Having a well-designed recruitment website is not enough to attract and keep candidates. The design and development of recruitment websites must support recruitment processes. It should also attract more talent and applications from candidates looking for jobs.
To ensure your website’s presence on Google and other major search engines, it must be SEO friendly. Doing this will help web visitors find your site and increase conversion rates.
Below are several practices that can help improve your recruitment agency’s online presence.
Table of Contents
Search for Keywords and Optimize Your Website.
Start your SEO (Search Engine Optimization) plan by looking for keywords relevant to your jobs and services. It’s pointless targeting keywords that aren’t relevant to your recruitment agency. If you have a list of keywords or phrases, use them on your website. But, remember not to overdo your use of keywords. Doing this will put on the risk of getting a spam sanction from Google.
Use Keywords Throughout Your Site.
After identifying keywords, you must add them to your website. Start by adding them to your body copy, and then HTML elements like your header tags and page title.
Consider meta descriptions and alt tags. But, use only keywords where they make sense. Adding them to a page often is called “keyword stuffing or spamming” and can harm your ranking.
Produce Quality Content on Your Site.
Google prefers quality content in search results. It means you must provide consistent, helpful career guidance.
There is more opportunity to use keywords that can help your website rank higher in searches. Also, do keyword research to uncover topics your target audience likes. You could also use keywords to help people find opportunities that interest them.
Always remember to keep your content active and fresh. It can encourage applicants to return and will help you rank better in search results.
If you have a recruitment agency, you might want to start a blog with tips for job seekers. For example, you could share job-hunting and career advice and interviews. While helping potential applicants, you could also build your online reputation.
Producing quality content engages prospects and enhances search engine rankings.
Add New Content to Your Website Regularly.
Google favors websites that update their content. Posting your job offers is a simple way to expand your site’s content. It may help you rank higher for industries and job titles. Writing content with specific keywords keeps your site fresh. It will bring in new users and keep them on your site longer.
Always Track the Performance of Your Website.
Make sure your recruitment website has Google Analytics set up to track its progress. This tool gives you a performance summary of your website. For example, you can track how users arrive at your site and how they engage with it. Google Analytics may also inform you which websites your target audience views before applying for jobs. This data is vital for future website updates and marketing plans.
Make Your Website Mobile Friendly and Efficient.
Having a website that is viewable on mobile devices is not enough to call it mobile-friendly. These days, more than 80% of job seekers use a mobile device. Making your recruitment process mobile-friendly could also improve a candidate’s experience. It will allow job seekers to access your website during their search. Your mobile sites must be attractive, efficient, readable, and easy to navigate.
Also, Google may penalize your website if you don’t optimize your website elements. These include images, font size, and touch-friendly buttons. So, be sure to do this. Find a reputable web host with 24/7 customer support and updated data security methods as well.
Use the Google Search Console (GSC).
The GSC is a Google-free service. Using this can help you check your website’s indexing and improve its visibility.
So, having a GSC for your agency is essential for monitoring your site’s status. It includes page speed, page indexing, mobile friendliness, error codes, and usability.
It displays the search phrases, clicks, impressions, and click-through rate for each keyword. Thus, it is an ideal of data to find new keywords and track the results.
GSC can also help you manage your site’s performance on desktop and mobile devices.
Provide Structured Data for Google Jobs.
You can enhance your site’s user engagement in Google Search results by providing Google Jobs structured data. You can also use a third-party employment site to integrate with Google.
Make Sure Your GMB Listing is Also Updated and Complete.
Accurate and detailed information can help you rank up in Google’s Local Finder. The same goes for Google Maps, Local Pack, and organic search results. Remember to keep all this information updated, as this can affect your rank as well.
Create a Sound Link Building Strategy.
Search engines see links from other websites as a sign of quality and authority. So, in general, the more links you have from reliable sources, the better.
In creating an SEO-friendly recruitment website, earning links is easier than it sounds. It is because quality content attracts natural links. But, you’ll need to contact other site owners to promote your content.
Invest in relevant blogs, news sites, and publications that can help your readers. Create content that people can share on their blogs, websites, and social media.
Be Active on Social Media.
In this digital era, people use social media for almost everything. As a recruiter, there are SEO strategies that can help your social media marketing. These strategies are essential, even if they have no direct impact on your site’s ranking.
They can bring in new candidates to your site and raise awareness of job opportunities. Before you start optimizing your social media platforms, do the necessary tasks first.
You can use social media manager tools to provide constant updates to your audience. The tools can help you create scheduled posts that showcase your brand’s products.
With these tools, you can boost the visibility of your online content.
Since the SEO industry is evolving, you need reliable partners. The right people and tools can help you update you on the latest SEO trends on recruitment.
You can ensure your site is SEO-friendly if you use the practices and processes outlined above. Doing this will increase your presence on Google and other major search engines. Also, you can reel in more recruitment candidates. It’s a win-win on both ends.