While most businesses see the value in using billboards, many marketing departments don’t know the best ways to use them effectively. Choosing locations for Louisville billboards is more involved than finding a prime spot by the highway. Companies need to take several factors into account when choosing these locations to make sure their advertising budget isn’t going to waste. Here are a few tips to help you find a perfect spot for your signage.
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Remember Your Target Audience
The first thing you want to think about is who you’re trying to reach. Billboards have been a highway standard for decades, connecting with a wide audience on a daily basis. While Louisville billboards are certainly effective when placed alongside freeways, there are other spots that can reach consumers just as well, and widen your reach even further.
Knowing the demographic you’re trying to attract will help find more effective placements for your adverts. Focusing on universities is a great option to attract the college-aged market, and collegiate sporting events provide an even more diverse crowd. Local and state sports venues are perfect as well since many also double as concert and convention venues, allowing you to tailor your ads based on the current event.
Visibility
No Louisville billboard can be effective if no one can see it. Having your signs hidden from view is a waste, but some locations aren’t obviously a bad choice. Make sure you inspect the location at various points during the day. Some of the more disadvantages characteristics to look out for include:
- Glare: Sunup and sundown are times when glare from other cars or surrounding buildings can hide your billboard in plain sight.
- Poor Positioning: Other spots may have the sign pointed in an unusual direction, making it difficult to notice.
- Darkness: While a standard billboard may suffer from the permanent shade, a digital billboard would have an advantage in a light-shrouded setting.
It’s not just location that can affect how easily people can see your signs. Try using bright colors and simple lettering so it’s easier to read. Look at the surrounding billboards to get an idea of what will make your sign stand out from the others. Sometimes an unusually shaped billboard will attract more attention, so check out the Kansas advertising laws to learn if there are any restrictions on the type of sign you’d like to install.
Billboards On Wheels
One big disadvantage to billboards is that they don’t move. This limits the kind of message you can feature as well as the kinds of audience you reach. Fortunately, most major metropolitan areas have an answer to stationary signage. Using the transit system for your advertising campaign lets your message take to the street, attracting the attention of pedestrians and motorists alike.
The side of a bus has a comparable surface area to Louisville billboards, but their constant stops and starts meanest there will be many more opportunities for people to lock eyes on your ads. With clever designs, a bus can draw much more attention than a static billboard. They can get noticed on highways as well, drawing eyes as they roll along to their destinations.
Tantalize in Traffic
In relation to billboards, the term “traffic” conjures images of bumper-to-bumper gridlock. That’s a great outlook if you’re only interested in garnering the notice of drivers, but having your billboard in an area of high foot traffic can be beneficial as well. For streets and roads, try to find the areas where there is generally a lot of congestion. While they are usually higher-priced rentals since they are prime locations, it may be worth the added expense.
As far as pedestrians go, shopping centers and other commercial areas are excellent places to set up an ad campaign. Both locals and tourists will see your brand, and an effective strategy will let you get noticed among the bevy of signs from competitors. Office buildings are another excellent opportunity to connect with prospective customers, especially if you feature more business-oriented products and services.
Goal-Oriented
The intent of your Louisville billboard is crucial to finding the most effective placement. If the campaign is meant to draw in hungry customers, a highway billboard by an exit that points in your restaurant’s direction is sure to have them lining up at the door. Placing a sign near a competitor’s store might convince prospective clients to try out your locale instead. Generating brand awareness may mean targeting several locations at once!
Finding the right spot for your signs is an integral part of any billboard ad campaign. Putting ads in the wrong place won’t bring in the business you want, and may even send the wrong message to customers. Remember to target a specific audience and craft a visible and effective message based on your brand. Take advantage of the traffic and remember the goals of your campaign, and your Kanas billboards may give you results that make your bottom line proud.