Production orientation Write for Us
Production orientation Write for Us is the productive trend of marketing that prevailed during and immediately after World War II, where this trend is based on the production of as many goods as possible required by consumers
Distribution problems also characterize this trend, as it is often more than asked on the one hand or any scientific necessities for planning actual promotional campaigns. The administration has given great importance to the production and engineering men.
As for the function of the sales department that was under the production department, it was no more than the sale of the company’s products,
It was the prevailing hypothesis about marketing at the time that there was no need to push consumers to buy a commodity produced planned and affordable, as long as demand exceeded supply.
It is the stage based on the production of the most significant number of services and goods due to the increased demand compared to the quantity of supply, which has increased the trend of enterprises and companies towards production significantly.
Knowing that hardly any enterprise is free of production as long as there are products that increase demand, and as long as the price of production continues to rise, the increase in output reduces the cost.
It is a management tool through which companies provide all the needs of customers and consumers and currently expected in the future by using various activities.
The productive orientation of marketing prevailed in the 1930s and the years after World War II. At the end of this trend, the so-called commodity orientation arose in some writings interested in providing several varieties of the same commodity. Still, at different quality levels, to satisfy the other desires, needs, and tastes among consumers, after the production orientation of marketing has exhausted its purposes.
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