2018 (and earlier). True marketing innovation is a remarkable thing to see,...